Chapter Eighty-Four: The Contenders
Restaurant.
Shi Yangqing asked, "Have you eaten enough?"
Chen Zier nodded.
Shi Yangqing stretched out his hand to settle the bill, but was told by the waiter: This gentleman has already settled the bill.
She looked at Chen Zier and said, "I'll invite you if you say yes......"
"It's not a gentleman's job to let a lady settle the bill. β
Shi Yangqing couldn't help but purse his lips and laugh, "Okay, I'll take you somewhere to repay you for this meal." β
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The rain outside has not stopped, and the frequency of the BMW wipers has been turned on to the maximum, but the sight is still affected.
The speed of the car is very slow, the body is very stable, the rows of neon lights in Zhonghai are very bright at night, and Chen Zier also saw two pudding convenience stores, which made him feel a little relieved that he could not afford to buy a 60,000-square-meter commercial center.
"Where are we going?" asked Chen Zier.
"Go to Jiashan District. β
"It's so far, and it's across the Youlong District in the middle, why are you running over it in the heavy rain at night?"
Shi Yangqing asked him seriously while waiting for the red light: "What do you think about competition?"
"Hmm... A bunch of people who robbed me of my money. β
Shi Yangqing sneered, "I thought you would have some optimistic and philosophical answers." β
"Optimistic? Who would feel very cool if there were competitors, isn't that a hole in the brain? β
After driving for more than half an hour, the red BMW entered the Jiashan District, and before arriving at the destination, Chen Zier thought that Shi Yangqing's question about 'competition' was about her and Pudding.
But when I arrived, I found out that it wasn't at all......
Shi Yangqing's car was parked on the side of the road, and she pointed out the window, "Haojia convenience store, established two months ago, currently has eight branches, six in Jiashan, and two in Youlong, which were established much later than you, but entering Youlong is faster than you." β
The founder is a returnee named Zhuang Yiyun, a 34-year-old returnee with an MBA diploma, who returned to Zhonghai to set up this store after he couldn't get along in the United States. Now what we see is the main store, and you can see the dΓ©cor style, as well as the layout of the shelves, the cash register, and the operating rules that you can't see almost completely imitate the pudding. β
Chen Zier groaned, he didn't think that there would be an imitator of the pudding, but such a pure copy was a bit unexpected to him.
He frowned slightly, it's useless to condemn others now, this is not a very technical thing, you can make money, why can't others imitate you and make money?
"Do you have any suggestions?" Chen Zier asked the people around him.
Shi Yangqing said: "There are two, the first is to strengthen yourself: replace the one named Sun Hong, he is not capable, when I wanted to cooperate with you, I have a careful understanding of his work, he has a certain management ability and means, but the management awareness is backward. β
In addition, he has a weak control over suppliers, and the sales volume of 40 stores is enough to control most small and medium-sized enterprises and force them to give money to the pudding, which he has not done. β
Also, it's time for pudding to create a unique logistics system, and Sun Hong has done little in this regard. In my opinion, he only relied on some simple 'management techniques' to grasp people's hearts, but there was no real 'management way' to motivate employees. β
"The most important thing is that he doesn't seem to have told you about the appearance of the Haojia convenience store? I guess he doesn't know it, and now he has made himself into a mess, and he doesn't even have a basic sense of crisis. It's still difficult for such a person to keep it, and you still expect him to open up?"
Chen Zier smiled, "It's really a coincidence, I just heard someone's evaluation of him a few days ago, which is similar to what you said." β
"Oh?"
Someone commented on him: There is more than a little wisdom, but there is not enough great wisdom. β
The corners of Shi Yangqing's eyes lit up, "Incisive, basically he is like this." β
"What about the second suggestion?"
"The second suggestion is to put pressure on the 'good family' from outside, and you should enter the Yulong district. Although your development is steady, it is very slow. β
Chen Zier shook his head, "Although our development is slow, we are down-to-earth. β
"But the number of forty is basically covering every key place in the Shenzhen Navigation Area, although there is still the possibility of digging deeper, but the external trouble cannot be underestimated, and it is necessary to attack. β
"Advantage expansion is the strategy I have formulated, we can't adjust our own strategy because of this good convenience store with eight branches, even if we want to make adjustments, we must also according to our own needs, otherwise we don't know how many types of convenience stores in the country will compete with in the future, do we have to change our strategy every time we meet an opponent?"
The benefits of the advantageous expansion strategy are clear.
Many people probably know that 20 years later, the world's largest convenience store will be 7-Eleven, but it wasn't until 2012 that 7-Eleven announced that it would open a branch in the RB Shikoku region, and many people in Japan couldn't believe it.
Isn't this non-workable convenience store open all over the country?
The answer is no.
When FamilyMart and Lawson expanded their stores without any scruples, did anyone know how big the difference was between the annual profits of these two stores and 7-Eleven?
The total profit of the world's second and third convenience store chains is less than half of that of 7-Eleven!
Of course, to do this, it takes a lot of perfection in many aspects, and it is not a one-size-fits-all solution, but it is a condition that is needed to achieve the extreme.
Chen Zier hopes that the pudding can meet this condition.
Shi Yangqing remained silent, and when persuaded by others, Chen Zier was similar to her to a certain extent: not just a little movement could make people like them change their ways.
Otherwise, it is not the two of them who live in the duplex room of Dijing Blue Bay, and those who have achieved something must be confident.
The second suggestion Chan disagreed, while the first suggestion:
Chen Zier frowned and said, "He has made great contributions to Pudding's achievements today......
Shi Yangqing has seen a lot of this kind of thing, she is Chen Zier's friend, not Sun Hong's, so she said: "You left him, do you want Pudding to accompany him to the funeral?"
Chen Zier looked at Shi Yangqing, "Even if you replace him, you can't guarantee that the next person will be better than him, unless you ......"
His meaning is self-evident.
Shi Yangqing said: "I have my own job. β
"Are you afraid of that MBA returnee?"
"Instead of provoking me here, think of something good. β
There was no way, she still disagreed, but even so, Chen Zier's idea of replacing Sun Hong strengthened again.
"He owns seven percent of the pudding, and at least he has a good life. β
"Actually, you don't have to dismiss him, it's just that he can't manage such a big stall, and he can still be retained if he lowers his position, after all, he agrees with the founder of the Pudding concept. β
"Demotion ?" Chen Zier shook his head, "There are not many people who can accept such a gap." β
I'm going to have to find a time to talk to him about it.
"Let's go back. β
In fact, Chen Zier's headache now is not a good convenience store, but talent! He doesn't have any people to send to Home Credit now, and there is no one to replace Sun Hong!
It's all this Shi Yangqing, "Aren't you unhappy today?" and since you're not happy at Careful, why are you still there?"
Shi Yangqing said: "I'm unhappy because the executive who promoted me at the beginning has left, it's not a worry at work, when can those things be gone?"
"Why?"
"Do you need to ask?"
Chen Zier understood, interests.
The hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit. The king of a thousand times, the prince of ten thousand families, and the king of a hundred rooms, are still poor.
Just like him, Chen Zier now heard the news, not only did he not feel the same sadness as Shi Yangqing, but he was a little happy.
Because this means that Shi Yangqing's chances of leaving there have increased......