Section 254 Advertising Creativity

"Aren't you afraid that I'll just change jobs?"

Chen Qing came out of the editing room. was pulled by Zhang Yingxia to read the letter of intent planned by Feng Yi, and after being silent for a long time, such a sentence came out.

"Don't be afraid!" Zhang Yingxia shook his head with a smile. He meant it.

The current Chen Qing, both openly and secretly, doesn't know how many film and television company leaders have been contacted. There are so many staff members in the crew, how can there be impermeable news? Moreover, Li Yun is still helping in the crew, Zhang Yingxia wants to know this news, don't be too simple.

Although he had a contract to help Zhang Yingxia shoot four films. However, at that time, the liquidated damages were more than 100 million.

At that time, it seemed like a lot, but according to Chen Qing's current worth, how many companies didn't care about this money at all.

In the eyes of many companies, as long as Chen Qing is willing, they can pay liquidated damages immediately.

Then casually invest tens of millions to 100 million, relying on Chen Qing's fame, he can earn back the capital at any time.

However, Chen Qing was not moved at all.

After saying that he was filming and refused the contact of many film and television entertainment companies, he continued to shoot with peace of mind. I don't go home for the New Year, well, in fact, I just don't dare to go home. Busy in the editing room.

"You believe me so much?" Chen Qing tilted his head and smiled: "To tell the truth, I have been complimented by others for a few months, and I am moved!"

"Then let's go!" Zhang Yingxia said.

"Are you serious?"

"Hmm!" Zhang Yingxia nodded. He's not a good guy, it's the result of some careful consideration.

The current Chen Qing is outrageous in popularity.

As she said before, the movies she makes in the future are probably to be compared with "Sassy Girlfriend".

As a director, you have to rely on your work in the end.

And she is very self-aware, and may not be able to make a high-grossing movie like "Sassy Girlfriend" in the future.

Since "A Page of the Southern World", she has been constantly consuming her popularity.

Instead of being in his studio, constantly being poked in the face by the media and saying, what happened to this director?

It's better to let Chen Qing go out, take over a few films, and exhaust the so-called 'popularity' that has been accumulated. At that time, I came back to the studio and continued to make films.

At that time, the media basically said that the studio ignored the previous suspicions, and resolutely accepted Chen Qing after she ran out of popularity.

At this time, let it out, fight for a reputation that is good to gather and disperse, and when the time comes, accept it back and earn another reputation.

I have to say that Zhang Yingxia's abacus made a crackling sound.

However, Chen Qing completely ignored the olive branch extended by other companies, and did not want to go out at all. It seems that whether it is a profit or a loss, it bites the studio.

In this regard, Zhang Yingxia wanted to say: "Sister, you don't play cards according to the routine!"

Just when Zhang Yingxia wanted to work hard, Chen Qing said impatiently: "Okay, I know your little bit of caution, as for thinking about me so brainlessly? and let me out? Do you want to wear off my popularity? Or do you want me to go to other companies by the way? Please, are other companies so stupid? What kind of companies have you not seen that have come into contact with me? All of them are some new companies." In other words, can't you be a little sunny?"

After speaking, he stood up, wanted to go out, thought about it and stopped and said: "Anyway, you are not suitable to play with the heart, you, you don't look like the emperor, or be a self-employed boss with peace of mind, it's better to talk about human feelings or something." By the way, if you want to sign a three-year contract with Feng Yi, just call me, I'm in the editing room all this time!"

After saying that, I went out, and with a 'pop', I closed the door!

was counted by Chen Qing with a gun and a stick.

Zhang Yingxia looked at the second sister helplessly: "Look, I'll just say it's useless!"

"Your studio is weird!" the second sister touched her chin and said with a look of admiration.

Mo Xinxin, who had resigned from the original magazine and originally planned to raise a baby with peace of mind, was really not used to the kind of 'happy' life of "sleeping when she was full and eating when she woke up" every day, and she ran out after staying at home for less than three days.

In the end, he simply put his 'roots' down in the studio.

It's at least a bit similar to her previous work environment. Inexplicably, it can make this sister feel at ease.

Pregnant women, it has to be a little better.

The point is that this place is also close to Zhang Chen's studio. Zhang Chen has nothing to do under the banner of work, and it is very convenient to come to Zhang Yingxia's studio to 'chat about cooperation matters' or something! Of course, it is impossible to 'chat for a long time' in the studio, after all, it is more convenient to go out to chat about specific matters or something!

Mo Xinxin's previous work was in the entertainment industry's 'discovering the truth', and she had a considerable understanding of the so-called 'people's hearts' in the entertainment industry, so she thought about helping her brother-in-law and trying the minds of her staff.

It just so happened that Feng Yi planned this thing.

So he instigated Zhang Yingxia to test the biggest 'employee' in the studio - Chen Qing.

The effect, of course, is hehe. Not only was it seen through. He was also damaged by someone with a gun and a stick.

However, the women of the Mo family are not so easy to admit defeat.

So Mo Xinxin said stiffly: "This is just the appearance, we have to look at the details!"

Come on, Zhang Yingxia is too lazy to talk to pregnant women.

said, "Second sister, have a good rest!" and went back to the office by himself.

Chen Qing has already given an answer, so Zhang Yingxia naturally wants to give Feng Yi an answer.

Seeing her brother-in-law leave, Mo Xinxin breathed a sigh of relief, and said in her heart: "Meow, Zhang Chen, what you said is completely wrong!

=

Feng Yi planned the reply from there, came back quickly, made an appointment, and was ready to discuss the specific contract with Zhang Yingxia and Chen Qing.

When people on the other end of the phone asked Zhang Yingxia what creativity he had.

Zhang Yingxia nodded and said that there are still two.

One is that Fengyi Heavy Industries has been soliciting promotional videos all year round that can reflect the characteristics of Fengyi Heavy Industries.

Such a promotional film is the consistent pursuit of Fengyi Heavy Industry headquarters, and the requirements are very simple, one is that there are not too many stars, and the other is to reflect the characteristics of Fengyi Heavy Industry.

Look, on these two conditions, the plans of countless advertising companies have been shot. Even the interior of Fengyi's planning regards this as one of the three tasks that can fire employees under the pretext of excuse.

But for Zhang Yingxia, it doesn't matter.

In fact, it is also his itching heart.

In every man's heart, there is a mechanical dream.

It's just that this dream has not been realized because of practical reasons, such as: knowledge, major, money, girlfriend, marriage and family.

Fengyi Heavy Industry is such a leading manufacturing enterprise.

The products are endless. In places where many people don't pay attention to it at all, in fact, there are Fengyi Heavy Industry products.

It is necessary to reflect the characteristics of this enterprise. Many people have thought about it as a big and wide advertising plan, but the most successful so far is a "bird's-eye view of Fengyi" promotional film, which has long been hung in the internal and external publicity of the Propaganda Department of Fengyi Heavy Industry.

Others, either can be supplemented, or after being filmed, they can't pass the board of directors at all, and they are directly intercepted.

Zhang Yingxia's idea came from a movie he had seen in his previous life. There is a fragment of a gang with a background in the army of the former defeated country. Using a bunch of large machinery, he robbed the underground vault of a bank in a lighthouse country.

The whole process, accompanied by a military music, seems smooth and rhythmic, and at the same time, it shows an orderly and tidy work attitude.

What Zhang Yingxia wants to do is to remove some of the killing scenes.

After all, it is an advertisement, at least it must achieve such a standard as 'elegant thief'.

A group of unknown people attempted to seize hundreds of tons of gold bricks from a bank's underground vault. After gaining legal status through illegal means, they began planning a robbery.

Then some series of machinery produced by Fengyi Heavy Industry were used. From various maintenance machines used to cut telephone lines, to giant underground construction bits that can simulate earthquake damage.

Or even a small indoor mini construction machine. to the last transport machinery. The whole nine yards.

It can be said to be a collection of Fengyi Heavy Industry's industrial products.

In the movie, there are not many real dialogues at all, which is reflected in a tacit understanding and skillful execution of the plan.

Moreover, many workers belonging to Fengyi Heavy Industry can be mobilized to participate.

This is what impresses Fengyi Heavy Industry the most.

However, they are in such a situation, and they pay more attention to the self-confidence of their employees. That's why I asked not to have so many stars. Their workers, their products, are the biggest stars.

Regarding the soundtrack, Zhang Yingxia has thought about it. The main melody, like in the original movie, uses "When Johnny Comes Home Triumphantly", but it will change several versions, and at the beginning, it uses the original, which is fresh, simple, but engaging. At the climax, it was replaced with the 'Shaozhan version', which was impassioned, adding some modern electronic music, and full of a sense of the times.

When Zhang Yingxia told Feng Yi's planner that he wanted to shoot this advertisement.

The signatory of Fengyi's planning suggested that it was better not to touch this mold.

Tell Zhang Yingxia directly the truth, it is really scary for a large company to save face. Fengyi planned, many people were cheated by this plan, don't want it.

However, Zhang Yingxia is confident. People persuaded them once, just a little bit of their hearts.

Anyway, it's not them who are responsible, so it doesn't hurt to let Zhang Yingxia try. Feng Yi planned over there, and I was tired of watching the promotional video that had been hanging for more than ten years.

=

The creativity is to come out, and the only thing I am worried about now is whether Chen Qing is willing to direct. After all, I had an agreement with her at the beginning.

She won't shoot anything about war or history. Because she won't and doesn't want to shoot.

Just when Zhang Yingxia pondered, could it be used, 'This is not a war movie, this is an urban film, after all, there are no shootouts, and they are all stories that take place in the city. The only downside is that it's just a little more mechanical. Such a completely untenable reason to persuade Chen Qing.

Chen Qing gave Zhang Yingxia an unexpected answer.

"You agree?" Zhang Yingxia was taken aback.

"Why don't you agree?" Chen Qing looked at Zhang Yingxia's surprised look, but was surprised. "Others pay for me to practice other shooting methods and shooting types, and there is money to take, so a fool won't agree!"

Well, it was Zhang Yingxia who overestimated Chen Qing's temperament.

Zhang Yingxia really thinks that big directors have a strange temper that they will not take on commercials when they die. I can't think of Chen Qing, I don't care about these at all.

"Anyway, it's also used to consume popularity, what am I worried about!"

Zhang Yingxia's face is the same as eating two catties of bitter gourd in three or nine days - the face is bitter and bitter!

"By the way, boss, what about your new script? It's not good yet?" Chen Qing saw that Zhang Yingxia's face was unhappy, so he quickly changed the topic.

"What I'm going to shoot for Li Yun?"

"What are you doing for him!" Chen Qing was puzzled, "I'm not much better than him?"

"It's not a question of whether it's strong or not!" Zhang Yingxia explained the reason: "This film is starring me and my wife, and her current situation, as you know, when the TV station is busy, it is estimated that she can't squeeze out time." Therefore, the shooting time is naturally uncertain, or even concentrated, so it can only be taken for a while, and then wait. In your words, the cost-effectiveness ratio is too bad!"

"No!" Chen Qing said indifferently: "I've made two movies, and I have to take a break! Shooting commercials is like learning other types of shooting methods, and by the way, shooting your films is considered to be a distraction." On the contrary, if you want to train Li Yun, let him make a feature film seriously. It's not a small production like "The Crazy Clerk". It's a film with at least 10 million investments!"

Zhang Yingxia didn't expect Chen Qing to come up with such a statement, and was stunned for a while before saying, "You are really not greedy!"

"Director, what's the use of being greedy for this!" Chen Qing said: "If you have time to think about a director who makes money by relying on crooked ways, you can't make a good film! I am also a director of more than 10 billion movie box office now, and this pursuit is still there!"

Zhang Yingxia rolled her eyes: Yes, a director who makes tens of billions of dollars by filming advertisements really has a pursuit?

"Alas, what you want to think about, don't be so rich! I can see your inner monologue!" Chen Qing looked at Zhang Yingxia's rapidly changing expression, and said dissatisfiedly: "Why do I stay with you, so I can give some face!"

Director Chen Da, a phoenix reborn from the ashes, did not fly to the high branches of the sycamore, but instead made a nest in my broken sapling, which is really brilliant, and I feel very honored!"

"You're such a boss, can you still talk well! Is it interesting to ridicule an employee who is 'dedicated to Mingyue' like this?" Chen Qing pretended to be dissatisfied and smiled.

"That's interesting!"

"I'm too lazy to talk about you. Anyway, the first ad is there, but what about the second?"