In the conference room shared by Ideal Country and Youpin Bookstore, a brainstorming is underway.

Tang He looked at the records in the notebook in his hand and explained his thoughts to Cao Chuncheng, Wang Bo, and Li Zheng.

“…… An established company must have its own unique profit model.

Online advertising business is the only feasible traffic monetization profit model that has been proven in the Internet industry.

It is impossible for Youpin Bookstore to always provide blood for the ideal country, so the 3721 navigation website must open up its own online advertising business!

Now there is an online advertising service provider in the United States called DoubleClick, which specializes in online advertising management software development and advertising services. It acts as an agent for offline and online advertising services, on the one hand, it attracts offline merchants to advertise online, and also helps merchants to produce and sell online advertisements, and on the other hand, it pays advertising fees to those small and medium-sized websites according to the number of ad clicks, and draws commissions from them......

This model is very advanced!

3721 navigation website should learn from this company, we want to build a similar system and platform for automatic acceptance and distribution of advertisements on the Huaxia Internet, so that the future Huaxia Internet industry will have a place in the ideal country!

This is a market size of more than 100 billion!

Mr. Cao, I would like to ask you, can you and Wang Bo develop our own online advertising system?"

After Tang He finished speaking, he looked at Cao Chuncheng eagerly, wanting to hear his opinion.

In his feelings, Cao Chuncheng and Wang Bo are two completely different types of programmers.

Wang Bo is a wild man, all by his own interests and hobbies to become a programming master, if Wang Bo does not improve his ability and vision, then his ultimate achievement is a code farmer, a hard programming ape.

But Cao Chun's achievements are different.

Cao Chuncheng is a university professor specializing in computer data processing and information management research, and is an academic researcher, even if he is not a real industrial practitioner, his understanding and vision of the computer field are far from being comparable to Wang Bo.

Cao Chuncheng's practical application ability may not be comparable with those foreign technical masters, but his theoretical level is almost the same as those technical masters in the United States, and in China, he is a top talent. What he lacks now is only practical practice and someone to inspire him to break through that fixed thinking.

After two days of serious thinking, Tang He found that his idea of this advertising alliance is very worthy of practice.

First of all, online advertising is a regular source of revenue for Internet companies around the world, both now and in the future.

Secondly, the establishment of advertising alliances, through advertising data calculations, you can truly understand big data!

In the era before Tang He's rebirth, the application of big data on the Internet was really too extensive.

Log on to an information website, casually read a few articles or pictures that make your hormones soar, and then wait for the next time you log in to this website again, you will find that the homepage recommends to you, all of which are similar to welt-like information, what beauty photos, yellow jokes, entertainment scandals......

You search for the sofa on the Taobao website, and then the next time you open Taobao, you will find that among the products displayed to you on the homepage, the sofa must occupy a large part of the content.

Here's another example.

You search for something on a search website, and then when you go online, you will be shocked to find that many of the product advertisements linked to the website are all related products or products of such things that you have searched for.

It's scary to think about!

Is there anything?

In fact, this is big data!

Online advertising is the earliest application of big data on the Internet, and it is also the only application that has achieved large-scale revenue until Tang He's rebirth.

Therefore, for Tang He, who is interested in the Internet industry, being able to enter the field of big data in advance, understand this field from the perspective of the industry and macro, and then master the corresponding thinking methods and technologies will undoubtedly occupy a considerable advantage in the future.

It's a pity that Cao Chuncheng's answer did not satisfy Tang He.

"Mr. Tang, the online advertising platform you mentioned is a fairly comprehensive and complex system, and to build such a platform, you first need some architects with excellent technical skills to establish application models, then key data algorithms, and finally program design...... There are no open source programs on the Internet right now......"

After listening to Tang He's idea, Cao Chuncheng pondered for a long time before he frowned and slowly analyzed.

In his words, he directly admitted that his own ability was not enough to complete such a huge project.

However, Cao Chuncheng also gave a detailed explanation of this.

"Computer technology is so extensive that it's hard for a technician to be proficient in all of them. Wang Bo and I are not good at architecture, if we just count on the two of us to study, I am afraid it will take more than a year to design a set of such programs, first we need to learn and ponder the relevant technology...... And even if you learn it, there is no guarantee of logic!"

Tang He nodded.

In fact, before he asked Cao Chuncheng, he already felt that things would not be so simple.

Otherwise, in the previous life, it would not be the only online giants who owned ad networks.

The difficulty of a complete set of procedures for tackling key problems alone can be imagined!

It's just that there was a saying in the previous life-

For the industry, the problem is formally described, and more than half of it is solved!

At the very least, now that the ideal country has its own, there is no doubt about the product thinking and operation of the advertising platform, which definitely saves a lot of time and reduces the possibility of detours.

In fact, if the same group of people design the advertising platform program under the leadership of different people, Tang He believes that under his own guidance, even if the Google boss in his previous life leads the team, under the same conditions, he will save at least 1/3 of the time compared to the Google boss.

In the Internet era, thinking and innovation are the most important!

For example, Tang He knew that many big data distribution platforms in his previous life used cookies to record netizens' long-term online behavior, and then push advertising business in a targeted manner.

Don't look at Google's vigorous claim that it does not do evil, and does it not read the cookie data package in the user's browser without permission, so as to obtain the user's Internet behavior, Internet characteristics, and the text entered on the Internet, and even the username and password and some private content that you don't want to be recognized?

In my previous life, if it weren't for the "3.15" party of a certain year, Cookie, a professional and technical term on the Internet, would have entered the public eye overnight, I am afraid that ordinary netizens would still be suspicious, how did their privacy leak out!

In the previous life, even though Google provided the function of turning off cookies in its browser, once the user really turned it off, he would find that the Internet speed was slow and inconvenient, and he had no choice but to turn on the cookie function again, isn't this also a hooligan?

There is a saying that there are no white people in the world!

Wisdom.

Therefore, Tang He is calm about his design of rogue plug-ins, let's crows don't think pigs are black, and the eldest brother thinks the second brother.

In the final analysis, Tang He's confidence is still very strong now.

In his memory, Google only completed the construction of the advertising network after 2001.

It's only 1997, and there are two or three years to consume the online advertising platform!

It's a big deal, the complex advertising system can't be done by yourself for the time being, so let's develop a relatively simple advertising space management system first!