Lin Cheng's outline of Daewoo Motor's plan for the next three years is the product of his own rebirth, combined with the development situation of the world automobile market in the next three years, and the five-year plan formulated by Jin Yuzhong in 1996. Ｘ

I have to say that Jin Yuzhong is a business genius, and the five-year development plan he formulated, if it hadn't hit the financial crisis head-on, it would have been possible for him to realize.

In this five-year plan, Kim plans to increase the number of offices, legal entities, and production plants in Asia and the Pacific from 104 to 194 in the five years to 2000.

In addition, Jin Yuzhong also foresaw that China's automobile market will become an important battlefield that will determine the success or failure of global car companies in the future, and invested 6 billion yuan in Qilu Weihai and Yantai in 1996 and 1997 respectively, and founded FAW Daewoo Engine Company and Qilu Daewoo Parts Company as a joint venture with the Chinese side, with an annual output of 300,000 sets of parts.

In the five-year plan, Kim focused on China's auto market, and plans to invest directly in 18 offices and production plants in China, operating electronics, automobiles, construction and finance.

It can be seen from the five-year plan formulated by Jin Yuzhong that Daewoo Group will build a global multinational company, an integrated financial system, and a world-class distributor.

However, due to the large size of the five-year plan, there is no focus on the three major markets of the Asia-Pacific region, North America and Europe, and a large number of overseas investments rely on bank loans, and its own funds and liquidity are too scarce, which makes Daewoo Group's foreign debt soar year by year, becoming the biggest hidden danger for the development of enterprises.

And what is good is that after the acquisition of Ssangyong Motors, the fourth largest car company in South Korea last year, Daewoo Group, which had developed smoothly, hit the Asian financial crisis head-on, and foreign investors have evacuated their funds, and the overseas capital chain on which Daewoo Group relied for its survival was instantly broken, which eventually caused the tragedy of the bankruptcy of Daewoo Group in 1999.

Lin Cheng's three-year development plan has taken the lessons of Jin Yuzhong, and he has cut down some unnecessary or duplicate investment projects in the five-year plan, only retaining and expanding the Chinese market that he values the most, and raising the Chinese market to a key position that determines the success or failure of Daewoo Motors.

Lin Cheng picked up the teacup and took a sip of tea to moisten his throat, and explained: "First of all, in terms of overseas investment, the company will streamline its offices and replan the division of power among various departments.

I have decided to divide the national offices and overseas branches with equal status according to their respective geographical locations and manage them in a unified manner.

According to the current global development trend of Daewoo Automobile, the branches and offices of the United States, Mexico, Central and North America and the Caribbean will be merged into the North American region, and the company will select a regional president to manage the development of the North American market in a unified manner.

By analogy, the company will also establish the China region, the European region and the African region, and as for the Southeast Asia region in the five-year plan, due to the impact of the financial crisis, all subsidiaries and offices will be relocated to Chinese mainland and unified under the jurisdiction of the China region. ”

As soon as Lin Cheng's voice fell, everyone in the venue suddenly had different faces, and the newly added presidents of the four regions were undoubtedly the hot sweets of everyone, just like the governors of the Ming and Qing dynasties, they had the huge power of the feudal officials.

Among the four regions, the China region that Lin Cheng values the most is the most fragrant in the eyes of everyone.

In the three-year plan, the company plans to invest US$2 billion over three years to build 18 auto and parts factories across China and prepare for the establishment of 34 offices, covering all provinces in China, as well as Hong Kong, Macao and Taiwan.

On the other hand, the other three regions and the Southeast Asian market, which is about to be abolished, either streamlined their institutions or sold off unimportant departments, and only maintained the necessary production and marketing channels, which is not an exaggeration to describe the strength of the country.

Lin Cheng continued: "The train runs fast all depends on the headband, and the presidents of the four regions will undoubtedly be the key to the future development of Daewoo Motors, so in terms of job level, the regional president is equivalent to the vice president of the head office, and only the chairman and President Kim Zhonghao have the right to direct the command." Let me now announce the appointment of the presidents of the four regions. ”

As soon as they heard that Lin Cheng would announce the personnel appointment, everyone pricked up their ears.

Don't think that Koreans are not interested in high or low positions, due to the influence of Chinese culture and South Korea's harsh hierarchy, the competition for high-level positions in South Korea is even more fierce than in China.

Without giving everyone extra time to prepare, Lin Cheng's voice without a trace of emotion suddenly fell, "Song Zhongzhong, promoted to regional president, in charge of North American regional affairs; Han Canyu, promoted to regional president, in charge of African regional affairs; Park Sung-hyun, promoted to regional president, responsible for European regional affairs; as for the China region......"

Lin Cheng glanced at it, and everyone's throats suddenly rose.

Whetting everyone's appetite, Lin Cheng raised his teacup and took a sip of tea like a disgusting Hong Tao, and then slowly said a person's name, "Zhang Yuanxin will concurrently serve as the president of the China Region." ”

"Hey......"

As soon as the post of president of the China Region was announced, many people couldn't help but sigh, but they did not expect that the post of president of the China Region would fall to Zhang Yuanxin's head again.

Lin Cheng also had no choice, he was not familiar with the internal high-level executives of Daewoo Motors, but Zhang Yuanxin's experience in holding the position of Beijing Hyundai Motor in his previous life was taken by Lin Cheng at a glance.

Needless to say, Beijing Hyundai Motor is one of the best-selling car brands in China's auto market, and before the THAAD incident, Beijing Hyundai was one of the top 10 in the country's automobile production and sales every year.

Since Zhang Yuanxin can achieve the high position of president of Beijing Hyundai Motor, it is obvious that his ability has been proven in his previous life, in this case, Lin Cheng must be better than familiar, put Zhang Yuanxin in the post of president of the China Region, and the upcoming Lin Daewoo Automobile Company will also be served as the general manager.

In Lin Cheng's mind, the future Lin Daewoo Automobile Company will become the leading enterprise of Daewoo Automobile, and when the conditions are ripe, Lin Cheng even considers relocating the headquarters of Daewoo Automobile Company to Chinese mainland.

It's just that his plan will definitely arouse strong opposition from South Koreans, and the wave of opposition within Daewoo Motors will be even more boiling, and maybe resignation will be used as a means of protest.

And he is also worried that the state-owned automobile company will ask for Daewoo Motor's manufacturing technology, and he will be in a dilemma whether to give it or not, so it is more appropriate to maintain the status of foreign capital to enter the Chinese market now, after all, foreign capital is the uncle in the mainland.

In the future, when China becomes the world's largest automobile market, Lin's Daewoo Automobile Co., Ltd. is stronger than the backbone, and its strength surpasses that of Daewoo Automobile Corporation.