The listing of Ji Lingyuan opened the prelude to the collective listing of Lin's group enterprises, and this year, Lin's companies preparing to go public will also include Wang Laoji, Jianlibao, Kelon Electric, Zhujiang Beer, Shuanglin Cement, Oriental Ceramics and other companies.

This is just the beginning, Lin Cheng previously in order to save domestic national brands, but also acquired a number of such as pull back sneakers, Arctic Ocean soda, Huiyuan juice, Dabao, little nurse, Robust, Nanfu battery, panda laundry detergent and other enterprises, after the development of these enterprises, Lin Cheng will start these companies to go public.

Lin Cheng knows that when the post-80s and post-90s generations grow into the main consumer force in the future, national brands such as pullback sneakers, Arctic Ocean soda, and Dabao Tiantianjian that were once brilliant in the 80s and 90s will become nostalgic classics for the post-80s and post-90s.

Chinese people are very crazy to consume for the sake of feelings, and you don't see big bad movies such as "Later Us" and "Love Apartment Movie" in later generations, and they have swiped a huge box office of 1.36 billion and 550 million respectively with feelings as the selling point.

There are also non-mainstream and funeral families who are dressed up like monsters in the post-90s, and after they have been silent for several years, they suddenly said on Douyin "The return of the funeral family" and "Open the seal", which can attract thousands of post-90s old uncles and aunts to climax.

These examples show that our people, whether good or bad, can be invincible as long as they are labeled as "nostalgic" and "emotional"!

Classic brands such as Arctic Ocean soda and pullback sneakers that have long existed in the memory of the post-80s, although they collapsed in the 90s and 00s, but after being labeled with nostalgia in the 10s, they can be resurrected and sold for a while, proving that these brands still have great commercial value.

Lin Cheng acquired these companies, repackaged them and supplemented them with sentimental selling points, which will definitely make these companies become the darlings of the market again.

Of course, the reason why Lin Cheng launched so many companies to go public was not because Lin Cheng needed a lot of money, but because Lin Cheng wanted to expand Lin's influence, create more billionaires for Lin Cheng, and expand Lin's into a Lin family.

Through successive battles with the family, Lin Cheng has long been fed up with the feeling of always fighting alone, so he wants to cultivate a group of forest forces that he can trust, let them surround him, take himself as the core, and create a forest empire.

Originally, Lin Cheng invested in Internet companies such as Alibaba, Penguin, Suning, and Jinshan, and developed big bulls such as Xiaoma, Zhang Jindong, and Lei Jun into peripheral forces of the Lin family, but it will take at least seven or eight years for them to grow into the mainstream force of China's business community.

Therefore, in desperation, Lin Cheng decided that it was better to give priority to cultivating the internal forces of the Lin Group, as long as the listing of the Lin company was launched, it would be possible to create batches of billionaires and even billionaires, and in 2001, billionaires were rare in the mainland, and they could form a great influence in the local area.

Back to business, at the president meeting, Lin Cheng said: "Undertaking the topic of the last meeting, what constructive opinions do you have on the future strategic development of Lin's Group? ”

As the president of the group, Fang Dehua first spoke: "Mr. Lin, since you told us about your concern about the excessive swelling of the Lin Group in April, I have been thinking about it for a long time, but I have not been able to find the idea of the best of both worlds.

However, after thinking about it again, I think the easiest way is to retain the backbone business of the Lin Group, cut off a number of branch enterprises, integrate and optimize the group's resources, and concentrate on supporting the backbone enterprises with development potential. ”

Lin Cheng nodded, Fang Dehua's opinion he had also considered, but all of Lin's enterprises were Lin Cheng's children, and he worked hard to create them, but now he wants Lin Cheng to give up a number of enterprises, and Lin Cheng is really difficult to make up his mind.

But Lin Cheng knows that he has to make up his mind if he doesn't make it, if he keeps letting the Lin Group expand indefinitely, it's okay if nothing happens, once something happens, it will cause a major blow to the Lin Group, and if the matter is serious, it may even make Lin Cheng, the supreme leader of the Lin Group, go to prison.

Lin Cheng asked: "Then Lao Fang, which enterprises do you think are the unshakable backbone business of the Lin Group, and which enterprises are dispensable branch enterprises?"

Fang Dehua said: "The first pillar industry to be retained is the real estate enterprises, our Lin family started with real estate at the beginning, at present, Daifuku Real Estate has a riverside new city project, Jinghui Real Estate also has the Beijing-Tianjin Wing Urban Agglomeration Project, these two real estate leaders are the overlords of China's real estate industry, revenue and net profit are among the best in the Lin Group, naturally can not be abandoned. ”

"Hmm!" Lin Cheng nodded and said, "Go on." ”

Fang Dehua continued: "Secondly, Lewanjia Supermarket has thousands of stores across the country, and there are 500 stores overseas, with more than 200,000 employees, and is known as China's Wal-Mart by consumers at home and abroad. ”

Real estate and supermarkets are promising in the future, and Fang Dehua's statement did not surprise everyone.

Fang Dehua continued: "In addition, with the rising living standards of our Chinese people, China will definitely become the world's largest automobile country in the future, and the development potential of the automobile industry is the most amazing.

At present, our Lin family has three major automobile brands of Beijing Daewoo, Besturn Samsung, Besturn Daewoo, plus South Korea's Daewoo Automobile, it can be said that our Lin automobile industry has been in the forefront of the country, and it is one of our Lin's pillar industries, which must be retained.

Finally, the electronic and electrical industry, which is changing with each passing day and is extremely rapid, can be known from Mr. Lin's three-year-old electronic technology industry incubator park, Mr. Lin has launched a layout for the electronics industry early.

Nowadays, BBK electronics, household appliances, OPPO mobile phones, and vivo mobile phones are sold all over the world, and the revenue and profit are second only to the real estate industry within the Lin Group, which is the second pillar industry of our Lin family, of course, we cannot give up.

Therefore, to sum up, I think that the Lin Group only needs to retain the four pillar industries of real estate, supermarkets, automobiles, and electronics, and the rest of the industries can be cut.

Of course, it is not easy for our Lin Group to develop to this day, after all, these enterprises are soaked in the hard work and sweat of Mr. Lin and everyone in the Lin family.

The so-called cut is not to give up completely, but to suggest that Mr. Lin register a new holding company, and the holding company will control the shares of these enterprises, and the specific affairs will be completely let go and handed over to the manager team of the enterprise to take care of. ”