Chapter 120: Great Change!

In short, after telling all the requirements to the young professor's scientific research team, even Tang He himself was a little embarrassed.

The requirements are indeed a bit too harsh!

However, Tang He believes that as long as this advertising system is completed according to his own requirements, the 3721 will immediately have a perfect money printing machine.

Because this system can not only collect advertising fees like Yahoo, but also save operating costs and distribution channel costs. And the system can automatically accept and process insertion orders, eliminating even the most basic cost of ad sales.

At the same time, the system is bound to be popular with small and medium-sized enterprises as well as small and medium-sized Internet companies that link to advertisements.

Because advertisers only need to register on the advertising system of the 3721 website, fill out the form and provide the payment method, their ads can be found on various websites on the same day.

On the other hand, a few percent of the users of each website will click on the ad link that matches the keyword of the page, and then these websites will be able to collect advertising fees from the ad network, and at the same time, 3721 will also receive a commission from it.

In order to improve the motivation of these young professors, Tang He signed an employment contract with them, in addition to the stick of confidentiality agreement, he also generously promised to equip each of them with a mobile phone, and as long as the team completes this system, the bonus is also a big drop.

It's just like this, Tang He's previous calculation has been completely overturned.

Because ad networks always need a platform to rely on. Just like the Google ad alliance is to the Google search homepage, the Baidu ad network is to the Baidu search homepage.

As an entrance to Internet traffic, the 3721 navigation website is a bit small, and the user cohesion is still a little different, but it is enough as a platform!

Besides, is the size of the navigation site really small?

The Internet giants in the previous life didn't have their own navigation websites or browsers?

In fact, Tang He fell into a strange circle of mindset.

He is familiar with history, and his intuition is that no matter how good the 3721 navigation website is, the best result in a few years will be the same as hao123 in the previous life, sold to an Internet giant.

In fact, he didn't think that in his previous life, Huaxia had 360 browsers, Tencent browsers, cheetah browsers, etc., foreign Firefox, Google's chrome browser, and the market share of these browsers is not low.

In the era of mobile Internet, Cheetah was listed on the NASDAQ in one fell swoop, and there was countless money.

Of course, there is a difference between a browser and a navigation website, but the two are in the same vein to some extent.

These are all things that Tang He suddenly woke up when he was chatting with those young experts, and he unintentionally talked about the decline of the current Netscape browser in the United States.

Navigation websites are the gateway to the Internet, so why not!

In comparison, the browser is really the real traffic entrance in the Internet era!

You can do a good job of low-cost navigation website first, and then when the time is ripe, you can design your own browser to create a real Internet traffic entrance to condense users!

After this painful realization and thinking, Tang He finally gave up the idea of selling the 3721 navigation website to the Chinese Internet giant in a few years.

For the first time, he made clear his choice to enter the Chinese Internet.

Not only that, Tang He believes that once he has the money-grabbing machine of the advertising alliance, he will immediately have the ability to wrestle with those Internet giants.

As a reborn, Tang He is familiar with the entire development process of the Internet, and he knows that the first stage of the Chinese Internet is the era of portals.

For a long time before Google and Baidu became mainstream search engines, a large number of users accessed the network through portals, so portals played the role of operating systems to some extent.

For him now, he has no capital and connections, and he can't find any venture funds to build a high-level portal.

But it's okay to make a simple static web page (navigation site).

Now that the traffic of the 3721 navigation website has risen steadily, Tang He can continue to cultivate in this field and make 3721 a veritable Internet entrance.

Because this era is the best era for him.

In later generations, so many Chinese Internet giants returned to engage in navigation websites and browsers after making achievements, all of which were reminded by Baidu's acquisition of hao123, and noticed that browsers and navigation websites are a serious traffic entrance.

After all, all Internet people in this era are like snakes and scorpions to avoid the collapse of Netscape browsers in the United States, which once occupied more than 90% of the market, and they are not like Tang He who can see through the fog of history.

In a few years, when they woke up, Chinese netizens had already been cultivated by various navigation websites, and many people had to enter other websites through navigation websites, instead of directly typing the address of that website in the address bar.

They can only pinch their noses and say MMP, and then dive headlong into the browser realm.

It's just that at that time, Tang He had already become a general trend, and he had already sparked the prairie fire!

Now the first generation of Chinese netizens are still ignorant, and with the help of 3721, they are undoubtedly satisfied.

Moreover, the first thing that each generation of netizens comes into contact with when surfing the Internet is also a navigation website!

So.

If 3721 can always maintain a leading position in the field of navigation and cultivate user habits, it may not be able to become a similar portal!

Not to mention that Tang He plans to build his own browser terminal in the next step.

Tang He, who was originally not very attentive to the 3721 navigation website, finally faced up to his previous short-sightedness.

That's right, in general, users don't have much loyalty to navigating a site.

For most users, just give them a free, pre-installed navigation site or browser.

Therefore, 3721 must create a function of precipitating users, increase the value of users to launch the 3721 launch page, and make them inseparable from 3721.

Therefore, even if the 3721 navigation website has no plan to develop into a web portal, it must do a good job in information aggregation while doing a good job in traffic entrance.

For example, adding some news information to the page, almost all browser homepages in the previous life were doing it.

There are so many linked websites under the 3721 navigation website, and it is completely possible to exchange the high-quality content of those websites through the means of traffic exchange interface.

For example, let users register an account, and then give them the right to customize the homepage navigation content, so that they can favorite their favorite web pages with one click through cloud favorites.

For example, add a variety of utilities and gadgets to the navigation website, calculators, weather forecasts, perpetual calendars, search engines, train tickets, plane tickets, site lookups, etc.

Another example is the free mailbox!

This is a big killer!

Tang He, who is familiar with history, knows that although Ding Lei founded NetEase in May 1997, the real business came in and really developed NetEase in March 1998 after winning the 163.net free email system.

NetEase broke out through two services: a free personal homepage and a free email.

If......

If you take the lead in NetEase Mailbox, you will become the first free email service provider in Huaxia......

What will be the status of the 3721 navigation website?