Zhang Yingxia listened to Yang Xuan's report while walking.

Fengzi Society, the most famous advertising company in the southern world. A leader in the advertising industry in the Southern World.

It is really a company that can break into a new world by selling creativity, not only strong planning, but also strong foreign affairs, and it also has its own shooting team under the name of the company, which can implement the creativity of the company's planning department.

What is this called, this is called strength.

But how did a dignified planning director come here?

Zhang Yingxia's mind was full of mush. Walking to the door of the conference room, Yang Xuan whispered: "Brother Yingxia, they are inside." Then, the tone immediately turned higher: "Mr. Zhang, the guest is inside!"

This means to say hello to the people inside, and the owner you are looking for is here. If you hear it, prepare for it.

Ten seconds later, Zhang Yingxia pushed the door and went in.

I saw a handsome man about thirty years old standing up with a smile on his face and saying, "Hello Mr. Zhang! Planning Director of Fengzi Society. ”

"Mr. Yang is polite, I'm sorry to keep you waiting!"

After the greetings, the guest of honor sat down, and Zhang Yingxia asked:

"Mr. Yang is visiting, is there anything I can help with?"

"Of course, we're just looking for someone who can make music?"

"Making music?" Zhang Yingxia and Yang Xuan glanced at each other: "Isn't this kind of general looking for acquaintances?"

"If you can only compose lyrics and music, I guess you won't find Mr. Zhang. Planning director Yang Lei smiled: "What we want is something that can make soundtracks!"

"Soundtrack?"

"Well, it's like your soundtrack in Rise of the Demon God!"

Zhang Yingxia understood, thought about it, and finally said, "Are you looking for a soundtrack for your commercials?" I really can't get out of it. Zhang Yingxia could only tell the truth.

Zhang Yingxia is talking about Zhang Kun and the four of them. There's no way, taking two jobs at once is already the limit. At least I'll take on a third job when I'm done. Otherwise, it's easy to mess up.

"These are all professionals, not to mention the professionalism, and they have more time than me. While speaking, Zhang Yingxia picked up the phone and called, and sure enough, it was connected after a while:

"Hey, I'm Zhang Kun, I'm busy now, I have something to leave a message, I'm okay to hang up!"

“……”

Zhang Yingxia was very embarrassed, as soon as he finished speaking, when people were free, Zhang Kun directly slapped him in the face. I guess I was really busy over there, but I didn't speak here, so I hung up directly.

Zhang Yingxia hurriedly dialed again, and after connecting, Zhang Kun's anxious voice over there continued to sound: "Hey, Zhang Yingxia, what's the matter? I'm busy here!"

"Boss Zhang!"

"It's called Brother Kun, and most of the old people are ugly! It's like a gang. ”

"Brother Kun didn't hear much about it, just like a drug dealer," Zhang Yingxia muttered in his heart: "Brother Kun, that's the case, I have a director of an advertising agency, and I want to find someone to make the soundtrack......!"

Zhang Kun didn't wait for Zhang Yingxia to finish speaking, and then directly interrupted: "Zhang Yingxia, I'm sorry, I'm also very busy, I'm not only dusty now, but the three foreign film companies also have to make soundtracks, and the work has continued to three months later, and I can't pull away!"

"Then ......" Zhang Yingxia didn't speak, but was interrupted by Zhang Kun again: "No way, this matter can't be pushed off, not only myself, but also the three of them have to eat, okay, that's it! I'll invite you to drink when I'm free!"

Speaking, Zhang Kun hung up the phone first.

Zhang Yingxia looked at Yang Lei with an embarrassed expression.

Yang Lei, who has countless experiences, didn't know what was going on, so he naturally didn't break it, but drank the tea by himself: "Mr. Zhang's tea here has a different taste!"

Knowing that people were deliberately changing the topic, Zhang Yingxia didn't dare to take it, this tea was brought by him from home, the ghost knows what kind of goods it was, he thought it was about to expire, and it was not good to waste it, so he brought it to the studio. He and Mo Yuanyuan both don't like tea.

Now that people have changed the topic, Zhang Yingxia can only continue: "Anyway, Mr. Yang, just tell the truth, what are the requirements!"

"Mr. Zhang is not only a promising young man, but also very happy, then I will say it directly. Yang Lei said: "Here's the thing......"

This Fengzi Society received a promotional advertisement from a large hotel chain in Nanshi.

Tempo Hotel is one of the largest hotel chains in Nanshi. The number of hotels in the country has reached more than 300. There are eighteen in the Nanshi City Circle alone. Not only that, but it also has hundreds of branches overseas. And with the Fengzi Club has just established a long-term cooperative relationship. In the future, all advertisements will be created by Fengzi Society every year, and Tianbao Hotel will invest tens of millions of dollars in publicity and distribution in the media every year.

For any advertising company, such a company is a big customer.

Looking at the information handed over by others, Zhang Yingxia grinned: "Why did such a job fall on my head?"

Yang Lei tilted his head: "Tell the truth?"

Zhang Yingxia nodded.

"Because Uncle Yang is my father, he told me. And after some investigation of you, I think that your talent is not bad. ”

Zhang Yingxia was stunned, how could there be such a relationship? Not only him, but Yang Xuan and Gong Sha were all surprised: Uncle Yang really has a lot of relationships!

"Then Mr. Yang is here to take care of us today?" Zhang Yingxia and Yang Xuan glanced at each other, instinctively feeling that things were not so simple.

"Today, one is here to talk about business, and the other is just to come to see my dad!" Yang Lei suddenly changed his words: "Mr. Zhang's development in the past two years is really amazing! Not to mention, several employees under my command like your single." I knew I was coming, and I wanted your autograph or something. ”

Seeing that Yang Lei was going around and around, he didn't talk about dry goods, and Yang Xuan, who had long been concerned about this kind of thing, said directly: "Then if you have any requirements, just say it directly." ”

Yang Lei first asked Zhang Yingxia with his eyes, Zhang Yingxia nodded, indicating that this was also his idea, Yang Lei said directly: "I want 25% of the payment given to you by Fengzi Society!" But the account must be clean, and the receipt means that you have received the full payment. ”

"......" Zhang Yingxia didn't speak yet. Yang Xuan has already retorted: "Impossible, according to this amount, we will earn in full, who will pay the taxes?"

"Of course it's you!" Yang Lei suddenly leaned back on the sofa and said: "I'm already looking at the face of my acquaintances, and I'm giving you a discount, and I will open 35% of everyone else." ”

"Then what if we refuse?" Zhang Yingxia said suddenly. Yang Xuan was stunned for a moment and looked at Zhang Yingxia in surprise.

"Refuse, why refuse?" Yang Lei looked incredulous.

"No, why, for no reason!" Zhang Yingxia said coldly.

This kind of kickback is as normal as eating in business activities. However, it is a little uncomfortable to be said like this by a loved one of an acquaintance. It's not that Zhang Yingxia doesn't want to, and it's not that he hasn't entered the role of a businessman.

Originally, I thought that an acquaintance would take care of it. But all of a sudden. Acquaintances have become naked interests.

If Yang Lei didn't show that he was Uncle Yang's son, then Zhang Yingxia could think about it. But he first showed the relationship, and then replaced it with a money relationship.

Zhang Yingxia said: He can't accept it.

This is different from any relatives who help, and after the help, return some money to express their gratitude. Zhang Yingxia has encountered such a thing:

One day in his previous life, a so-called relative suddenly came to the door and said that he could help him do something, and Zhang's father only needed to pay for it!

Not to mention the kind of high-minded attitude of that relative, you can only beg me. Who just said that they would ignore the stupid money handed over to someone if they were fine?

Therefore, Zhang Yingxia's father in his previous life directly expressed his attitude with actions: sweep that relative out of the house and never let that relative come to the door again.

Relatives helped to return the gift, which is understandable. But you're all running for money, so don't be a relative.

Can't climb high.

Zhang Yingxia also has this attitude in this life, I'm sorry, I can't climb high.

After signaling Yang Xuan to send off the guests, Zhang Yingxia was ready to leave.

At this time, Yang Lei suddenly smiled and said, "Okay, Mr. Zhang, thank you, you have passed!"

"Huh?" Zhang Yingxia and Yang Xuan didn't know if it was annoyance or what.

What is this? Character test?

Do you really want to push them out of the door! This idea of never doing their business is getting stronger and stronger?

"Do you feel a little uncomfortable with what I just said?" Yang Lei smiled: "It's right to be uncomfortable, that means we are the same kind of people." If you think that it is normal for this thing to happen to Uncle Yang's son, then I can only say that our cooperation is estimated to be only once, and next time, I will not look for you if I am killed!"

Zhang Yingxia and Yang Xuan did not speak.

"Please forgive me for my presumptuousness!" Yang Lei said: "Our company wants a long-term partner. Rather than a one-time consumable. Because we want to sign a long-term contract!"

The so-called business can be discussed at the wine table and dinner, but it is impossible to talk about business at the wine table every time.

This is especially true with a well-chosen partner.

"...... "Now, Zhang Yingxia and Yang Xuan are really confused! What is this?

After glancing at each other, Zhang Yingxia shook his head: "Mr. Yang Lei, I think we should finish this cooperation first, and then talk about the long-term appointment!"

"This can be talked about slowly!" Yang Lei said calmly as if he had changed someone.

At this time, there was a knock on the door, Uncle Yang came in with an embarrassed face, Zhang Yingxia and Yang Lei said in the same voice:

"Uncle Yang!"

"Dad!"

Uncle Yang said apologetically:

"I'm sorry Mr. Zhang, I just wanted to do some work for the studio, and it turned out like this!"

"Uncle Yang, you're polite, you're helping me, how can I say anything?" Zhang Yingxia said with a smile.

"Then you talk, I'll go out first!" Uncle Yang said.

"No, Uncle Yang, you can also listen to it, after all, I don't know if I should take this job!" Zhang Yingxia said.

Normal talk has finally begun. In Yang Lei's introduction:

This hotel advertisement is nothing more than shooting from the personnel, the internal and external environment of the hotel, and the service quality and projects of the hotel are generally supplemented in the form of narration.

Anyway, the general video ad is just the state of hello, hello, hello, everyone.

As a result, after the shoot came out. The hotel turned its face.

Of course, it can also be understood that, first, the advertising company has been trapped. Two, the hotel really doesn't like this ad.

However, according to the contract between the two sides, the reason for the second point is more likely.

That's when an advertising agency meets a difficult client.

Sure enough, when the planning director talked about the leader of the publicity and distribution department of the chain hotel, he was in pain.

In fact, not only the hotel is not satisfied, but even the promotional video shot by the advertising company is a little dissatisfied.

However, for the promotion of the hotel, the planning for decades has been the same.

After all, it is a time-honored hotel, and what you want is stability. The so-called innovative ideas in hotel advertising are basically used by all kinds of backward trendy hotels.

What's more, Tianbao Hotel is not used to innovation.

People's business philosophy has not changed in nearly 100 years, that is, a comfortable and secure.

After reaching a long-term cooperative relationship with Tianbao Hotel, Fengzi Club originally thought that it was a big deal, but it turned out that it was an old antique, and a group of planners scratched their ears and cheeks.

Let's get a routine, it will be depressed, after all, the routines are the same, why should I get it for you? Don't make a routine, people don't pay attention to it, for others, innovation or something, that's crooked and heretical.

In the end, after forcing a group of planners to brainstorm, they came up with an idea: since the shooting can't make new ideas, then we can only make some new ideas in music.

Modern advertising, creativity, shooting, soundtrack, that complements each other.

It's not that if you don't have anyone, you won't be able to, but if you cooperate well, it can also make people shine.

However, this idea is good, but let those famous producers make a bid for an advertisement, and the advertising company will probably be in trouble. Lower profits, that's normal. But it is normal to control it reasonably, to be able to do a good job in business, and to earn a little less.

Advertising companies want fame, and Fengzi Club is so famous because it has many fewer failed plans than successful ones.

And in terms of large-scale planning, Fengzi Club has not made any major mistakes. In other words, it has a high success rate.

This is the most important thing for a company that relies on creativity to eat. With a good reputation, the business will continue to come to the door.

Therefore, Fengzi Society, that is definitely to take down the advertisement of Tianbao Hotel, the customer is God, that is not in vain.

"Things and emergencies, that's it!" After Yang Lei finished speaking, he took another sip of tea.

"Actually, we have contacted several companies that specialize in soundtracks in Nanshi, one is not suitable, and the other is that the time is a bit rushed. It just so happened that my dad recommended yours Mr. Zhang. I'll give it a try. ”

"Is that going to be a re-shot of the promo, or is it just adding a soundtrack to an existing promo?"

"The re-time is too rushed, but if the song is good, we can also try to re-shoot!" Yang Lei said truthfully.

"Can I watch this trailer now?"

"Absolutely!"

"Uh, won't it be a problem?"

"You'll know it when you see it!" Yang Lei looked helpless.

Ten minutes later, the curtains of the conference room were opened, and everyone looked helpless. Yang Xuan and Yang Shu glanced at each other, and said at the same time: No wonder this film is not afraid of being looked at.

This promotional video is really a classic hotel promotion. From the door, to the lobby, to the various rooms, and the characters, from the waiter, the restaurant waiter, the lobby manager, to the general manager, they all appear one by one. The narration or something is also constantly introduced.

Zhang Yingxia tilted his head, just reversing a clip of the promotional video and playing it back and forth again and again.

"Mr. Zhang, do you feel it?" asked Yang Lei with a little surprise. ... Friends who read books, you can search for "blue book bar", and you can find this site as soon as possible.