Chapter 114: Flagship store opens

In the end, reason prevailed over everything.

Tang He regarded this scene that night as a dream.

A spring dream.

When you wake up from a dream, life naturally goes on.

Only one of the lyrics of "Legend" published on the Jinyong Inn forum represents Tang He's heart palpitations that night.

On November 15th, the long-renovated flagship store of Youpin Bookstore finally opened.

In fact, not long after the store was renovated, Tang He found a problem that he had not noticed.

Now there are only two months to go before the holidays, and when the students go on winter break, the flagship store has to follow suit. Because at that time, the entire campus was empty, and there was no business at all.

It's a very embarrassing situation.

Whether it was Tang He or Li Zheng, the two of them didn't think of this problem when they considered the location of the flagship store, and they could only say that a wise man must make a mistake in a thousand thoughts.

Therefore, both Tang He and Li Zheng earnestly hope that the flagship store can be opened as soon as possible, and it is best to take advantage of these two months to recover part of the early investment of the flagship store.

During the renovation process, Tang He went to see it many times.

As an experienced senior engineer, the reborn Tang He naturally regards this decoration work as pediatrics.

Under his guidance, the decoration team found by Li Zheng was completely in accordance with his requirements, and Tang He also adjusted the construction drawings he had designed before, which were more perfect, more operable and representative.

The flagship store that was finally completed had glass doors and floor-to-ceiling glass windows, and roller blinds on the outside of the doors and windows.

The original cement walls were also pasted with light blue tiles, and the concrete floor was replaced with reflective milky white tiles.

The wall behind the cash register is pasted with the corporate VI logo of Youpin Bookstore, and there is a row of neat italic advertising slogans under the four artistic words of "Youpin Bookstore" -

The world is in your eyes.

The bookshelves were originally all in a uniform style, but now they are all black plastic steel bookshelves. The material has changed, but the cost is much lower, and compared with the solid wood bookshelf, the plastic steel bookshelf can adjust the size of the bookcase at any time, which is more flexible.

All the bookshelves are arranged in a staggered manner, highlighting the spatial design of the bookstore.

In addition, there are large posters and hanging slogans, which are simple but have a wonderful harmony with the structure of the book.

The lighting is carefully designed, simple but not simple, with both soft flat light sources and focused point light sources.

When night falls, turn on all the lights in the store, all the light sources interact in the space, and with the rich book display on the upper level, it will suddenly be brimming, creating a strong reading atmosphere, so that everyone passing by has the urge to enter the store to have a look.

In addition, Tang He also asked people to place a few small tables and high chairs like a café in front of the glass window of the store, which is a temporary place for customers to rest and read when choosing books.

When customers sit in front of the shop window and look up, they can see the willows outside the store and the fierce confrontation on the basketball court on the other side of the road.

If the stereo in the store puts on a little soothing music, it tastes great!

Tang He fully follows the space design concept of "everything can be read", with light blue as the main base color, white and black as the auxiliary base colors, and the layout of the furniture in the store, which produces a strong visual impact, so that every customer who enters the store can feel the unique tension of the Youpin Bookstore brand.

In this era when there is no awareness of high-quality products, Tang He believes that many people will like it here.

As the financial director of Youpin Bookstore, looking at the store of less than 200 square meters, it was built so exquisitely, although he understood Tang He's intentions, he still felt distressed.

Where is this bookstore, this is simply a high-end club!

In charge of Eryongsan University's flagship store is a store manager recruited by the company in October.

It is not accurate to say that the store manager is actually inaccurate, this young man named Kong Jindou is a regional commissioner of Youpin Bookstore, whose main job is to inspect the daily operation of each franchise store, and to accept the book display, circulation, inventory and product quality management of each franchise store.

But now that the company has its own flagship store, it is natural that someone will be responsible for the day-to-day management. Kong Jindou had the most outstanding results in the early training, so he was selected to be the person in charge of the flagship store.

This is also a carrot that Tang He threw out for the people below, the purpose is to tell his employees to work hard, as long as there are achievements, they will make progress together with the company, and there will always be a day when they will come out to be independent.

As for the clerks, they are four female students who are working at Eryongsan University.

When Tang He and Li Zheng said that they were recruiting two beautiful, cheerful girls on campus to be clerks, Li Zheng's expression was very weird, and Tang He didn't have to guess to know that Li Zheng wanted to be crooked.

So he had to cry and laugh and explain the reason to Li Zheng:

With the quality of the flagship store, what would be the effect if it was paired with four aunts?

directly lowered the artistic impact of Youpin Bookstore.

In addition, beautiful women can also attract some male customers.

At that time, Li Zheng still didn't understand.

But when he looked at the renovated flagship store and the two little girls with smiling faces at the front desk, he immediately understood Tang He's original words.

The whole flagship store is like a work of art, which makes people feel embarrassed and impolite and uncivilized.

Very petty bourgeoisie!

This is Li Zheng's assessment.

It is also the feeling of those Erlongshan college students who came into the store to rent books.

Such a store simply subverts their worldview, and they have never encountered such an exquisite bookstore as Youpin Bookstore since they were young, even Xinhua Bookstore.

So on the opening day, before Tang He advertised and advertised the preferential activities, the business of the flagship store was a hot mess.

Just kidding, almost every student from Erlongshan University can see the movement of Youpin Bookstore these days, and they can't wait to enter the store to have a look.

In the face of the beautiful clerks wearing uniform and smiling faces, many students generously paid for membership cards.

Many people's eyes light up when they see the books on the shelves.

Compared with the old books in the Erlongshan University Library, most of the books in this store are newly launched books, not only martial arts novels, romance novels and fantasy novels, but also many bestsellers in Hong Kong, Macao, Taiwan and the mainland.

This is because Tang He took into account the audience of Erlongshan University, and also asked Lu Guoxin to enter a batch of best-selling books in the current market, social sciences, humanities, and history......

As long as the students who rent books have a membership card, although five cents a day is not expensive, it can't stand the long stream, it is better to get a membership card to save money.

A deposit is required to rent a book.

According to the beautiful clerk:

Deposit 30 yuan, 32 yuan in the membership card, 50 yuan in advance, 54 yuan in the membership card, 100 yuan in advance, 110 yuan in the membership card, 200 yuan in advance, 225 yuan in the membership card.

In the future, as long as you bring the card every time you rent a book, the rent will be deducted directly from the money on the card, and then recharge the membership card when the amount in the membership card is not enough for the price of the book rented.

Great value, is there any!

Although there are only two months left before the holiday, and most of the students do not have enough pocket money now, everyone still readily applied for a membership card. And those rich students directly charged 100 or even 200 yuan.

On the one hand, the encouragement of the beautiful clerk is the same, on the other hand, the books in the flagship store are really good, and some books are not available in Xinhua Bookstore.

And I heard from the clerk that the books in the store are updated every three months.

It's worth it!

In 1997, why was the book rental industry booming?

At this time, entertainment activities are not many and expensive, and the Internet is still in the wilderness period, and the tariff is even more expensive, reading is the most economical and enjoyable way to spend time in this era.

That night, Tang He closed the door of the store and began to calculate today's sales, and then not only the store manager Kong Jindou and the financial director Li Zheng were smiling, but Tang He was surprised.

On this day alone, the cash income exceeded 5,000 yuan!

Of course, this is not accurate.

To be more precise, it would be:

Today, there are more than 500 students who have applied for membership cards.

Today, each person consumed 0.5 yuan, and the turnover of the day exceeded 250 yuan.

In addition, everyone has pre-deposited rent, nearly 300 students have pre-deposited 30 yuan, more than 100 students have pre-deposited 50 yuan, and less than 100 students have directly deposited 100 yuan or 200 yuan in one go.

In this way, on this day, the flagship store received nearly 24,000 yuan in cash just for the deposit!

Although the deposit is not the same as sales, the money is now in your own hands, and you can borrow money to make money.

Tang He suddenly felt that the current situation of the flagship store seemed to be a bit similar to Taobao in his previous life.

So, how can you put this pre-saved rent to good use?

Tang He fell into deep thought.