Chapter 140 The big financiers of China's Internet advertising industry
Tang He said that he wanted to build a social networking site.
This social networking site is not the same as those virtual communities on the web.
Everything about this social networking site is real. With real names, real photos, real past, and real current situation, it is to use the Internet to connect those who are scattered around the world and know each other.
Listening to Tang He's concept and idea, Zhang Xiaolong was very excited.
This is really an alumni directory!
As a college student who has worked for several years after graduation, Zhang Xiaolong feels that Tang He's idea is very good.
Everyone will have regrets, and many of the classmates and partners who are scattered to the end of the world can no longer be contacted. But if there is such a website, then everyone can go to the end of the world.
Because the internet is wireless!
As a world-class product manager, Zhang Xiaolong instinctively felt that he must win the right to design this product.
He looked at Tang He with eager eyes and asked: "Mr. Tang, our team will definitely be able to complete the development and launch of Foxmail before the Spring Festival, so ...... Alumni Directory: Leave the design of this product to our team!"
Tang He looked at Zhang Xiaolong, who was extremely excited, smiled and nodded.
I believe that with this carrot, I am not afraid that Zhang Xiaolong will dare not to work hard.
He advised: "I have checked before, the current concept of alumni directory, not only does not exist in China, but also in the United States, so this is an innovation that belongs to the ideal country, and it is unique in the world, and when this set of procedures is made, I still expect to attack the United States, you can't tell anyone else!"
"Don't worry, Mr. Tang, I know the measure!" Zhang Xiaolong swore and promised.
Seeing Zhang Xiaolong go out, Tang He began to get busy with his work.
If you want to engage in social networking, why do you have to focus on Facebook instead of QQ?
On the one hand, it is naturally part of the reasons mentioned above, and on the other hand, Tang He feels that doing Facebook can be compatible with the current plan of the ideal country to the greatest extent.
The Internet, social networking is very important.
This is one of the most attractive ways for the internet to attract users and traffic.
But if any traffic can't be realized, it's!
Tang He wanted to do QQ, but the tragic experience of the first few years of his business told him that QQ wanted to realize it, but it was too slow, and now doing QQ is a bottomless pit, only in and out.
For Tang He, who is shy in his pocket, he doesn't have that capital.
Moreover, now he and venture capital are two parallel parallel lines, and it is impossible to contact them for a year or two.
Therefore, Tang He must find a profitable business model for the ideal country as soon as possible.
In the past, there was such a big discussion on the Internet, that is, whether the profit model of an Internet company is important. In other words, should a start-up Internet company accumulate users first, or think of a reliable profit model first.
In the end, the debate ended in nothing, because the Internet people simply could not reach a consensus.
However, Tang He thinks that a good business model must be established in advance, otherwise even if there are more users, it will be a mistake if it is not good, and such examples are not uncommon in previous lives.
Sometimes it's harder to find a good business model than to invent a technology!
Facebook, on the other hand, is different.
Like QQ, Facebook can also accumulate countless users, and Facebook is a web product, which can insert online ads.
Of course, this heat needs to be taken seriously by Tang He, not only to be able to publish advertisements, but also not to cause dissatisfaction among users.
And this is in contact with what Cao Chuncheng's team is doing now.
In addition, Facebook users are registered real identities, and the value contained in this is simply not the same as QQ and a random screen name.
After getting Zhang Xiaolong, Tang He began to write and draw in his notebook.
At present, the company is not short of funds, but if the company does not have a stable income, he will not be at peace for a day.
You can't always let him think of some crooked ways!
Moreover, judging from the current situation, the scale of the company is getting bigger and bigger, and there are more and more places where you need to invest money.
Therefore, before Cao Chuncheng's team's ad network platform was created, he had to find a new profit point as soon as possible.
And this idea is also very clear.
It's advertising!
Tang He is now writing the advertising and leasing business plan of the 3721 navigation website.
The traffic of the 3721 website is now the leader of the Huaxia Internet site.
Although it is a navigation website, although there is no content on the website, and the precipitation power for users is insufficient, but with nearly one-fifth of the country's traffic, I think there will be business giants interested in it.
For example, Intel China, which has already advertised a lot on the Chinese Internet.
Founded in Silicon Valley in 1968, Intel has become a giant in the computer industry after years of development.
In order to develop the Chinese market, this company entered China as early as 1985, not only established Intel China, but also set up laboratories, chip factories, etc.
From a certain point of view, Intel has made a lot of contributions to the development of the Huaxia Internet, even if it is to cultivate and occupy the Huaxia market.
Since the beginning of this year, Intel China has begun to advertise everywhere offline and online to promote its products.
Therefore, Intel is the big funder of China's Internet advertising industry!
And the object of Tang He's current proposal is Intel China.
He writes that a navigation site is a collector of information, not a producer......
He introduced the current traffic of the 3721 website and what role the website has for the current Chinese netizens.
He described the curve of ad revenue, how to calculate the growth relationship between page click-through rate and ads, and discussed with Intel what approach should be taken to the revenue model......
It took Tang He a whole week to write this plan.
In order to ensure the accuracy of the data in the plan, he consulted professors and scholars such as Cao Chuncheng, and even asked Cao Chuncheng to show some pages of the plan to the economics experts of Hedong University.
It's all about being able to pass Intel China's inspection.
He had heard a programmer from Zhang Xiaolong's team talk about how Zhang Zhaoyang of Shouhu had been running for more than half a year in order to get financing from Intel, and he hadn't gotten the first money until now.
Tang He didn't dare to ask Intel China to bow down and voluntarily offer money because of his status as a reborn.
So on January 6, 1998, after Tang He contacted Intel China officials on the phone, he sent the final business plan to the other party's mailbox.
The reason why I was able to contact Intel China so quickly is thanks to the servers that Li Guo customized before.
Hedong is a central inland province, in addition to the government departments will customize a large number of servers from Intel China, Tang He's ideal country is the most demanded company in the private sector, and has long been on the customer list of Intel China.
Coming to BJ for a meeting, as a lecturer, you need to prepare for the class, so I don't have 4,000 words today.