Chapter 549: Catch Up!
In Zhonghai, the first pudding and SPOD experience store has been open for more than four months, receiving an average of 4,400 people a week, which seems to be an achievement worth telling in Zhonghai, the most populous city, but as a window, these experience stores in the bustling area are 'opening their mouths' to tell every visitor about the brand culture of Shengshi.
To date, Chen Zier will also discuss the design of each store with people from the design department in Shengshi Science Park, the counters are bright white, the wooden floors are light-colored, elegant and stylish, and the choice and matching of colors are gentle and appropriate, so that customers will not feel uncomfortable.
Like the SPOD itself, these stores are also minimalist, so you can see everything at a glance even by standing at the door.
This point is not difficult for Chen Zier, who has seen various brand experience stores more than ten years later, and the final result is definitely higher than that of those household appliance chain enterprises that did not pay attention to spatial structure and aesthetics in 2000.
That large distance is to make people obviously feel that Shengshi's products are high-end, and the difference is as big as pulling a girl's hand and pulling your own hand.
From the 90s to the beginning of this century, it seems that the retail store frenzy that arose from the home appliance industry swept the country, and Gome and Suning vigorously expanded their territory, and Shengshi was also taking this road, but the posture of walking was slightly different.
The biggest advantage is that Shengshi attaches great importance to the quality of brand service, the aesthetic of industrial design, and the most important thing is that they really control the quality of the products they sell.
On November 11, there were four such experience stores in the country that could welcome consumers, two in Zhonghai, one in the city, one in Nanjing Road, one in Yanjing and one in Hangzhou, and the stores in the south were in the process of renovation.
As early as a few days ago, the unified orange pudding logistics vehicle has been loaded with special goods from the warehouse to the retail stores, or early in the morning, or in the evening, the store manager of each directly operated store was called to the head office for a meeting, Chen Zier personally emphasized that the sales SPOD must show a service attitude out, the employees of the Shengshi experience store are carefully selected and trained, they are SPOD is a baby, understand the meaning it represents, and the large pudding staff are more likely to treat it as a more expensive commodity, no matter what, Chen Zier has shown his determination, for the staff of the pudding, the most impactful may be all in the restThe OFC who was not on Hugh was all called back.
Realistically speaking, the price of 2999 yuan exceeds the purchasing power of many people, in 2000, there are indeed regional differences in the economic development of our country, it is undeniable that there are certainly people in any region who have the ability to buy SPOD, but on the whole, Zhonghai, Yanjing and other big cities are to occupy the majority.
Hurry up, the final production capacity is 200,000 units, and Fadell is going to 80,000 of them, and he asks for equality, but the only place where equality exists is heaven, where he may be able to find it.
What is more annoying is that the Best Sell retail store that sells some slightly high-grade and higher-priced stores does not accept Fader's goodwill and looks down on SPOD.
It seems that it is not very promising, because the price of $399 is like a fool, and it is ridiculously expensive. It takes up too much space on their own containers and affects their bottom line.
OK, it doesn't matter, Fadell swallowed the bitter fruit, and Chen Zier also remained silent, the goal of the prosperous world is the sea of stars, and now it is only sold in China, and one day, it will go out, definitely.
In China, in fact, there are no 120,000 units on sale in the market, because Chen Zier's rich friends are ordering in advance in batches.
Excluding some stores that almost no one will buy, the remaining more than 110,000 SPODs are almost scattered across nearly 800 convenience store chains directly operated by Pudding.
Channels are important, really important.
100,000 units are gone in a few minutes, and Xiaomi, which has never been able to buy, can only be realized in the era of e-commerce.
In 2000, there is no such possibility, such as the experience store of urban people, 24 hours a day, the pressure of receiving thousands of people is very great, simply put, the radiation capacity is limited, but this time with a pudding convenience store, the prosperity may create a miracle, e-commerce erases the geographical distance to radiate the whole country, and pudding can at least radiate the main developed cities.
At present, from north to south, pudding has chain stores in 18 major cities across the country, and they are mostly concentrated in bloated commercial areas and stations.
If you have experienced the era of e-commerce, you may think that such a purchase channel is really shit, but now for some consumers who are not in Zhonghai Yanjing, this is simply too friendly.
Zhonghai has obtained a quota of 20,000 units, of which 4,000 SPODs are in the experience stores of urban people, as the first brand experience store to open and receive the most customers, it will be a window for the world to observe the reaction of the SPOD market.
Another experience store also got a quota of 3,000 units, and the remaining half is scattered in hundreds of directly-operated pudding chain convenience stores, and the same is probably true in Yanjing, and as for the places where there are no experience stores, it is also not a problem.
This is the huge energy that Pudding brings to the entire Shengshi Group, it is simply a rocket engine, just like the last time Zhou Tianwang's album, it was slow and leisurely at the beginning, and after it became popular, 300,000 albums were put on the shelves within three days through Pudding's logistics system.
Businessmen are too envious of the pudding this sharp weapon, from the foundry in the south of the Yangtze River, within three hours can be kept in the group's logistics base, the wealthy Shengshi Group does not consider other ways at all, direct air transport, all the way to the north, all the way to the south, to the local professional logistics team will receive the goods,
In less than three days, nearly 120,000 SPODs were delivered to the nearest place to those who needed him.
Chen Zier has seen too many marketing examples,
3,000 RMB, brand new, put it in the hands of a music lover, take out the confidentiality agreement, send the tent to him, sign, get the equipment, go to the Shengshi experience store for a night's sleep, the money is yours.
Of course, there must be people who take pictures.
Chen Zier has been sitting in the office for the past few days, three calls, one to Xu Yan, one to Ding Lei, and one to Ma Huateng, websites, forums, QQ, all have to cooperate with this marketing.
At eight o'clock in the morning on November 11th, this is the final time, and the black pressure people are crowded at the door of the Shengshi experience store, unable to distinguish which people are really coming to buy and which people are 'invited'.
Pudding has its own store system, and the latest sales data will be sent to Chen Zier's desk as soon as possible.
Chen Zier has also been in contact with a lot of media, and usually, he is kind to others, so the sales of Zhonghai and Yanjing are recorded.
Small places can only be ignored, because there are too many points, and the final statistics of the places where SPOD can be sold are 921, on average, there are only about 100 units in each place, and those places that are 'averaged' are actually dozens of units, so Chen Zier's initial estimate is that only a few experience stores with relatively large quotas will line up, and the 'people' are only arranged here.
In fact, he was wrong, because the information released showed that a large number of pudding convenience stores had limited sales capacity, so it caused a certain panic, especially Tianjin, limited by the expansion speed of the pudding chain, there are only four directly operated stores here, such a big city, four stores are open and not opened,
The most pleasing thing is the people of Yangzhou, because on the day of November 6th, Pudding entered the city for the first time and caught up! For music lovers who want to buy SPOD, they can't think of any other words to describe their mood except ''! And according to the news in advance, everyone deduced that there will be no more than 30 units here, which frightened the store manager.
At eight o'clock in the morning, he followed the instructions from above, holding a loudspeaker and shouting, "Line up, those with reservation codes will be served first!"
Looks idiotic because he doesn't know how many people in the crowd are telling him, "We have all of them!"
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