"That's right, Uncle Six. Pen & Fun & Pavilion www.biquge.info I have one more thing to trouble you. After talking about the theater, Mo Xuan suddenly thought of something when he was chatting with Shao Yifu.

"Oh? Shao Yifu said with a smile.

"That's right, I want to promote the release of "True Colors of Heroes" on your TVB and make the movie popular. "The True Color of Heroes" is a film that Mo Xuan intends to use to break the box office record of Xiangjiang movies and truly establish the status of Zongheng Pictures. Although he is very assured of the quality of the film, and it also broke the box office record of Xiangjiang when it was released in his previous life, he is not sure whether letting him be born early is in line with the taste of most people in this era, so he can be a little safer.

"Oh, are you going to let a few of the film's leading actors come to our TVB to promote it?" Shao Yifu said as a matter of course after listening to Mo Xuan's words. It is very common for the film to come to the TV station for an interview before the release of the film in Xiangjiang now, and Shao Yifu thought that Mo Xuan also wanted to do the same.

"It's not. I plan to condense the wonderful plot and trailer of "The True Color of Heroes" into a short film of tens of seconds, and then add the date and place of the movie's release to the short film. In order to attract the attention of the audience. Mo Xuan said his way of publicity, which is also the publicity work that must be done before the release of later movies.

"No problem. Shao Yifu thought about it and readily agreed.

...

In the following week, Mo Xuan showed the people of Xiangjiang in the 80s what it means to be an all-round bombing propaganda. TVB broadcasts the short film of "The True Colors of Heroes" three times a day, and all the media channels that everyone can think of, such as "New Territories Daily", "Oriental Daily", and "Sing Tao Daily", have all been used by Mo Xuan, and after a week of visual bombardment, it can be said that the news that "The True Colors of Heroes" is about to be released in Shaw Brothers Cinemas is known to everyone, and it has successfully aroused the strong curiosity of Xiangjiang people.

A week later, "The True Color of Heroes" was released on the Shaw Brothers Cinemas, and the box office exceeded 1.6 million on the first day, breaking the highest box office of Xiangjiang Movies on the first day, and the box office on the second day hit a new high on the basis of the first day's word-of-mouth harvest, reaching 1.78 million.

"12.7 million?" Looking at the box office of the first week that Fan Chengyi said, Mo Xuan's heart was full of excitement, now "The True Color of Heroes" has achieved such a high box office just after its release, according to the past practice, when the movie is drawn, the total box office will exceed the 27 million Hong Kong dollars of "Best Partner", the box office record holder of Xiangjiang, and it is already doomed, maybe there is a chance to become the first film in Xiangjiang to exceed 30 million.

"Yes, this is the data I just got from Shaw Brothers Cinemas, and I have confirmed it again and again, and there will be no mistake. Fan Chengyi said excitedly. 12.7 million, this is the weekly box office record of Xiangjiang created by Zongheng Pictures, and it will definitely leave a strong mark in the film history of Xiangjiang in the future, and he, as a member of Zongheng Pictures, can be regarded as the creator of this history.

Mo Xuan took the document in Fan Chengyi's hand, flipped through it slightly, and after a while, he raised his head and said to Fan Chengyi with a smile: "Not bad." Ah Yi, you can announce our first-week box office now, communicate with our media friends in Xiangjiang, and ask them to help us spread the news, promote our movie well, and attract more people to watch the movie. ”

"Okay, Mr. Mo. Then if you don't have anything to do, I'll go down first. Fan Chengyi nodded, and then said.

"Don't worry, I have one more thing for you to do. Mo Xuan suddenly remembered something, and he hadn't explained it yet.

"Mr. Mo, you said. ”

"That's right, you accompanied me to TVB that day, because you knew that our Zongheng Pictures was going to take over the Shaw Brothers Cinemas. However, since we are determined to become bigger and stronger, one Shaw Brothers cinema line is definitely not enough, we still need to develop a cinema line that truly belongs to us. And now is the time when the price of land in Hong Kong has plummeted, and we choose to build our own cinema chain at this time to help us save a lot of money. When the land price rises in the future, even if the theater line is no longer needed, we can also use it for other purposes, in short, this is definitely a profitable deal. ”

"Okay, Mr. Mo. Then I don't know what I should do?" Fan Chengyi immediately agreed after hearing Mo Xuan's words, forming his own theater can enhance the strength of Zongheng Pictures, and as a member of Zongheng Pictures, the stronger Zongheng Pictures is, the higher his status in the industry.

"Taking advantage of the low land prices in Xiangjiang now, you can start from two aspects. The first is to acquire those small theaters in Xiangjiang that are now cheap and cost-effective, and the second is to pay attention to the land with a better geographical location in the real estate company, and we will build our own theaters at that time. As for the funding problem, you don't have to worry, I'll solve it when the time comes. Mo Xuan said with a smile. By the time Fan Chengyi implemented the task he assigned, his transaction must have ended perfectly.

"Okay, Mr. Mo. Fan Chengyi nodded and agreed. As long as there are enough funds, it will not be difficult for him to complete what Mo Xuan has explained.

"Hmm. You go down first. Mo Xuan looked at Fan Chengyi and smiled, what he was most satisfied with about Fan Chengyi was that whatever he commanded, he could accept it without thinking, and he would never question his orders.

Looking at Fan Chengyi's departing back, Mo Xuan fell into deep thought. In fact, the reason why he just instructed Fan Chengyi to form a theater line that really belongs to him has not been said for a day. Xiangjiang Films has always been the king of cinemas, without cinemas, no matter how good and excellent the movies made by your film company, they can't really develop.

Although Shao Yifu has promised to lease the theater to him for ten years, it is not his own after all, he is really strong if he is strong. As the saying goes, the heart of defense is indispensable, plus Fang Yihua is by Shao Yifu's side, who knows what will happen in the future, if Shao Yifu regrets it at that time, then he will not be helpless.

Even if Shao Yifu abides by his contract, in order to maintain the stability of the Shaw Brothers Cinema Line, he will definitely be restrained by Shao Yifu and consider his ideas at any time, and Mo Xuan has absolutely no chance of putting up with such a thing, so he must be prepared with both hands in case of emergency.