"Teacher Cao, let's talk as we walk. ”

Tang He and Cao Chuncheng walked towards the elevator while talking about the situation of 3721.

"Mr. Cao, you also know that now that our navigation website is online, the next most important job is to accumulate users, only when the number of users of the website reaches a certain scale, the company can monetize the traffic......"

"I know that. Cao Chuncheng nodded, "You're planning to advertise on 3721." ”

Tang He nodded.

Online advertising in China originated in March 1997, when Lu Yong, manager of the interactive media department of Lingzhi Dayang, placed a banner advertisement on ChinaByte on behalf of IBM.

Almost at the same time, Intel also tested the waters of online advertising on ChinaByte for its new Pentium processor, which also came from Lu Yong.

The first Flash advertisement, also from Intel, is also the masterpiece of Lu Yong, designed as a dynamic advertisement of a salute flower, which will produce an explosive animation effect with a single click, as a metaphor for the powerful multimedia processing power of the Pentium processor. But at that time, many people were surfing the Internet at night, so in those days, in some communities where Internet users gathered, there was often a loud sound, so the advertisement was complained about after two days and taken down, but for Intel, the effect still worked.

In fact, before Yahoo, almost all Internet sites were worried about how to make money and how to make money through the Internet.

In 1995, Yahoo began selling advertising, and at the time it was estimated that the market was only $20 million, but by 1997, advertising alone had generated more than $70 million in revenue for Yahoo, and by 1998, that number had increased to more than $200 million.

It was Yahoo's advertising monetization model that made all Internet people shine in their eyes, letting everyone know for the first time how to make money on the Internet, and everyone turned their attention to advertising. All internet sites want to get a cut of the online advertising pie to maintain their operating costs.

Tang He is no exception.

Even if he has more profit models in mind, these models are not practical in the Internet development period.

"Generally speaking, there are only two ways for a newly built website to accumulate users. One is spontaneous communication through the user's word-of-mouth, and the other is to invest a lot of money in advertising on major Chinese websites and even offline media. But I have another way to save time and money!"

"Oh, let's hear it!" Cao Chuncheng was attracted by Tang He's words.

Tang He stood still, looked at Cao Chuncheng and said seriously: "Mr. Cao, I remember when you applied for the job, you said that you knew a little bit of hacking technology, is this true?"

"I know the theory, and I've made some gadgets. What's wrong?"

"Mr. Cao, I would like to ask you to help make a plugin. ”

"What kind of plugin?"

"A script code plug-in that can set and lock the 3721 navigation website into the home page of IE browser as long as it runs!"

Tang He finally said his intentions.

In this initial stage of the Internet, there are relatively few Chinese websites, and the word-of-mouth spread rate of a good website will be amazing. In this era when everyone is a novice, as long as your product is free, practical, concise, and fast to update, it will soon gather a large number of netizens.

His own 3721 appeared two years earlier than Hao123, as long as he doesn't die, it can be expected that 3721 will definitely get higher popularity and traffic than Hao123.

It's just that the process of spreading by word of mouth is still too slow!

I don't have that time to waste!

Moreover, Hao123 navigation website is Li Xingping alone toss, but he has invested such a high amount of manpower and material resources, the cost of the two cannot be compared at all, and it will drag himself down.

In addition to word-of-mouth communication, there is only money to advertise.

And this is obviously a trickle of water.

The past few years have been the time period of the Internet explosion, and thousands of new Internet users will enter the Internet every year, every month, and even every day.

You may face 100,000 netizens with a 100% conversion rate and attract 100,000 users after you advertise for a month.

However, it is very likely that there will be 200,000 new netizens coming to the Internet next month, so if you continue to advertise, you will need to pay for it, and if you don't play, you will undoubtedly lose these 200,000 netizens.

One month is like this, but what about the year?

Compared with word-of-mouth communication, advertising is a suicidal action.

That's right, although I made up my mind with Li Zhengbiao and said that I would spend a lot of money to promote the 3721 website, but I can't get rid of it for the sake of promoting the website!

Did you really think he was inflated?

Tang He knows how many catties and taels he has.

The 200,000 yuan on the financial account seems like a lot, but if you really spend money on promotion, it will soon be consumed, and who should he cry to at that time.

So Tang He set his sights on the rogue plug-in who was scolded by countless netizens in his previous life.

In previous lives, some web pages and software were installed directly on the user's computer using bundles or plug-ins from shareware and freeware.

For users who are accustomed to installing software using the "enter" method and the "yes" dialog box, it is very likely that it will be easily installed into the system.

So if you can write a rogue plugin, you can quickly promote the 3721 website.

At present, there are only Jiang Min and Ruixing antivirus software in China, and with the level of these two antivirus software, it should not be too difficult to make a plug-in to evade antivirus software.

The only thing that worries Tang He a little is-

Doing it yourself opens a Pandora's box?

Will he be spurned by netizens in the future?

However, thinking of the situation and status of the red-clothed sect leader in his previous life, Tang He still resolutely decided to do this vote!

In the face of survival, what is there to hesitate!

He's not some naïve white rabbit.

"Bundled browser plug-ins...... This shouldn't be too difficult, right?...... So, I went back and thought about it, I had never thought about it like this before!"

Cao Chuncheng thought seriously for a long time, and then looked at Tang He with a new expression.

God knows how Tang He came up with this idea!

has been in contact with Tang He for so long, and Cao Chuncheng really admires Tang He's whimsical ideas.

Tang He was dumbfounded.

Obviously, Cao Chuncheng didn't think that Tang He's idea was immoral, he only considered whether Tang He's idea could be realized from a technical point of view.

If Mr. Cao Chuncheng knew how much cause and effect the plug-in he made would cause in the future, what kind of expression would he have?

I really want to know!

Thinking of the future, Cao Chuncheng's whiteness encyclopedia is introduced like this-

"He is a professor of computer applications at the State University of Technology and the father of rogue plug-ins. ”

Tang He wanted to laugh.

Finally holding back his laughter, Tang He solemnly asked Cao Chuncheng again and asked him to complete the design of the plug-in as soon as possible, and then left the company happily.