Chapter 833 [Lessons from Kuaishou's Past]

Ranks, all primates must be divided.

From ancient tribes, to later dynasties, kingdoms, and even to modern society, the word hierarchy has never withdrawn from the long river of history.

For a "director", his rank, of course, is largely determined by the box office of the films he makes.

"Exquisite?"

In terms of box office, the people present, Wang Jing, Wu Yusen, To Qifeng, Liu Guanwei, and even Xu Ke, who joined Zongheng Pictures with his own studio, couldn't find a reason to "refute".

Xiangjiang is prevalent in materialism.

If some people don't understand materialism, then it is okay to change the word "pay attention to reality".

For these directors, it is a very realistic and natural idea to hope that their films will sell high at the box office.

Think about it, now, how prosperous the Xiangjiang film industry was in the 80s, every day, the whole Xiangjiang does not know how many large and small film companies are working.

Although, most of the movies are filmed, and they don't even have a chance to be released.

So, why is that???

Without him, profit, to put it bluntly, is money.

If a movie can be a big hit, it is definitely a "legitimate" profiteering, just take the movie "The True Color of Heroes" by Zongheng Pictures, and the shooting fund is less than 20 or 30 million Hong Kong dollars.

But what about the economic benefits it generates?

Its local box office in Hong Kong has broken the box office record of Hong Kong movies, and it has also become extremely popular in Taiwan, Singapore, Japan, and the whole of Southeast Asia, and even entered the European and American markets.

This, in the end, Zongheng Pictures has gained at least hundreds of millions of Hong Kong dollars.

Not to mention, it also comes with copyrights, memorabilia, merchandise, and video tapes, etc., which is also a steady source of money, and the economic benefits generated by a movie have come to this.

This is enough to be called windfall profits.

Others, no matter what kind of business they do, can realize profits in such a short period of time that are several times the capital, and there is no risk at all?

Seemingly, no.

Therefore, in this case, the inflow of hot money in Southeast Asia seems to be "taken for granted".

Of course, whether the filmed movie can be released or not, whether it will be released in theaters or not, they can't care so much for the time being, at least whether the box office will be a big hit, this is even more out of their consideration.

Everyone who wants to get rich believes in their luck and "strength".

So, in this case, the directors of Xiangjiang naturally take the box office of the movie very seriously, otherwise the box office will not be good at that time, and you will lose investors' money, who will still look for you to make a movie.

"Ahem. ”

"Boss, I don't know what you mean by exquisiteness?"

If it is said that among the people present, if you want to find the one who is most satisfied with the "director hierarchy" launched above, and the happiest, I am afraid it will belong to Wang Jing.

has been in the entire Zongheng Film Industry several times, and when it comes to the box office, Wang Jing has not been afraid of anyone.

Wang Jing's purpose in making movies has always been that everything is based on the box office, and investors cannot lose money, as for the rest, what is the type of movie, is it not into the stream, or, pee, or even vulgar。。。。。。

This is not within Wang Jing's consideration.

He only understands one thing: "A film director who can't make money, and even makes investors lose money, is definitely not a good director."

And Wang Jing, who adheres to this "concept", has also practiced this very well, whether it is at the beginning of Shaw Brothers Pictures or now Zongheng Pictures, Wang Jing's movies basically have no "connotation" at all.

Therefore, this should be judged by the box office, it is simply not too great, he is in favor of it with his hands held high and his feet up.

If you come, with the box office of his movies, wouldn't this "No. 1 director" in the film industry live up to his name, and he has also been "officially certified".

This kind of glorious attraction is something that Wang Jing cannot resist.

Therefore, after his "big boss" said the words "exquisite", as a "representative", Wang Jing was the first to ask "impatiently".

"Whether this movie sells well or not is the key. ”

"But as a first-class film company in Xiangjiang, our Zongheng Film Industry can never be completely based on the box office, or even only the box office, which is no different from the nouveau riche. ”

"What we want to do in Zongheng Pictures is the big family in the film company. ”

Nouveau riche, also known as nouveau riche in French, refers to a person who has achieved considerable wealth in a short period of time, and most of the time it is used to describe the level of culture and moral quality that has not kept up, distinguishing it from the nobility and the wealthy, and is a derogatory term.

The fifth and third chapters of "The Outer History of Confucianism": "It's also those nouveau riche families, if it's my family, how dare he be bold!"

The first episode of "The Appearance of Officialdom": "The big officials in the city, Hanlin and Shangshu, how many have we served, but I haven't seen him, a nouveau riche, mixed up in front of us!"

The first scene of Cao Yu's "Kyoto People": "The nouveau riche Du family next door forces us into debt every day. ”

From these allusions above, it is not difficult to see that people's general contempt for "nouveau riche", whether in ancient times or in modern times, it is a derogatory term that people look down upon.

For a film company, if it only takes into account the box office, then other people's impression of it will definitely not be good.

For example, Kuaishou.

As a magical software, Kuaishou has crossed from 100 million users to 500 million users in just two years, becoming a "popular application software".

However, the reviews it gives people are not so good.

Vulgar and unbearable has become many people's impression of this software, and those big, well-established brands and advertisers are also respectful of Kuaishou.

Although it has a large number of users, it is nothing more than that.

Why?

This is because of Kuaishou's "nouveau riche" temperament, on its platform, it is full of "vulgar" content, if only a part of it is fine, but most of it is also after.

Everyone's impression of "Kuaishou" is also fixed on "vulgar" and "nouveau riche".

Once this impression is determined, then it wants to change, it is really difficult, there is basically no big possibility, this is no different from those entertainment stars once they cheat, this label will follow him or her for a lifetime, no difference.

From Mo Xuan's point of view, of course he didn't want the Zongheng Film Industry he founded to be regarded as a "nouveau riche" and a "gathering place for, pee and fart", that was not what he wanted.

Money, of course, to earn.

It's not impossible to shoot, but that's it, it's definitely not enough.