For the promotion of the film.

Not only the plan given by Lin Mu and the others, but also the planning plan given by Chenyuan, and even the film distribution company, after learning the cost of the film, the distribution plan given was similar.

The core is three words: "rubbing the heat".

I'm not even worried about being sprayed at all.

In Zhang Yingxia's small studio, someone comes to spray, which can be regarded as advertising. It's like the elements on the second floor got a studio and made a movie, but they collided with the Hua X brothers, and the studio where people spent money to spray the elements on the second floor shot garbage, which was all a matter of fame.

In the film industry, films of the same type are released at the same time, and that is an enemy of enemies. This is something that most large companies don't deal with directly. Because it is sprayed, it costs money and effort. It is half the effort, and it is easy to divert the audience.

Those who can make films of the same type and release them together are all stunned companies that follow the trend.

But now two films of the same type are being released at the same time. The cost is one large and one small.

But because it is the work of the same original author, it will be compared.

That's why Mitianmeng needs to find a small company to take the lead. Lao Tzu just wants you to spray half of the hall, and it's not okay if you don't spray. If you want to open the black, then it can be regarded as advertising for others to increase your reputation. Even if there are many people who scold, but the attention is raised.

This benefit is nothing compared to being scolded.

Banbutang is not stupid, he doesn't pay attention to it at all, and he just doesn't accept it.

If you accept it, then you really lose your identity.

And at this time, the Mitian Alliance really made a move. The media, which is familiar with Mitianmeng, did not belittle "Blue Blind Tribulation" in the slightest. It's all one-sided, repetitive, and non-stop advocating for "Blue Blind Tribulation". The propaganda argument is also very clear, everything is saying that the goal of "Blue Blind Tribulation" is to surpass "Demon God Tribulation" at the box office.

The coverage is overwhelming.

That's a lot to say.

Generally, there are only two results: first, it is to intensify people's expectations. Oh, so this film is so good?

Second, it makes people form a kind of rebellious heart, blowing too much, right? If the cowhide is blown, see how I clean you up.

These two mentalities have both advantages and disadvantages for movies.

But basically, it does more harm than good.

The planning and publicity department here in Banbutang naturally understands that this is different from killing. The former is moderate, and the latter is to cause qualitative change.

So, let's put out the fire. Find someone to pretend to be a sunspot, just quarrel, and the more you stir up, the hotter it gets. Then find someone to pretend to be a rational and neutral melon-eating crowd, and guide and say: What's the use of you hyping it like this? When it's time to release it, won't you know?

Perfect!

Anyway, for more than a year, there has been news about "Blue Blind Robbery" almost every week. Now that the film is finished in the later stage, it will be released, and the publicity will be increased.

……

The so-called stratagem, to put it bluntly, is very simple. But when it comes to acting, I don't know how many twists and turns.

How to let those idle chess pieces, for the sake of interests, for the sake of feelings, and constantly flow in the direction of booking. That is a test of the mastermind's ability to calculate and predict.

On the side of Mitianmeng, what he wants is to rely on the original work to divert the audience of "Blue Blind Tribulation", and then let one of his own productions compete with the bloody "Blue Blind Tribulation" at the box office. directly stepped on the face of Banbutang once, and reported the revenge of being pressed on the ground by Zhang Chen's side, or Banbutang's side, when he was at Beishijing Airport last time. It was that time that Zheng Yuan's team had almost no room to fight back, and could only declare that they had nothing to do with Heavenly King Zhangchen.

Find a small company, lure with interests, make money, and make friends with big directors. Let them take the lead in a filmmaking. With the support of the Mitianmeng, the quality is guaranteed.

publicity, that's just to move closer to half of the "Blue Blind Robbery" publicity.

On February 1, "Blue Blindness" was released at the same time in China and dozens of countries in the pan-ocean cultural circle. The total box office on the first day exceeded 1.5 billion, and almost everyone exclaimed, another "Demon God Tribulation".

But the next day, the box office fell directly by more than 300 million.

saw the next day the box office began to jump off the cliff. Didn't wait for the Mitian Alliance to prepare for schadenfreude?

Banbutang directly hired a navy army, and forcibly belittled "Blue Blind Robbery" in various ways, but it made passers-by who didn't know the situation confused, Nima, what's the situation? It blew into the sky two days ago.

Why did it all turn black all at once?

After all, it's an investment of more than a billion yuan, is this film so bad?

But even with negative marketing,

The collapse of the box office of "Blue Blind Robbery" was only delayed for two days.

After that, more people threw themselves into the ranks of scolding the streets.

……

Banbutang, smashed 1.7 billion, invited Zhang Chen, and filmed "Blue Blind Robbery", and in a month and a half, the global box office was 3.2 billion. And the so-called global box office, that is, the domestic plus the pan-ocean region. Movie theater chains in other cultural circles, seeing this situation, basically ignore it, or take the opportunity to bargain and lower the box office share.

On the side of the Mitian League, there is a feeling that a punch is hitting the cotton.

Since the beginning of the previous year, the Mitian Alliance has been holding back its strength to embarrass Banbutang.

It is not only to avenge the revenge of "Blue Blind Tribulation" being cut off halfway, but also for the beginning, when Zheng Yuan was at the Beishijing Airport, he was almost dragged into the water by Zhang Chen, oh, it should be said that it is the planning department of Banbutang, and then almost became a free promoter of others.

However, everyone in the industry knows that the planning department of Banbutang is a group of wolves led by a tiger. Fierce, ruthless and wild. They do everything except not to plan to lose money.

Just look at their plan this time.

In the early stage, all kinds of propaganda did not stop. After all, a film project has been promoted since the start of filming, and it is bombarded indiscriminately before it is released, even if it is a movie of average quality, there are many people who have a box office of hundreds of millions and billions.

Although, this is all exclusive to big companies.

But this time, Banbutang really messed up.

The amazing results of "Demon God Tribulation" lie in the fact that no one has ever shown it so delicately before. It can be said that most of the reasons for the gods are new, new ideas, new stories, and new film technology. And the director told a good story.

But for more than a year. How many films that follow the trend have been released. The uneven quality has also greatly consumed the audience's enthusiasm for Xianxia movies.

But after all, "Blue Blind Tribulation" carries the signboard of the orthodox sequel to "Demon God Tribulation", and it is still a well-known name.

I can't help but be careless.

As a result, the cold knife was prepared, and he was trying to bleed the opponent. But I don't want to, and the people disintegrate directly.

All the careful preparations are self-inflicted and daring, there is wood?

The feeling of throwing the eyes to the blind man, there is wood?

Sister, if I knew that this was such a result, what did Fei Nashen do?

As for the killer feature prepared by the Mitian Alliance, a feature film "Snow Hunter" with an investment of more than 300 million. It was also released after the box office dive of "Blue Blind Robbery".

Zheng Yuan's box office appeal also appeared. A feature film, stunned in a month and a half, the domestic plus the pan-ocean cultural circle area, reached a box office of 3.4 billion.

Zheng Yuan's name once again resounded in the domestic and pan-ocean entertainment circles.

The stock price of Mitianmeng rose directly by 7.

…………

And in Zhang Yingxia's studio.

Uncle Yang summarized what he knew and the news he got in the newspaper one by one. Tell the people in the studio in detail.

And a series of marketing methods of the two companies made Lin Mu and the three of them stunned.

Meow a mi, it's all money!

Isn't it distressing to spend so much?

The youngest Nan Xiaobei sighed: "I thought I could raise my eyebrows......!

Yang Shuqi said: "What, you still want to slap Banbutang's face?"

Nan Xiaobei was startled, and immediately shook his head and said, "No!"

Uncle Yang was stunned: "Then you want to slap Heavenly King Zhang Chen's face?"

Nan Xiaobei didn't dare to squeak.

"How many times have I told you, if you don't have the ability to bankrupt people once, you must never tear your face with people! This is a taboo in planning! The entertainment industry pays more attention to interests when it comes to face. ”

Seeing this, Lin Mu hurriedly changed the topic: "Uncle Yang, didn't that half of the hall lose money this time?"

Uncle Yang said with a smile: "For a top company like Banbutang, if you don't lose money, you make money, and people rely on stocks to make money." Box office, that's small. What's more, this time I still pulled seventeen companies to invest together.

When Banbutang announced its investment in "Blue Blind Robbery", their company's stock price rose by 3, and after signing the starring role Zhang Chen, the stock price rose by 2. Although it is said that the investment is 1.7 billion, as long as the domestic box office exceeds 2 billion, it will basically not be able to accompany it, not to mention that this film is still released at the same time in dozens of countries and hundreds of theaters in the pan-ocean cultural circle. Now the capital is back. ”

Mo Yuanyuan asked: "Uncle Yang, what does this marketing method say? How can I hear you say that they also asked the water army to hack the movies produced by their own company?"

Uncle Yang laughed: "If you want to talk about this marketing, it was when the movie appeared, and it began to exist, but everyone used to be real, and the advertiser was an adaptation of the xx masterpiece, which can attract thousands of empty alleys." ”

Later, the adaptation of famous books became unpopular. There are people with all kinds of gimmicks, what is the first kiss scene, the hottest and off-the-beaten. This kind of film is full of gimmicks and can arouse the interest of fans, but such films will only sell gimmicks, and once the curiosity has passed, the audience feels fooled and will not buy it again. ”

"But these are more orthodox marketing. Twenty years ago, the scolding war between the two newspapers made people know that this negative marketing is powerful. Uncle Yang slowly took a sip of tea and said:

"At the beginning, both newspapers were just medium-sized newspaper companies, because of a star who sold two of them. In order to prove that they are the exclusive information, the two scolded for more than half a year. At the beginning, many people thought that these two newspapers scolded every day, and how much money could be filled, but by the end of the year, the circulation of the two newspapers had exceeded one million copies, and they entered the ranks of first-class newspaper companies at the same time. ”

"Since then, all kinds of newspapers and media have entered a period of unscrupulousness, how to go too far, and it is normal to secretly shoot celebrities. even takes pleasure in provoking celebrities, if the celebrities are angry and want to go to court. Yes, almost all of the newspaper industry peers are envious, this is to increase the circulation. Once, a small newspaper office sneaked into the celebrity's house and secretly took a photo of an actress changing her clothes, forcing the celebrity to commit suicide by turning on the gas. Then the actress's fans directly smashed the newspaper. This crooked spirit can be stopped. ”

Mo Yuanyuan dragged her chin with her hands: "Uncle Yang, is your story a little farther." ”

"I'm already very simplified," Uncle Yang waved his hand and said, "That's all for this negative marketing." ”

"Negative marketing, also known as bad review marketing, refers to the marketing model that uses complaining as a selling point and earns box office by scolding. ”

"When this marketing model first appeared in the film market, a film and television company, borrowing the name of a film master, made a film that I didn't know at all, and the movie suffered bad reviews from the audience one after another after its release, but they all achieved a beautiful counterattack in the scolding, and they all won a box office of more than 100 million. It was once regarded as a "miracle" in the history of marketing, and for this reason, some people called negative marketing bad movie marketing. ”

"Oh, I forgot to say it. That film and television company is called Banbutang. ”

Mo Yuanyuan on the side listened to Uncle Yang with relish, but Zhang Yingxia inexplicably thought of three names in his mind: "Fuchun Mountain Residence", "Fuji Detective" and "Little Times". Well, it's not an advertisement!

At this time, Gong Sha pushed the door in and said, "Good news, the box office statistics of our film for a month and a half have come out!"

"How much?" asked everyone in unison.

Gong Sha stretched out a hand: "More than 500 million!"

"So high?" Mo Yuanyuan and Yang Xuan were both surprised.

"It's all a group of viewers, and after watching "Blue Blind Robbery", they said that they were going to "The Rise of the Demon King" to wash their ears!"

Zhang Yingxia intervened, and breathed a sigh of relief in his heart. Damn, I finally didn't pay for it.

……

In the following time, Zhang Chen, who had not released an album for more than a year, restarted his album release as if he wanted to regain the aura of the king.

Within a month, in the Pan-Ocean Cultural Circle area, the sales of 30 million copies announced that the king of heaven is still the same, and the god of song is still the same.

As for "Blue Blind Tribulation" or something, it will not have any impact on Zhang Chen at all. ... Friends who read books, you can search for "blue book bar", and you can find this site as soon as possible.