Episode 37: Crisis PR under the scandal

In July 2002, Zheng Xiyi signed S.M, the focus of the heated discussion has just faded with the passage of time and the indifference of the parties, and on August 7, "Seoul Sports" hit the headline again "Princess Zheng Xiyi hugged the United States overnight, and the national goblins collectively fell?". The stars in the entertainment industry can't help but hate and jealous in their hearts: Zheng Xiyi, you have done so many things before you debut, and the big things have not stopped one after another, and you won't let us live. If Zheng Xiyi knew that many people were jealous of his exposure, he would probably only be able to shout that it would be snowing in June, this world is so strange, the more he wants people to pay attention to it, the more he doesn't want people to pay attention to it, and the more he doesn't want people to pay attention to it, yawning is in the headlines.

This super scandal, which can already be regarded as a scandal, obviously stimulated the Korean ANTI, Zheng Xiyi's ANTI rose from more than 300 to more than 1300 in one day, and the unofficial fan forum closed three in one go, and the number of people dropped from more than 8000 to more than 3000, and for a while, almost all the Korean Internet was Zheng Xiyi's black fans. This is still the case that Finky is waiting for the official statement of DSP and Lee Hyo-ri, if the scandal is confirmed, Jung Hee-yi will definitely become the first star in Korean history to exceed 50,000 before debuting ANTI.

A vacant practice room on the fourth floor of the S.M Xiaohuang Building has been turned into a temporary response headquarters, and Zheng Xiyi sits on his back in a chair holding the data chart collected by S.M's public relations staff, and his mouth is constantly slurking. Lin Xiyin raised his hand and gave him the back of his head in the midst of his busy schedule, "Hey, you, the culprit, if you have nothing to do, get out of my sight, don't make yourself like an irrelevant person in the way!"

Zheng Xiyi touched his head, feeling that it was useless and an eyesore to stay here, so he simply got up and walked out of the practice room. I haven't visited S.M twice, so I might as well take a look around and maybe see a lot of future popular IDols, such as ...... Ahem, he doesn't know who was already a trainee at S.M in 2002, so let's take a look at it first.

The fourth floor is the office of S.M's high-rise, and there is also the floor where the most important departments of the company such as the recording studio are located, and there are only three practice rooms, which are only for the use of the company's top stars, namely Shinhin, S.E.S, and BoA, BoA flew to Japan immediately after the second Korean album was released to prepare for next year's Japanese album, so the practice room is also idle, and it is the one that Jung Hee-yi came out of.

Zheng Xiyi looked left and right, the mythical practice room opposite was locked, it should be a run, although the practice room on the right hand side was very soundproof, but there was still a faint sound of music, Zheng Xiyi followed the sound and looked through the glass window on the door, there were two girls practicing dance inside. Zheng Xiyi glanced twice, and saw that the girls inside were sweating profusely, and the T-shirts were all stained on his body, and he felt embarrassed that he would be discovered if he looked at it again, so he turned his head and was about to leave, and when he turned around, a girl stood expressionlessly two meters away and stared at him.

"Uh...... Anihasse, I'm Zheng Xiyi, first time we met...... That one...... I just heard the voice, so I took a look......" Zheng Xiyi explained while saluting, but he felt that he should still stay in the temporary response headquarters honestly and let Lin Xiyin fight if he was fine, at least there would be no blood, and the look in the eyes of the girl in front of him really made him feel worried.

"Anihasse, Zheng Xiyi XI, I'm S.E.S. Sea Cui Shengxi. I know, I saw you look at it and turned around. I'm sorry if I can let me, but I still have to practice. After saying that, Cui Shengxi bypassed Zheng Xiyi and pushed the door in.

Zheng Xiyi was hung at the door and I don't know why, what is this Cui Shengxi What is the situation of this inexplicable hostility I seem to have seen her for the first time. Zheng Xiyi, who was confused, glanced back at the three girls who continued to practice in the door, and after thinking about it, he decided to go back to the temporary response headquarters to stay. Although Lin Xiyin beat him from time to time because he was angry that he had a scandal again, it was better than wandering around outside and something happened, since he came to South Korea, Zheng Xiyi felt that he had always encountered dog blood, and he had to suspect that this land was the attribute of dog blood?

At 4 p.m. on August 7, S.MCC rented the No. 1 conference hall of the Shilla Hotel to hold a press conference to explain the scandal between Jung Hee-yi and Lee Hyo-ri, which surprised the South Korean media. When a Korean agency encounters a scandal with its artists, as long as it is not conclusive, it is basically a denial, even if the evidence is conclusive, it will first issue a statement that is being confirmed to delay time, and the delay is to see the reaction of fans, if it is fiercely opposed, then resolutely deny it, if the reaction is not intense, and then consider whether other interests will be harmed. This time, S.MCC held a press conference within 12 hours of breaking the news and promised to explain the whole incident, which is not the way of the Korean brokerage company at all.

When the reporters walked into the conference hall, they immediately noticed the name tags placed on the opposite row of tables, the names of Zheng Hee-yi, Lee Hyo-ri, and Sung You-ri were all on it, and it was not unusual for the protagonist of the incident to attend the briefing, and it was unusual that the name of Li Haoyan, the president of the DSP company, also appeared on it, and the reporters all talked softly to each other after sitting down.

The press conference started on time at four o'clock, and the first to take the stage were Kim Young-min, the president representative of S.MCC, and Lee Ho-yeon, the president representative of DSPMEDIA, followed by Jung Hee-yi, Lee Hyo-ri and Sung Yoo-ri, and after all the seats were taken, Lin Hee-yin walked to the hosting area on the right.

"Before the press conference begins, I would like to ask, is the reporter from Seoul Sports here?" asked Lin Xiyin with an expressionless face.

Before a male reporter could stand up and open his mouth, Lin Xiyin continued: "From today onwards, both S.MCC and DSPMEDIA will refuse to accept any interviews and questions from Seoul Sports for an eternity, so, Mr. Reporter, please leave." ”

"Wow~" All the reporters in the conference hall turned their heads to look at the reporter of "Seoul Sports", the male reporter stood there with a blue face and didn't know what to do, the staff of S.MCC stepped forward and stretched out his hand politely, signaling him to follow him, and the male reporter saw that there were two security guards standing behind the staff, so he had to lower his head and follow the staff out.

"Now, the joint press conference between S.MCC and DSPMEDIA has officially begun, and this press conference will explain to you the scandal between Mr. Jung Hee-yi and Miss Lee Hyo-ri that broke the news in a newspaper this morning. Lin Xiyin paused, glanced at the reporters below, and saw that all the reporters were waiting for their laptops, so he continued......

"The above is the real situation of the whole scandal incident, simply put, Miss Lee Hee-ri was inadvertently drunk because she was thinking about her personal career development, and dialed Mr. Jung Hee-yi's mobile phone by mistake, and Mr. Jeong Hee-yi was already asleep when Mr. Jung Hee-yi arrived at the bar, so there was a situation where Mr. Jung Hee-yi returned to the apartment with Miss Lee Hyo-ri in his arms, and in order to prove this, we specially invited Mr. Choi Sung-dong, who received Miss Lee Hyo-ri at the BLUEJAZZ bar that day and helped Mr. Jung Hee-yi pick up Miss Lee Hyo-ri. Lin Xiyin pointed with his hand, and the reporters noticed that there was a young man sitting on the far left side of the front row, and when he saw Lin Xiyin pointing at himself, he immediately stood up and saluted the reporters in the audience, and then sat back in his seat.

"As for Miss Cheng Youli appearing at Mr. Zheng Xiyi's apartment at noon the next day, I believe everyone still remembers that Miss Li Xiaoli's shoes were broken, and we have photos to prove it. The reporters in the audience laughed knowingly, "It is obviously impossible for Mr. Zheng Xiyi to provide women's shoes, and it is unlikely that Miss Li Xiaoli will appear in front of the public wearing slippers, so Miss Cheng Youli came to the apartment to deliver shoes to Miss Li Xiaoli and take Miss Li Xiaoli back to the dormitory, I believe the reporters have understood." The reporters below nodded their heads and discussed softly with their colleagues.

"So now it's time for reporters to ask questions, if you have any details to ask, please raise your hand. As soon as Lin Xiyin finished speaking, the reporters below all raised their hands, and Lin Xiyin smiled and pointed to the reporters of the Central Daily.

"May I ask Zheng Xiyi XI, what is the current relationship between you and Lee Hyori XI and Cheng Youli XI?" the Central Daily reporter's question carried a small trap.

"I'll answer this question," Li Xiaoli spoke before Zheng Xiyi, and the reporter of the Central Daily happily agreed, "Before this scandal, my relationship with Zheng Xiyi XI could only be regarded as two meetings, not even relatives, and there were still some small misunderstandings in the only two meetings." But after this scandal, the two of us have become relatives, very close relatives. Li Xiaoli glanced at Zheng Xiyi with a smile, Zheng Xiyi also laughed, and the reporters below noticed the expressions of the two, and the camera in his hand immediately flashed. "Of course, the reason for such a big change is not as reported by a newspaper today, but after I woke up, Zheng Xiyi XI made a very important suggestion for my future personal career development, and I conveyed this suggestion to President Li NIM that afternoon, and President Li NIM also agreed with Zheng Xiyi's suggestion, so my personal career will develop according to Zheng Xiyi's suggestion. ”

DSPMEDIA'S PRESIDENT LEE HO-YEON ALSO NODDED, "I DIDN'T EXPECT JUNG HEE-YI XI TO HAVE SUCH A DEEP UNDERSTANDING OF KOREAN CULTURAL TRADITIONS AND THE KOREAN ENTERTAINMENT INDUSTRY, HYORI IMMEDIATELY RUSHED TO THE COMPANY TO TALK TO ME FOR FOUR HOURS AFTER COMING OUT OF JUNG HEE-YI'S HOUSE THAT AFTERNOON, AND THEN MADE A NUMBER OF PLANS WITH THE COMPANY'S PLANNERS OVERNIGHT." Before that, my future career plan for Xiaoli was actually the same as herself, a little confused, a little worried, and I couldn't wait to go out for a few drinks. But after knowing Jung Hee-yi's suggestion, I personally believe that in the near future, the Korean people will see a Lee Hyo-ri who is completely different from the Fin.K.L group, and will love Lee Hyo-ri even more. ”

Li Haoyan attended this briefing to say this sentence, so after finishing speaking, he sat there as a background board. But the reporters in the audience did not let him go, and what he said just now pointed to the end of Fin.K.L, everyone forgot about the scandal for a while, and raised their hands to ask whether Fin.K.L was going to be disbanded.

Li Xiaoli tapped the microphone lightly, and waited for everyone to be quiet before answering, "I'll answer this question." Fin.K.L will not be disbanded, but the four of us will focus on personal development for the time being, and we will continue to perform together under the name of Fin.K.L and release albums in due course. ”