Chapter 320: Upgrade

"I'm sorry to have waited for a long time to hold this congress to thank you and promote our relations and cooperation. Pen | fun | pavilion www. biquge。 info Here, I thank you for joining and strong support, the shopping street will have today's good results, our achievements are inseparable from you... ”

At the belated shopping street merchant congress, Su Yishui made a generous statement, first of all, he naturally praised the other party, made criticism and self-criticism, emphasized the importance of each business, and then explained in detail the dynamic information of the shopping street this year and shared it with everyone, and at the same time did not forget to advertise his website, and constantly revealed things about decorating high-quality products between the lines.

Zhao Lingling sat on the side with half-squinted eyes and watched, like a kind old man taking care of his children, and hurried to play a round with a slight deficiency, but there seemed to be no stage for her to play from beginning to end, and it seemed that her value could only be revealed when she was supplemented.

"Hehe, when did this Yishui have such a powerful eloquence ability, I can't see it, I really haven't wasted time in vain after cultivating for such a long time, well, time is meant to be wasted. ”

When she complained in her heart, Su Yishui had explained very clearly the relevant rules of the business congress on the conception of the shopping street and the form of dividends and profits, and repeatedly emphasized that a large number of merchants will continue to be welcomed to join the shopping street this year, and the rules will be changed, and the shopping street itself will gradually move closer to the direction of diversification from a single website only for beauty and cosmetics management, which is not suddenly decided by a fever, nor is it caused by the pressure brought about by the listing of makeup products, but after careful consideration for a long time。

"Miss Su, what do you mean by diversification?" Some people have long been impatient, as the manager of a big brand boutique, he always has the feeling of standing out from the crowd and the right to be the first to speak.

Let me answer that. Zhao Lingling stood up slowly, and her eyes, which had been squinting, also showed a radiant glow. With her comeback, it immediately attracted the attention of more than 300 brand representatives present.

"You don't have to look at me like that. It seems to adore me, although I do seem to have some value of worship now. Ha ha. Zhao Lingling told a cold joke that made people laugh, and then got to the point.

"We've been thinking about diversity for a long time. In particular, I am like a child of shopping streets, and after more than a year of operation, I have found that there is a more or less loophole in it, that is, the direction of the brand's product line marketing is not perfect, or I have no intention of operating in those aspects. But now it seems that this idea seems a little too naïve, because the reason why a treasure can obtain huge profits and business opportunities, and it has a huge small commodity dealers is inseparable, but the cost of endorsement advertising and other related expenses is also a big income, of course, people have a solid foundation, we can not have the same example, I believe that if once you receive a series of expenses such as advertising fees, franchise fees, product storage fees, store fees and annuities. Most of the merchants present will choose to leave us, and of course we can't do that. However, although it seems that it is a bit of a feeling for us to operate in the form of a treasure, there are many information harvested from the shopping street website forum, shopping baby exchange circle and official QQ group, many of them are very interested in other product series of related brands, and there have been many exchange groups to discuss related content, because the brand itself is a diversified product portfolio, and for the ladies who love beauty, it seems to be a little monotonous if they just pay attention to cosmetics and beauty products, for handbags Sets of beauty equipment, such as beauty devices, facial cleansing devices, etc., are also increasing in popularity. This aspect is especially strong after Lancôme's ultrasonic beauty cleanser launched for our Shelley Girl and their new Repair Essence series, and it has also been mentioned many times between members, nominal members and other buyers, when our customer service replied that there was no related product, it was a look of disappointment, if it was just a separate incident, it could only be regarded as a personal preference. Of course, in terms of diversification and the scope of goods operated by the shopping street itself, it is still necessary to focus on beauty cosmetics and peripheral equipment products, as well as brand items such as handbags, suits, and silk scarves. We still don't plan to introduce it first, we want to ensure that the original taste of the shopping street from beginning to end makes the variety of goods richer, and at the same time can not make the shopping street complicated because of the outflow of other brand-related goods, therefore, my suggestion is the same as Yishui's, if the goods of the brand representatives have other brand peripherals related to cosmetics and beauty products, beauty equipment and equipment, etc., you can consider joining the shopping street, so that we only need to add a beauty peripheral entry in the above column, are you interested in this aspectOr maybe it's already in business but it's not as good as it could be, so let's join the shopping street. “

"Chanel's perfume and handbag, count?"

"Of course the former is fine, but the latter seems a bit reluctant. “

"That's right... “

"Hey, President Zhao, our brand does have some equipment such as beauty instrument face slimming machine to operate, but the sales situation is not optimistic, I don't know if it can be released to the shopping street, but it is not a brand product, it is not a brand of goods, it is not a brand of goods, I don't know if you can recognize it?"

"I don't seem to have said that from beginning to end, if you compare it with Lancôme's latest ultrasonic beauty device, all other related beauty equipment has to find tofu to crash to death, no problem, as long as there is one, we can all store on the shelves, do other merchants have related products?"

After Zhao Lingling asked, not to mention, there are really a lot of fashionable businesses, nearly a quarter of the businesses present are operating in beauty and medical supplies, of course, like their own beauty cosmetics, most of them are operating in the bleak, the sales situation is not optimistic, the price of an infrared facial cleanser is about four hundred, which can make the skin slightly heated, promote the activation of the structure and tissue of the surface skin, and at the same time can promote cell renewal, reduce wrinkles and pores, etc., although the effect of publicity is good, but the price is there, and there are many consumers who come to buy do not recognizeAt most, it's just a little attention to the fashionable shape.

It's funny that those who need it can't buy it, and those who can buy it don't.

This kind of similar thing has happened too much, so whether it is Zhao Lingling or Su Yishui, the two of them poked this matter out after a brief exchange, coupled with the stimulation of the diversified purchasing goods on the cosmetics website, prompted this issue to be raised at the congress this time.

If the focus is mainly on beauty equipment and instruments, as for other aspects of beauty peripherals, such as beauty tool sets, oil blotting paper and the like, although these are also mentioned, but whether it is a merchant or as a website operator, the interest is not very large. The reason is very simple, the profit is really low compared to beauty cosmetics and beauty equipment, but if the quantity reaches a large number, it can also be used, and it doesn't matter if you add it, since the demand is not small and it is also a peripheral item, it is good to add it directly.

In this way, after discussions and dialogues with the representatives of the merchants, the first step of the diversified development of the shopping street was finally confirmed, that is, the business scope of beauty and cosmetics itself has been changed from uniqueness to one of the aspects, and the beauty equipment and beauty products peripherals will be maintained and upgraded in the shortest possible time as the other two upgrade levels. In the month when the sales of various brands are not very hot and there are few new products on the market, just adding a function upgrade can be maintained in only two to three days for the shopping street, even if there may be a loss, it will be very small, for which Zhao Lingling also greeted everyone, of course, this is just a greeting in advance, and the specific rules and related content will be released on the official website.

After discussing the website upgrade with everyone, after explaining the key content, the rest is some not salty and light, and the conference ended after a few words of greeting.

"I didn't expect it to go according to this development, but it was not a well-thought-out idea, but in the end everyone agreed with it. “

"Ha Yishui, I don't think it's you who has thought about it, right, there have been many people who have paid attention to this matter for a long time, and you have turned a blind eye, but your fault, don't use the recent events as an excuse for me, hasn't the customer service reflected it to you, or are you selectively ignoring it?"

"Yes, yes, it's my fault, now that our website has increased its traffic and net profit. It's time for you to steal the fun. “

"Hehe, actually, you're the one who is secretly having fun, right, and sometimes you have to have fun with them. “

"Why, isn't it your credit for the two plans to start selling beauty equipment and peripheral equipment on the shopping street?"

"That's not what it means, you're completely wrong, I mean to say that of the two, I deliberately value one and despise the other, in fact, the despised beauty peripheral items are the protagonists of this time. Don't look at small scissors, small pliers, oil-absorbing paper ear spoons and other small things, these are the key this time. “

"Well, I really don't see it. “

"Silly boy, compared to those beauty devices that often require hundreds of extra power and the like, can you guarantee that the items around the beauty will never be used for the rest of your life?" (To be continued.) )