It is not uncommon for online game manufacturers to cooperate with other manufacturers in different industries, and in the past, Warcraft in the Jiucun era had in-depth cooperation with Coca-Cola, and with the help of the latter's media advantages, bypassing the ban on games not being allowed on TV by relevant departments, so that the image of a female mage played by the game spokesperson appeared on TV stations all over the country.

Later, many online game companies cooperated with third-party FMCG manufacturers to launch scratch code props or lucky draws, usually with food and beverage fast-moving consumer goods manufacturers such as cola, tea, and instant noodles, after all, they overlap with the target users of online games to a large extent, and they can leverage each other to achieve the effect of one plus one is greater than two. However, nowadays, third-party manufacturers usually go to hug the little short legs of Penguin Niang, and all kinds of activities such as "unveiling the gold cover and sending deduction coins", "tearing the bottle label and drawing members" and other activities have almost become the usual three-board axe of the peak season promotion in the beverage industry, but the offline cooperation of online games is much less.

Bee Entertainment's scan-code treasure hunt mode to test the waters on "Journey to the West" does not limit the categories of partners, and the huge ambition to embrace everything is vaguely revealed behind it. Of course, now they have only contacted a few sponsors, and because there are too few internal beta users, the effect of this cooperation model on the sales of specific products cannot be seen for the time being, and the two sides of the cooperation are more wait-and-see experiments. Many of them are like their own brother companies to make soy sauce, so at present, the "side studio" specializing in this project has not made great efforts to attract sponsorship, and the focus of the work is more on monitoring the operation of the system and checking and filling in the gaps at any time.

Speaking of which, Bee's code scanning mode is actually not new, and it looks very much like the online game advertising placement that has been popular for a while. As early as a few years ago, with the rapid popularity of advertising placement as a marketing method in film and television series news reports, there were also discussions and attempts on advertising placement in the online game industry.

However, these attempts failed at the time. An obvious reason is that the mainstream online games at that time were fantasy themes such as myths, fairy tales, and fantasy, and were not very suitable for advertising placement.

And the intensity of implantation is also difficult to control, replacing the red and blue medicine bottles with Coca-Cola and Pepsi will greatly increase the advertising effect, but it will also significantly destroy the consistency of the game's world view, and reducing the intensity of advertising implantation into a small decoration and small easter eggs will be ignored by most players, and it will not achieve a good advertising effect.

After all, the game is not a film and television drama with a fixed plot picture,It is naturally inferior to film and television advertisements from a forced perspective in terms of display and publicity effects,Brainwashing advertisements such as sheep and sheep、Give gifts to give brain gold,TV viewers only have two choices: change the channel or endure it,And if the game company dares to do this, it is not negotiable to uninstall the game in minutes。 In addition, the number of players in a single game at that time was only tens of thousands, at most hundreds of thousands, and there were only a handful of online games with millions of players like World of Warcraft.

In addition, online game manufacturers soon found another good way to make money, that is, equipment enhancement and treasure chest opening, both of which have a strong sense of uncertainty and achievement, so that countless players indulge in it, and have generously donated money for "forever free" online games. Compared to advertising placement, no one cares about it, and it is better to think about what kind of cool and crazy name the new fashion launched next week should be.

However, savvy players soon discovered the internal logic of these "forever free" games: the combat effectiveness of the character is linked to the amount of consumption, and rich is the uncle, so they began to "escape" from RPGs and switch to short, flat and fast music and dance racing games. Although there are also "fake clothes that are more expensive than real clothes" and "fake (go-kart) cars that are more expensive than real cars" in these games, the overall consumption level is still much lower than RPG online games that need to constantly strengthen equipment.

Later, this casual trend also spread to shooting online games, and a variety of randomized "biochemical" gameplay was introduced, even if you don't have the money to buy good equipment, you can still play very fun. And the pinnacle of similar low-paid casual games,It should be Dota and one of its successors lol,The former itself is completely free,Although the latter also has paid content,But it's obviously much less.,You can collect all the heroes without spending money.,If you can't afford to buy skins, you can also use a variety of external boxes to meet me.?

So after entering 11 years, the Internet café computer has basically become the world of LOL, Fengshen Battlefield and other open rooms to fight online games, and the traditional RPG online game players who were very popular can only hide in the corner, and they are embarrassed to talk and shout loudly. There's no way who calls them the number of single-player players, as social animals, most people will inevitably have a cautious attitude after finding out that they have become a minority.

Speaking of the increase in single-player players, it is absolutely inseparable from Bee and Atletico Madrid, it is really with his strong advocacy and full support, the Bee Software Store was able to introduce and successfully renovate and improve a large number of famous games at home and abroad, and then with better and smoother graphics, stronger and more stable programs, and online verification system to attract single-player players to pay for genuine versions, which makes the single-player game market plagued by piracy seem to have signs of recovery.

In fact, under the continuous development of domestic online games, most players have a good foundation for their ability to pay, payment tools and download channels, and domestic stand-alone game manufacturers no longer have to worry about the high cost of printing DVDs and channel distribution. However, it is the domestic online game "Jewel in the Front", and it is difficult for the smaller domestic stand-alone machine in Tanzi Village to have better gameplay and picture performance than the online game, and it does not stick to the light of the little brother of the online game. Therefore, in the seemingly recovering stand-alone market, in addition to the bee's self-developed games, it is still only the "three swords" of the same source to support the scene.

And Bee's self-developed stand-alone game, it is difficult to define that it is domestic, after all, they have made a bunch of Sino-foreign cooperative stand-alone games such as "Classical Battlefield", and most of the main developers of these games are foreigners, and most of the mainland staff are just hands-on. This is the helplessness of the whole industry.,Good talents go to the online game company where the money is more and the benefits are good, and the annual party is returned to the sisters.,Those who are willing to stay in the stand-alone circle are either crazy devils who eat their old books.,Or it's a new rookie.,The former lacks creativity and the latter is inexperienced.,And the mastery of new technologies is a lot worse than foreigners.。

However, the Sino-foreign cooperation of Bee is undoubtedly a success, and "Classical Battlefield", a game made by an unknown team, has sold more than 1.2 million copies as of July, half of which has been achieved in the mainland. Although due to approval factors, the Chinese Simplified Chinese version removed the chapter "Battle for the Island Fortress of Japan, Germany, and Qingdao" and replaced it with the nondescript chapter "The Battle of Japan-Russia Tsushima", but the latter's novel naval battle gameplay and powerful graphics still convinced thousands of players. There are even many European and American players who have purchased the mainland version for this purpose, just to grab ahead of this year's annual expansion "The Waves of Jutland", to see what the naval combat system that the firepower laboratory claims to use a professional pool looks like, anyway, the game system comes with an English interface, although the dialogue text is not translated, but it has little impact, they don't care about what the Japanese and then the Russians say.

The rest of ABF fans have sent protest emails and even handwritten protest letters to Firepower Labs in Australia, protesting their continued behavior of skipping the annual orthodox expansion film. In the end, Firepower Lab had to release a separate "Battle of Tsushima" DLC for these overseas players to calm the situation. However, mainland players at this time showed quite generosity, did not feel indignant because the content originally used to compensate themselves became public content, but felt that they could play first, and forced foreigner players to play the game with English Chinese dialogue on the interface is a very happy and proud thing, the favorability of bee entertainment is brushing up, moved by many people naturally open the bee mall, find the remote control model column, buy a bunch of Asian special version of ship models and aircraft models.

Although the simplified digital version of the mainland is still only 50 yuan at a low price, the exclusive agent of the simplified Chinese version of Bee Interactive Entertainment has made a lot of money from mainland players, relying on various remote-controlled ship models that can be linked with the game. The Asian version and the European version of the American version of the model toys are actually the same factory and the same assembly line, the difference is that the Asian version has the elements of the ship and the machine, while the European version and the American version do not. To be precise, the European and American versions actually have warship demons and plane demons, but they just skipped. Because they chose the Transformers form that is more acceptable to local players, but with Hasbro Transformers Jewel in front, the design difficulty of these warship robots and aircraft robots has increased a lot.

Compared with the customized commemorative version of the aircraft carrier for Liu Shumeng, the "Classical Battlefield" matching toys are much simpler and rougher, and many details on these warships, aircraft, tanks, and car models during the First World War were cut by the design team in the name of "beautifying the details to adapt to the aesthetics of contemporary players". And the supporting ship model has also removed a number of systems, including the pseudo-holographic projection system and the electromagnetic runway, to reduce costs, players want to see their own ship mother, machine mother, car mother, can only through the mobile phone application.

The weapons on the aircraft and tanks are too small in size to be simulated with laser pointers, but the main guns on large warships have not been cut, and they can still use special pigment shells to fire an impressive line salvo.

Interestingly, due to the popularity of the "multi-turret cult" subculture on the Internet, the Agincourt is the best of all the ship models sold in the mainland. This warship, which was originally ordered by Brazil and later sold exclusively to Turkey, and was confiscated by the British during World War I and put into Jutland, is "hailed" as a multi-turret sacred relic, simply because it has an unprecedented and unprecedented seven twin-mounted main turrets. This seemingly powerful and domineering seven-turret design proved to be ineffective in actual combat, and since then, warships that have produced too many turrets in no country have quickly disappeared when the era of aircraft carriers and missiles arrived, leaving only various rapid-fire guns for air defense and close defense.

All seven turrets of this model are able to rotate and raise the muzzles like historical prototypes, and even the huge muzzle flame and strong recoil of the whole ship when firing a salvo have been cleverly restored by the designers with light water mist and underwater horizontal water nozzles.

Although the use of gasoline or medicine can get a better simulated muzzle flame effect, but for safety reasons, the design team finally abandoned this idea on the regular version, and only used this technology on the professional version with lower sales and only support customization, after all, the latter is for the purpose of serving various film and television teams, and has higher requirements for scene effects.

As a proof of the huge sales of the holy relics, there is such a boat on the cashier of the Hunan restaurant where Atletico Tang Jiayi dins, and the unique seven-gun turret makes this boat have excellent recognition and will not be mistaken at all.

Because they didn't see the boss, Atletico Madrid couldn't guess whether they were military fans, or whether they thought that this thing had a lot of firepower and could be used to set up a feng shui bureau, so they just laughed and joked a few words and stopped talking about it. When the two of them walked to the private room under the leadership of the waiter, they saw many well-known aircraft of World War I and World War II hanging on the walls on both sides of the aisle, all of which were bee products, and there were two bee smart menus on the dining table of the box, so I realized that the owner of this store was actually a loyal user of bees. For mobile phone users, please visit http://m.piaotian.net