At the end of 1997, at Intel's annual year-end inventory meeting, the marketing department was shocked to find that the growth rate of the Huaxia computer market had ranked first among all regions in the world when it was judging the global computer market share.

Think about the huge market size of Huaxia......

Intel quickly adjusted its internal policies and decided to accelerate the layout of the industrial chain in China.

As a result, Intel China was upgraded to a region.

In 1998, a quarter of Intel's global advertising and marketing investment was also directly allocated to Intel China.

As the Intel China marketing department, which is responsible for all the marketing and promotion of Intel's brand and products in China, the burden on it is undoubtedly very arduous.

So they came up with the "Million Ads" program.

For a large advertising player in the media market like Intel China, its every move has naturally attracted the attention of the Chinese advertising industry.

This time, Intel China invested heavily in advertising, and the entire Chinese advertising industry was shaken.

On the morning of January 20, 1998, Tang He came to Intel's China headquarters in Zhongguancun Rongke Information Building again with the edited advertising tape.

In the past few days, there have been many companies that have come to participate in the Intel China Million Advertising Bidding Conference. There are not only well-known domestic advertising companies full of confidence, but also small companies that hold whether a blind cat can meet a dead mouse to test the waters.

The Rongke Information Building is full of cars, and the seventh floor where Intel's China Marketing Department is located is full of people.

This time, Tang He didn't come alone.

Because the advertisement is in the name of Huayi Brothers Advertising Company, such a big case, Wang Zhongjun naturally has to go out in person.

When the CEO of the company comes, a small team will naturally follow.

In today's China, the competition within the advertising industry has become very fierce.

Although the market size of the Chinese advertising industry has been expanding, it is like sailing against the current, if you don't move forward, it means retreating, and if you are not careful, you will be eliminated and the ship will be destroyed.

That's why Wang Zhongjun put down his body with a shy face and chased Feng Xiaogang.

On the one hand, it is true that he is interested in the windfall profits of the film and television industry, and on the other hand, he may not have the idea of strengthening the company's ability to resist shocks by expanding the company's business.

This is the natural acumen of an elite businessman.

If Tang He can win Intel China's advertising this time, then Huayi Brotherhood will become famous in the Chinese advertising industry at once, and it will inevitably contract similar creative advertising business in the future.

Therefore, don't look at Tang He's advertising winning the bid, Wang Zhongjun can't make money, but then the hidden profit is what he really likes.

Therefore, Wang Zhongjun does not want any twists and turns at all.

In particular, Wang Zhongjun once listened to Tang He talk about being despised at Intel China at a dinner. He was worried that when bidding this time, Tang He would do something irrational under impulse.

Entering the seventh floor of the Rongke Information Building, Wang Zhongjun's subordinates registered information at the front desk and submitted various company information to facilitate Intel China to verify the information.

Then a group of people followed the front desk lady to the reception room.

There are still a few groups of people in the reception room, who should be waiting for an interview with Intel's China marketing department.

This group of people is a team, and there are three or four people in each team. So Tang He and Wang Zhongjun came in and immediately attracted a lot of hostile eyes.

The whispering sound goes straight to people's ears.

"There's another contender!"

"Hey, isn't this Wang Zhongjun of Huayi Brothers Advertising Company?"

"Is it really him?"

"Yes, I met him at a conference in the industry. ”

"It's over, counting Huayi Brothers, there are four or five of the top ten advertising companies in China, right?"

"yes!"

"To be discouraged, I came to try my luck. ”

“……”

"Hey, as far as I know, doesn't Huayi Brothers never accept this kind of creative advertising?"

"Yes, I haven't heard of any creative advertisements from Huayi Brothers!"

“……”

Tang He listened to the discussion with some amusement, and he turned his head to look at Wang Zhongjun beside him.

I saw that at this moment, Wang Zhongjun showed his true colors as a big man, he sat on the seat with a calm expression, and ignored the muttering crowd not far away.

Seeing Tang He looking at him, he smiled and said to Tang He: "Don't pay attention to them, they are all here to try their luck." ”

Saying that, Wang Zhongjun became serious:

As far as I know, several large domestic companies specializing in creative advertising are going to participate in this bidding, and one company has hired several outstanding creatives from abroad for this purpose......

Tang He nodded, but he didn't think so.

In his opinion, the creative advertising done by Chinese advertising people in this era cannot be called creative advertising at all, and even if there is a stroke of genius, it is very rare.

As for the introduction of foreigners to do creative advertising in China......

Excuse me, do they understand Chinese culture?

Besides, this advertisement of mine has stood the test of time!

In the previous life, so many Intel commercials were broadcast on the Huaxia media, and only a few advertisements could leave a deep impression on the world, and his own commercial film was one of the best.

To be honest, comparing the classics of the previous life with the scum of this era, Tang He himself feels that he is a little invincible.

Time passed slowly in the small talk between the two.

And they've always been a thorn in the side of the other teams in the hospitality room.

After that, several waves of people came.

Of course, there are several waves of people who leave disappointed after the interview, and it is obvious that the senior officials of Intel's China marketing department are not fools, and they will not leave people with any opportunity to fish in troubled waters.

In any case, every ad creative is the result of a lot of effort from the advertiser, and it is obviously not easy for one's results to be denied.

After more than half an hour, it was finally Tang He's turn to do so.

Tang He, Wang Zhongjun, and several of Wang Zhongjun's subordinates stood up and followed the front desk lady to the conference room.

Behind them, the chatter boiled again.

Cursed, sarcastic, indifferent, all sorts.

There are a lot of people in the conference room, and they should all be senior executives of Intel China.

Judging from the seats, the protagonists in charge of this million-dollar advertising tender are still a few foreigners.

You can see it at a glance.

Tang He saw Dong Liang, who had entertained him when he participated in the "Intel China Research Forum" before, sitting on the side, and Pete, the director of Intel's China marketing department who had ignored himself and embarrassed himself, was sitting in the middle.

See you again!

Tang He sneered in his heart.

Look at how much you ignore me this time!

……

……

As the head of Intel's China marketing department, the past few days of auditing have made Pete feel haggard.

He came up with the idea of a million advertisement, and in order for the idea to be accepted by the company, he worked hard and wrote more than a dozen pages of text to explain the benefits of this plan.

When the plan was accepted by the company and handed over to him to be responsible for its implementation, Pete's heart was extremely excited.

In his own opinion, the day of promotion and salary increase to the peak of life is coming soon.

But who would have thought about it......

The bluff is really good, and Intel China's influence and popularity have also opened up all at once.

The Million Advertising Program has indeed attracted countless Chinese advertising companies.

However, in the past few days, he has reviewed so many creatives, but he has not found a single advertising creative that can make him feel excited and approved.

Is it true that you can't find a satisfying idea?

Not really...... Just choose a passable advertising creative!

No, this advertising plan has already spread to the headquarters, if the final selected advertisements are unsightly, then don't you dig a hole for yourself?

Do you really want to be bad?

The scope of advertising bidding should not have been limited to Huaxia advertising companies in the first place!

Alas, the advertising creativity of Huaxia advertising people is too bad and too bland!

Pete's heart twisted and turned.

Don't say it's him at the moment, even Judy, the head of the finance department, who has always been known as a strong woman next to her, is tired and listless.

No, Pete cheer up! You're in charge of this project, how can you give up now!

Pete added a buff to himself in his heart.

Then he saw Tang He and the others who had just walked in.

"You...... You're not that ...... That ......"

Pete pointed at Tang He, who was walking in the front, with a look of surprise.

And just when Pete was a little incoherent and desperately recalled Tang He's name, Dong Liang, who was sitting on the very edge, stood up: "Tang He?!"

That's right, it's the little kid who makes the navigation site!

Pete clapped his hands.

Then his face sank.

How can any cat or dog come in!

Pete decided to wait until today's meeting was over to personally grasp the quality of the front desk staff.

"Tang He, what are you?"

Dong Liang was quite impressed by Tang He.

Tang was the youngest attendee at the Intel China Research Forum organized in early January, and he was also thrilled by the staggering traffic of 3721.

In fact, if you put aside the navigation attributes of the 3721 website and talk about traffic alone, 3721 is definitely one of the potential advertising targets of Intel China.

"Of course it's bidding. ”

Tang He had a good impression of Dong Liang and replied with a smile.

"You still advertise?" Dong Liang was surprised.

"Alright, you can get started, it's three minutes. Without waiting for Dong Liang to say anything more, Pete, who was sitting on the main seat, motioned to Tang He with an expressionless face and hurriedly began to elaborate.

Tang He pursed his lips.

He stopped Wang Zhongjun from speaking, and whispered in Wang Zhongjun's ear: "Brother Wang, the middle-aged man who knows me on the side is called Dong Liang, you give him the advertising disc, and I see that there is a projector in the conference room." ”

Wang Zhongjun stared at Tang He for a while, and seeing that his expression was as usual, he replied in a low voice: "It's important to do the right thing, don't be impulsive." ”

Seeing Tang He nodding, he asked for the advertising disc from his subordinates to find Dong Liang on the side.

Pete and a few other foreigners sitting opposite were a little inexplicable, and gradually became a little impatient.

At this time, Tang He said amazingly: "It seems that everyone is very tired, I will make a long story short, and it will not take up too much of everyone's time." ”

"On a country road in the Chinese countryside, a computer engineer told the audience about the historical changes of weather forecasting in front of the camera, from the British scientist Charleson during the First World War who mobilized 64,000 people to manually calculate the weather forecast, to the American scientist von Neumann in 1950 who used a 30-ton electronic computer to successfully carry out numerical weather prediction ...... for the first time."

Tang He did his best to start elaborating on his advertising ideas.

Sure enough, before he could speak for two minutes, Pete on the other side interrupted him.

"Well, you don't have to talk about it. We're sorry that your ad didn't go through ......"

"It doesn't seem to be three minutes yet!" Tang He looked at his watch and said pretending to be surprised.

"This ......"

Pete was stopped by Tang He.

"Then you hurry up. There are several advertising agencies waiting for interviews in the back, and we have limited time......"

Tang He interrupted him: "Since you don't want to hear it, then watch it!"

As he spoke, Tang He motioned to Wang Zhongjun, who was not far away, to play a commercial.