Chapter 448: The ranch is on fire
Although I was disgusted by the guy named Green Sanchez, the rest went a lot smoother, and there were no twists and turns.
Allen's publicity plan was a success, and he quickly reached out to several local Montana media outlets to announce that the ranch had slaughtered some of the finest beef and advertised a special beef auction about the ranch.
Like many advertisements, Bauhinia Ranch's advertisers promote the ecological environment of the ranch, the living environment of the cattle, pure natural breeding, highly automated breeding, and scientific fattening...... And so on, this series of things combined, and this is the creation of a top-notch ranch.
In the Bauhinia Ranch, there is a strange and beautiful half-moon lake like a fairy bath, a steep and magnificent mountain range, and a natural pasture that is almost half a man high...... The cattle in the pasture are almost like living in a fairyland, can the meat quality of the cattle grown in such an environment be bad?
In addition, the cattle of the ranch eat the best pasture, drink the purest lake water, and spend most of their time walking carefree in the pasture, occasionally listening to music and tasting beer from the ranch's own brewery......
Oh my God, these cows are simply better alive than people.
The most important thing is that these advertisements are not bragging. In order to show the real effect, Alan even organized a group of people to shoot a set of documentaries and various photos of a herd of cows.
In the film, the sky is blue, the water is clear, the grass is green, the Half Moon Lake, the Lover's Maple, the Dream Fairy Valley, the sky, the cows, the pasture ...... These landscapes and the herd almost merge into a harmonious whole, giving people only one feeling, and that is "comfort".
Originally, Allen's plan was to use these advertisements to promote the ranch for a long time, and he didn't want to be a hit.
Unexpectedly, as soon as the news was released, it received a lot of attention, and some people even took the initiative to call and ask, is it Bauhinia Ranch, is there the top beef, and what day is the auction.
There are even a variety of problems, such as:
"Hello, is this the Bauhinia Ranch? I want to ask, is the picture in your promotional video real? My God, your cattle are simply better than people, and you are so happy to be the cattle of your ranch......
I'm wondering, do you still hire cowboys on your ranch? Or some other job. After watching your promotional video, I found that I am not as alive as a cow now, and I face computers every day in addition to computers.
The air here is not very good, there are car exhaust fumes everywhere, the sky looks gray, and after watching your promotional video, I even thought we lived in two different worlds......
My God, I feel like I can't wait a minute right now, can you give me a chance to interview for a job?"
Oh, my God...... What do you want to do? I want to come to work in the ranch after watching a promotional video, if you want to do it like you, Bauhinia Ranch simply don't raise cattle, change to real estate development, and build a number of high-end lake-view villas, which will definitely be very popular.
It seems normal to come to work even if you want to, but even worse, a woman even called to ask if anyone at the ranch was single and needed a girlfriend...... Oh my God, what are these people trying to do?
Annoyingly, in the end, Alan even organized a customer service department, found a few female employees, and opened several special hotlines to deal with the increasing number of phone visitors.
Many people call, not only to ask about beef, but also to ask about the tourism of the ranch, such as whether the ranch still has guest rooms, does the snow disaster have any impact on the ranch, and will there be any attractions closed because of this?
Are the scenery in the promotional video real? For example, Half Moon Lake, is it really hot in winter, can you swim? Lover maple, is it really so beautiful, and even lovers who make a wish under Lover maple will be blessed by God and will live happily together forever? Dream fairy valley, is it really the fairy's back garden? Has anyone ever seen a fairy?
And so on, and even have a tendency to become more and more popular.
Jin Yang suddenly realized, it turns out, is Bauhinia Ranch already so famous? Or is it that people now like to call customer service calls very much? Just like he used to like to call 10086 to chat with his customer service sister?
Seeing this, Yan'er couldn't help but laugh: "You fool, where is the shrewdness that usually fights with me? What's all the fuss about? I think this is quite normal."
I didn't expect that Alan could have such an effect just by playing a few commercials and shooting a few promotional videos.
It may be that we see such beautiful scenery every day, and enjoy everything in this ranch blessed by God every day, so we are a little accustomed to it, so suddenly, I didn't expect that such a beautiful scenery would be so attractive to an ordinary person.
In the same way, there is the food of the ranch and the top beef, I think, we eat these things every day and take them for too common. But in fact, the best beef, the best food, has always been a priceless luxury......
Especially now, with the rapid development of science and technology, the comprehensive development of industrialization, the global environmental pollution problem is becoming more and more serious, even many countries and regions that pay great attention to environmental protection are inevitably affected by some - water and air, but they are all flowing.
Under such a premise, the top-quality ingredients, including the top-quality beef, are naturally becoming less and less. But rich people will become more and more with the development of society.
Think about it, how would you feel when you have money in such a situation, but you may not be able to buy what you want?"
"I rub, of course I can't bear it, uncle, I work hard to make money, in order to one day let myself and my family live a good life, eat the best food, wear the best clothes, and live in the best house.
But now you tell me that having money is not necessarily useful, and you can only buy some ordinary things, the most high-end things, and if you don't have channels, others won't take you to play - because there are more monks and less porridge.
Of course it doesn't work, if you can't buy it for one dollar, I'll pay ten dollars, and if it doesn't work, it's a hundred, a thousand, or ten thousand...... Prices are getting higher and higher, and there will always be someone willing to sell. Jin Yang said excitedly.
"That's right. Yan'er smiled and nodded, "That's the truth." Why are many things getting more and more expensive now? There are more rich people, but under objective factors, there are fewer and fewer things they need, and the prices are naturally more expensive.
Caviar, for example, is best made from the roe of sturgeon. But if you look at the fact that the Caspian Sea is getting more and more polluted, and there are fewer and fewer female sturgeons of the right age to produce caviar, can you say that its price is not expensive?
Maybe in a few years, caviar will be a thing of the past.
Our ranch can produce the best beef, which in the eyes of some people, we have the qualifications to become the top food supply source, so naturally there will be people interested, and it is really normal to be able to become popular. ”