"Reverse Three Kingdoms" is a large series, including original books, online dramas, online movies, mobile online games, and now theatrical movies and upcoming stand-alone games.

This is also the operation method that bees are accustomed to, after getting the adaptation rights, they first launch a low-cost online drama to test the reaction, then make online movies to accumulate popularity, and then use theatrical movies to harvest a round of box office, and finally change it into a game, and if you are lucky, you can continue to eat for a few years.

Wu Xin and Chen Hao have not watched the first two online movies, but this does not affect their appreciation of the movie in front of them.

After the first two parts of the farming and foreshadowing, the protagonist of the traverser finally pulled a modern line infantry, and then dominated the world and enclosed the Pacific Ocean. To put it simply, this is a generational crushing story where you have a tiger and a leopard to ride and I have a bayonet array, you have a Fang Tian halberd and I have a rifled gun, and the plot doesn't have much to watch, it's completely a repetition of all kinds of clichés in the network.

However, for moviegoers, it is the first time to see such a picture on the big screen. When it comes to impact and shock, the picture is naturally better than the text, and the special effects carefully created by Yikuai are even more magnificent and shocking, which can easily catch the audience's attention.

After the film opened, Chen Hao quickly forgot about his temporary girlfriend around him, and stared at the screen with his eyes, lest he miss any detail.

Wu Xin, who was beside him, was much calmer and had plenty of time to stuff popcorn into his mouth. When she saw several little fresh meat characters appear, she would concentrate on looking at the screen, and at the same time put her right hand on the volume button of her mobile phone, ready to take a screenshot at any time. Handsome boys, beautiful costumes, novel landscapes, and elegant manners are all must-take appearances for Wu photographers.

There is an anti-theft camera system in the cinema, and the mobile phone can't take a good picture at all, and taking pictures is actually achieved through cloud screenshots.

This is a cinema viewing benefit pioneered by Honey Chat Bib and Bee Pictures. The audience registers the scene information and screenshot specifications before the film starts, and can press the button to "capture" the film screen at any time after the movie starts, saving those scenes that are good-looking, funny, fun, touching and exciting. The client sends the time tag of the button to the server, and the cloud captures the picture or GIF and sends it back to the user's mobile phone.

The picture taken from the official original disk has a very high quality,Truly realized"Screenshot is wallpaper",Wallpapers with their own participation are obviously more amiable and cute than official pictures,So this feature was well received as soon as it was launched。

The audience saves the trouble of looking for film sources everywhere, and the film gets more publicity and exposure opportunities, which can be called a perfect marketing tool. Other producers and software vendors have also tried to follow suit, but due to the immaturity of time-tagging technology, the content of screenshots often drifts, and the effect is not as good as that of bees.

"Medium, medium, must be neutral!" While taking pictures, Wu Xin was still muttering such content repeatedly in his heart.

Taking a screenshot and then sending it to social networks is naturally rewarded, and the intention is naturally to encourage dissemination. Although the winning rate is relatively bad and the value of the prize is not high, it is better than nothing.

In fact, a sister recommended this movie to Wu Xin a long time ago, but she was not very interested in the title that was obviously a man's play, and there were other Chinese and foreign films on the market that squeezed time and pocket money, so "Anti-Three" was put behind the viewing sequence by her.

There is another reason that she is embarrassed to mention, the bee company has the habit of giving out free tickets and encouraging employees to watch their own movies, and she has been waiting for her turn. However, it turned out that there were some cups, and I didn't get a free ticket until a few days ago, but it was a literary film that she didn't like even more, and the ticket was still lying in her mobile phone.

In Chen Hao's undivided gaze and Wu Xin's occasional wandering, the film slowly came to an end.

Sweeping away the Three Kingdoms, cleansing the grasslands, and opening up the South Seas, the protagonist who went from one victory to the next finally decided to build a great system, which was solemn and solemn, and the alley was empty.

Seeing the end credits appear, Chen Hao calmed down and was a little shocked and excited, exhaled a long breath, and turned his head to look at Wu Xin next to him, "How is it?

The latter was looking down at the high-definition screenshots he received on his mobile phone, and replied casually: "It's not bad, it's worth the fare." ”

"Huh, that's it?"

"Also, my family is so handsome!"

Chen Hao quietly rolled his eyes, and wanted to spray, "Dear, it's not a good behavior for an old cow to eat tender grass!"

didn't hear the other party's heart, but Wu Xin saw the whites of his eyes rolled, and explained with a smile: "Don't mind if you're kidding! Actually, I'm regretting it, I knew that I would have to pay for a ticket in the end, so I came over to see it myself." ”

Everyone is a bee person, of course Chen Hao understood what she meant, and stretched out his finger and pointed to the screen, "Look there!"

"What do you mean?" Wu Xin followed and looked at the screen, only to see that the names and logos of investors and sponsors were scrolling on it.

"There are several producers of this movie, and there are a bunch of sponsors, but the actual investment is not high, the special effects are made by themselves, the film and television city has a large amount of subsidies, and the actors are all second- and third-tier new and old actors. ”

Wu Xin shook her mobile phone, "It's really like this, the movies that make money don't give tickets, and the tickets are movies that don't make money." ”

"No, it's not a very profitable movie, Bee Shadow is famous for making movies without losing money. ”

"Cut, it's not a private giveaway," the girl refuted the other party's statement, and then said with nostalgia: "Thinking about it now, I still miss that time, the company will give out free tickets every once in a while, and it doesn't cost money to watch a movie at all." ”

Seeing that the other party had packed up his belongings, Chen Hao stood up and walked out, and said at the same time: "But our boss and managers don't like this, and the free tickets are also money!"

People make mistakes, horses and hoofs, and Bee Pictures occasionally makes movies that do not perform well in the market, so at this time, it needs the help of various brother companies to continue their lives. In order to support the box office, other companies often directly charter the venue and release it to the midnight air, but Bees is much more honest, usually arranging employees or inviting users to watch, and then they have to come to a wave of viewing surveys to see what the problem is.

The latter is becoming less and less common as they become more and more precise in their grasp of market tastes. Movies like "Reverse Three Kingdoms" need to go through the triple test of online dramas and online movies before they can be on the big screen, and at this time, they have also accumulated enough potential audiences and a certain number of passers-by, and the market prospects are undoubtedly more secure.

The global box office of "Anti-Three" is less than 1.1 billion, and it can't even rank in the top ten of the year, but because of the low cost of production and publicity, Bee has already made money. Even the carefully selected investors have made a small profit, and there is one more capital to brag about in the future.

In the past few years since its establishment, although Bee Pictures has rarely touched the annual box office list or even the historical box office list, it has never overturned and lost money, which is also the focus of attention from all walks of life. There is no need to worry about project investment at all, you only need to reveal the news, and there will naturally be investors from all walks of life and even local film and television support funds rushing to send money.

The film industry is characterized by high risk and high returns, and the return on investment can reach several times or even higher, but if you miss it, it is not uncommon to lose your bottoms and the company go bankrupt. Especially in the film and television industry, there is still a "bad habit" of outsiders in the accounting pit, even if the movie makes a big profit at the box office, it can make a slight loss on the books, and investing in Bee Pictures, which makes steady profits, is more trustworthy.

Of course, bees are not saints, and when someone sends money to them, they are naturally welcomed, but it is impossible to do their best, so their movies can't be high at the box office. After all, if you want to get a higher box office, you have to stimulate fans to watch it a second time or change the tendency of passers-by, and it is inevitable to further increase publicity investment.

Walking out behind Chen Hao, Wu Xin suddenly felt a shock to his wrist. When she looked up, she received a message from Mi Chat, and after reading the content, the corners of her mouth couldn't help but hook up a chuckle, "Hehe." ”

"What's wrong?" Chen Hao heard the noise, turned around and opened his mouth to ask.

"It's nothing, I just received another free ticket for "Shadow Puppet: The Legend of the Weaver Girl", and it seems that this film is back in theaters. ”

"The Legend of the Weaver Girl?" Chen Hao thought for a while and asked, "Is that the shadow puppet movie that you went to Venice to exhibit?"

Thinking of what the other party just said, he said again: "In this way, I am a little interested, why don't I buy a ticket, and let's go see this crooked nut movie together!"

Wu Xin looked at his watch, "Let's go eat first, there are only two performances of the Weaver Girl today, eight o'clock in the morning and ten o'clock in the evening, there are really enough pits." ”

"It's normal, of course, prime time should be reserved for popular movies. ”

This film is adapted from the myth of the Cowherd and the Weaver Girl, the painting style imitates traditional shadow puppetry, and it is specially released on August 9, the Qixi Festival, and the producer is obviously ambitious.

However, the next result was somewhat unexpected, the movie suffered a lot of bad reviews in the Chinese world, and the old guards thought that the plot adaptation was too much, and the CG simulation of shadow puppets was not traditional enough, lost its original taste, and thought it was not worth watching. The younger generation felt that the shadow puppet painting style was strange, not only was they not very interested in the film, but they also gave it the nickname "Cowherd Whitewashing".

Looking at traditional mythology from a modern perspective, we find that most of the myths in which the Cowherd steals the clothes of the Weaver Girl and asks the other party to marry him include three crimes: forcibly taking other people's property, verbal coercion and detention, and forcibly having sex, and is a standard rapist.

Of course, this is only the most widely circulated version, and in some places there are versions of the two having a fate in the past life, a love in this life, and a marriage agreement by the emperor. According to experts and scholars, the variability of the story reflects the complexity and diversity of the lives of folk couples, and many plots are a reflection of real life.

The bee version of the Legend of the Weaver Girl has greatly modified the plot of stealing clothes and forcing marriage, so that the love between the two can develop naturally, but who expected it to cause everyone's unhappiness, it can only be said that the preconceived impression is too deep.

In fact, it is the norm for traditional myths to be constantly revised in the process of circulation, and bees suffer losses before they change too late.

In the Ming Dynasty Feng Menglong's "Warning to the World" collection "White Lady Yongzhen Leifeng Tower", Xu Xuan took the beautiful snake White Lady who was both righteous and evil as his wife, but suffered a lot because of the thief given by the latter, and finally had to ask the Fahai Zen Master of Jinshan Temple to catch the white snake, and then he built the Leifeng Pagoda brick by brick.

Later, Xu Xuan became Xu Xian, and the White Lady became more and more "immortal", but Fahai became an evil monk who married bad people. Up to now, if anyone comes up with a version that the White Lady is a demon and Fahai is a good person, the audience will definitely not be able to accept it.

Of course, there is another reason why this film is not popular, and that is its shadow puppet style. No matter how many praises the followers offer, after all, this is a backward skill that has been inherited for 2,000 years and has now become obsolete, and the distance between it and the public's aesthetics is really large.

Fortunately, Bee Pictures is not obsessed with using shadow puppets for shooting, but draws on the former's painting style structure and materials, and uses CG technology to reconstruct "virtual shadow puppets", thus effectively reducing the production cost.

And their work was not in vain, not only stirring up a shadow puppet craze at home, but also achieving good box office and evaluation abroad.

Foreigners don't know what the Cowherd and Weaver Girl are, they only regard this movie as a classical love story with a unique style, and the acceptance is much higher. The popularity of the film in Venice a few days ago also shows this, of course the Legend of the Weaver Girl did not go to the competition, Bee Ying just paid the money to apply for the screening, and took the opportunity to rub off on the popularity of the Venice Film Festival.

Facts have proved that their approach is quite successful, and this CG animation with a unique and quaint style is really sought after by media people from all over the world, and the comments have increased dramatically for a while. I have to say that foreigners still recognize the honor of "Representative List of Intangible Cultural Heritage of Humanity".

Seeing this situation, Bee Ying was naturally very excited in his heart, while continuing to increase the intensity of overseas publicity, on the other hand, the production of the second shadow puppet style cartoon was also put on the agenda, anyway, the technology is ready-made, and striking while the iron is hot is the last word.

Space Station Studios also saw an opportunity to re-release "Shadow Puppet: The Legend of the Weaver Girl", anyway, they have a special relationship with Bee Shadow, and the re-screening is not a matter of much effort.

Nowadays, mainstream theaters are digital projections, and distributors transmit encrypted copies of films to movie theaters, and then equip them with special digital keys to play movies only on designated devices at specified times. Bee's movies are now all released by themselves, and the space station cinema is its own person, and the key extension can be said to be a matter of one sentence.

The two companies have even jointly launched a secondary screening event called "Crowdfunding Return", as long as a certain number of like-minded people are gathered, they can make an appointment to watch the movies that have already been drawn together, of course, only those released by Bee.