Chapter Seventy-Three: Gratitude
"If you don't talk about work, I'm still a little busy, why don't you talk about it next time?" Xu Qing said, what else could Wang Yanxin say.
Wang Yanxin had a scorching temperament, but when she heard Xu Qing's words at this time, she sat back on the sofa with a small mouth. The expression on her face formed an obvious conflict with her style, but it was this feeling of conflict that brought Xu Qing a greater impact.
Xu Qing sat back in his place awkwardly, and quickly changed the topic: "Sister Yanxin, have you encountered any problems with the show?"
"What's your name Sister Yanxin? Are people that old?" Xu Qing trembled in his heart, but still nodded.
Wang Yanxin agreed to only talk about work, but who said that only talking about work has no room for maneuver.
"Actually, my show can't be said to be problematic. Before, I was still very happy with my show. At that time, the listening rate of 2.8 was already the second place on the radio.
But seeing that several of your programs have completed breakthroughs one by one, the listening rate of my program has not been affected much, but the ranking has fallen all the way to Su Feng's fifth.
I knew that even if I didn't have a problem with my show, I had to find a way to make a breakthrough. ”
Wang Yanxin did talk about work, but in that tone, there was a hint of coquettishness and a hint of sultry.
Wang Yanxin's previous shows were ambiguous, the stories were ambiguous, and her speech style also leaned in this direction.
If you really want to calculate it, she actually has a tendency to transform in the direction of hosting style before. It's just that this kind of sultry style has a wide audience on platforms like radio, but if you want to develop in the direction of TV, film and television in the future, you have to start with a new plan.
If the voice style of the TV host is too sultry, it is guaranteed to be criticized by those aunts and aunts every day for nothing.
It's not that there's anything wrong with this style, it's just a TV show, and aunts and aunts are the main force of the audience. A lot of times, you really need to cater to their preferences.
is obviously talking about work-related things, but Wang Yanxin can make these simple words and phrases enthusiastic and sultry.
The sentence often hesitates for a short moment where it should not be paused.
Every time this simple pause, with Wang Yanxin's vaguely gasping aftersound, Xu Qing couldn't help but feel like he was being teased on an itch.
Wang Yanxin paused, her eyes were like water, and she looked in the direction of Xu Qing with seriousness.
Xu Qing also paused before he reacted. Wang Yanxin really stopped talking this time.
Turning his gaze to the computer screen, Xu Qing concealed his momentary embarrassment. At the same time, my mind began to think quickly.
"Yeon-xin, of course I've heard your show. "Isn't it considered that I have heard of one episode? Xu Qing really didn't listen to it, but at the beginning, in order to understand the level of this world radio program. Xu Qing has indeed heard of several popular programs in the station.
"The topics are all very hot topics, and Yanxin's style is also very bold. Often a sentence goes straight to the point. In bold language, the core of the problem was analyzed. ”
Wang Yanxin nodded, this is indeed the style of her show. In the past, it was precisely by relying on the boldness of this language and the sultry feeling of her tone that her subject matter could only be regarded as an ordinary and excellent program, and it soared to the second place in the radio listening rate.
"Yanxin, you said in the issue of "Justifying the Name of Female Drivers": Su Feng's ratio of male to female drivers is 2:1, but in the proportion of traffic accidents, male drivers account for ninety percent. This is one of the more classic episodes of Wang Yanxin's program, because it involves female drivers, and the listening rate of this episode is quite good.
When Xu Qing listened to these peer programs, of course, he listened to the more classic ones.
"Aside from other circumstances, the data of the ratio of male to female drivers of 2:1 was confirmed by a friend of the Transportation Bureau at that time.
Today, 80 percent of radio viewers listen to programs on car radios. ”
Xu Qing didn't say anything more, but Wang Yanxin already understood what Xu Qing meant.
She is talking to Xu Qing with such a sultry style now, which was originally practiced in the show.
When she first debuted, she was not famous, and the audience of the show was too low. After changing such a tone, the listening rate immediately skyrocketed, so this style persisted.
But now, it has become a shackle to the listening rate of her program.
Such a sultry voice, the male driver really liked it. However, when female listeners hear it, they will inevitably feel some rejection.
Male drivers make up two-thirds, but when there are female passengers or children in the car, it is really not suitable to listen to this style of programming.
In this way, Wang Yanxin is not a third of the potential audience, but at least half of the potential audience. It's just that some male drivers support Wang Yanxin's show when there is no one else in the car. Wang Yan's new program has maintained such a high listening rate.
This is the flaw of Wang Yanxin's show. When I first listened to Wang Yanxin's show, Xu Qing had actually noticed it. It's just that there is nothing to do between the two, and it is impossible for Xu Qing to get on the pole and run to Wang Yanxin, point out the problem to her, and solve the problem.
Wang Yanxin was also silent for a while, and she was still joking before. But at this time, she had already talked about the hard injuries of her show, and Wang Yanxin couldn't help but get serious.
"So, what the hell should I do?"
Xu Qing turned his head and noticed that Wang Yanxin did look worried at this time. After a pause, Xu Qing let out a sigh:
"If you want to break through, you need to make changes. If you think like this, you can't be confined to the small circle of radio forever, right? For the sake of future prospects, sooner or later you will have to fade the flirtatious feeling in your voice.
And if you think about it, even if your flirtatious feeling fades to a level that is acceptable to most female listeners. Could it be that the listeners who used to like your show will definitely leave?"
Of course, it's not that simple, Wang Yanxin also pays attention to the maintenance of fans. In the past, those fans would not leave directly because of such a change.
"Besides, as long as the voice doesn't arouse the disgust of certain groups of people, who says that the stories you are telling now can't attract this part of the audience? Times are changing, who says that girls can't be dirty now?
Like your episode of "Justifying the Name of Female Drivers", just looking at the content, I think the attraction to female listeners should actually be very high. Most of the female listeners who listen to the radio are female drivers, and they are arranged like this every day, can they feel good?"