The smart machine has created an era because it has brought about a new industrial chain. Not only from the manufacturing industry, but even from the media is a challenge, a new broadcasting situation, a new way of shooting, are constantly challenging the traditional media producers. From news, to information, to short videos.

At this time, the mobile phone pays attention to the so-called powerful functions.

In the era of smart phones, the purchase of mobile phones is strange.

Sell rugged, sell appearance, sell camera function - but at this time, the camera function of mobile phones is not very powerful, people still trust the camera, the shooting quality of the camera. Even those that mainly sell mobile games - well, this kind of mobile phone, it should be said that it is just a communication card slot added to the game console - sells expensively.

Fengyi Heavy Industry's subordinate mobile phone manufacturing industry,The launch is the main mobile phone to listen to music this selling point,The music playback function of its mobile phone has always been claimed to be compared with vinyl photos - this is obviously a bit bragging,But Fengyi's mobile phone,In terms of music playback,It is indeed much stronger than other mobile phones in China。

As mentioned earlier, in the era before entering the smartphone, listening to music on mobile phones is just an auxiliary function of mobile phones. At this time, the main function of the mobile phone is to make calls, send text messages, and take communication as the main business.

Therefore, how to make the user of mobile phones, for an auxiliary function, choose a brand phone with a market price much higher than the average mobile phone, that is a test of advertising and marketing.

Even if the name of Fengyi Heavy Industry resounded all over the world, even if it was the reputation of Fengyi Manufacturing that was reassuring, but more often, when people choose a mobile phone, they look to choose one, well, cheap and best products. The second is that the price is a little higher, but it looks like it can be used for a long time, and it is durable and fall-resistant.

Mobile phone advertising, the most traditional and rude thing, is to invite celebrities, relying on celebrities to attract a wave of young people's desire to buy.

And for Fengyi's planning, these are also the least challenging, just throw money.

In this way, except for the fact that the staff planned by Feng Yi is useless, it is useless at all.

How many celebrities endorse mobile phone advertisements, the audience forgets them after watching them, and there are basically no ones that can be remembered.

However, a finished advertising film sent by the filming department today made the heads of Fengyi's planning and review department feel a sense of brightness.

Although it is also a traditional celebrity endorsement, it is still the hottest and savage girlfriend - Wang Lei.

Regarding Wang Lei's current positioning as a 'savage girlfriend', there was also a discussion among several groups of Fengyi's planning department, and the simple way was to shoot something like a print advertisement, let Wang Lei pose a few poses, and then say an advertising slogan.

Medium, that is, to form a story class. With Wang Lei's current situation, this is the best, but how to create a story that fits Wang Lei's image is divided into several types. The simplest thing is to take a clip from the movie "Sassy Girlfriend".

However, this was vetoed by Zhang Yingxia.

The story of the savage girlfriend has ended, so don't make any extraneous complications in other aspects.

Unexpectedly, when he came up with a new advertisement, Feng Yi planned to send Wang Lei over.

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What Fengyi's planning and review department wants to review today is such an advertisement. One is planned by the actor and director alone, and the remuneration of the three exceeds 80 million advertisements.

But a few clips combined into a four-minute story ad after watching it.

Several professional auditors in the audit department almost unanimously passed.

Next, Chang Ichihara quickly proposed to Zhang Yingxia to buy out the song for 80 million. In the future, this song will only appear in the mobile phone made by Feng Yi.

However, Zhang Yingxia lowered the price by himself, saying that it was 30 million, but in the future, every time he sold a mobile phone containing this song, he would give 12 yuan.

Look at this opening price, there are zero and whole, I almost didn't say it, these two pieces are for you to bargain, and the reserve price is ten yuan.

This is a kind of technique, Zhang Yingxia wants to say ten yuan, no matter what kind of company it is, it is desperate to cut a little money. This is the job of other negotiators, if you don't cut a point, how can you explain it to the company? If you cut a point, it is also an achievement, and it also means that you have worked.

On the contrary, it is Zhang Yingxia's side, who keeps grinding time for this matter, which is not cost-effective. Feng Yi plans here, as long as the price is higher than ten yuan, then sign the contract.

Now that Zhang Yingxia has done enough foreplay, the negotiators planned by Feng Yi naturally know what to do. The reserve price was shown here, the steps were found there, and after one or two so-called 'discussions', they all happily signed the contract.

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In early March, a mobile phone commercial aired in prime time on major television stations.

If Wang Lei's appearance has attracted the attention of young people. Then the simple humming of the song has attracted more people's attention.

After the one-minute music story that was edited out was played, it was an advertising slogan: Fengyi F9 music mobile phone, which was shocked to be listed on March 11.

Many people don't remember this time, but they remember this song that seems to have entered people's hearts.

As the advertisement aired, more and more people would hum softly along with the advertisement: "dara, dara, dara, daradarada." ”

Many people who are accustomed to seeking music on the Internet have begun to look for answers on the websites of Fengyi Heavy Industries and Fengyi Planning.

Feng Yi's answer to these people was also very fast: On March 11, everyone will be able to hear it.

Then many netizens were looking forward to it, and when the time came to the eleventh, they directly scolded: "XXX's Fengyi plan, there is no XX to give birth to a son in the future." "For the sake of a song, go buy a mobile phone, you will be my stupid fork!" "Feng Yi is getting worse and worse now, and she can only play bundle sales." ”

Not only is it scolded on the Internet, but other mobile phone manufacturers will naturally not let go of this opportunity to fall into the ground. It's okay to kill Fengyi Heavy Industry and its mobile phone manufacturing enterprises, although more often, they can't be killed, but mobile phones, the market is like this, if you sell less, then others can sell more.

The problem is that at the end of March, Fengyi Productions directly announced that the latest F9 has sold two million units. In the first week, one million units were sold.

This data has blinded the eyes of many peers. Twenty days, an average of 100,000 units a day. If this trend is still the same in April, then it can be announced that F9 will be the first mobile phone that is expected to sell more than 10 million this year.

Tens of millions of sales, this is a big threshold. Especially for a single phone.

Many mobile phones, the same one, are different for what ABCD improvement, but they just don't change the prefix, for this sales growth data.

Breaking one million is a hurdle, breaking ten million, that is a phenomenal event in the mobile phone sales industry.

Numerous companies have been researching for less than a day, and they already know where the root is—that song, that song called "I Had a Cold in That Corner." That song is directly installed in the internal player of FengyiF9,It belongs to the built-in music set by the factory。 Music that can be listened to on its own or used as a ringtone.

For a while, people who bought new mobile phones liked to answer the phone in crowded places.

After a clear and melodious humming of "daradaradaradarada", I looked at the eyes of those around me with envy or curiosity. Mei Zizi answered the phone. Of course, sometimes, it's not a good thing, just like when he happened to meet the wife and girlfriend of the owner of the mobile phone and called him home for dinner: "Mixed up, I haven't answered the phone for so long, do you still want to go home?"

Then the crowd of melon-eating people burst into laughter. The person who answered the phone fled.

As a song with only one syllable "dara".

is like Zhang Yingxia's Daolang in his previous life, spread all over the streets and alleys.

At that time, the drivers who drove Mercedes-Benz and the bosses who sat in Mercedes-Benz were almost all listening to Daolang's songs.

Now "I Suffered from a Cold in This Corner" is also like a virus, constantly spreading.

Generally speaking, if a song is oversung for a period of time, it will always cause a group of people to resent it, but this song does not have such a situation.

This is because this song is bundled with mobile phone sales, even if the mobile phone sales exceed 10 million, it is just equivalent to the '10 million' sales of records. But the records are still playing in physical stores. The constant singing and promotion with the singer will make people have the idea of "how can he be everywhere".

But now, the sales of mobile phones are only millions, and they are still in a rising period, to what extent, to be honest, Fengyi is planning, and they are all waiting and seeing.

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Countless companies are slapping their thighs – it's too late!

The producer of this song is Zhang Yingxia, and this news can't be hidden at all, and Feng Yi didn't think about hiding anything. Originally, I planned to borrow the names of Chen Qing and Zhang Yingxia to promote the advertisement.

But who didn't expect that the song produced by Zhang Yingxia, with such an advertisement, could cause such a big reaction.

I heard that Zhang Yingxia and Chen Qing signed a three-year planning and production contract with Feng Yi Planning.

Countless companies have sent letters of intent to the studio, but Zhang Yingxia doesn't have much time now.

He is now working with Chen Qing to refine the shooting of another advertisement.

Compared with the advertisement of mobile phones, this advertisement related to the image construction of Fengyi Heavy Industry is the most important.

"Which bank are you going to 'rob'?" asked Chen Qing, touching his chin.

"How is this?" said Zhang Yingxia, who took out an economic daily newspaper and pointed to a bank that appeared inside.

"Qingwang Commercial Development Bank, you really know how to choose!" Chen Qing was stunned for a moment, and smiled directly,

Qingwang Commercial Development Bank, one of the eight largest banks in China, is also the most well-known bank in the world.

The reason why I say this is because it is the first bank to participate in the film media industry, and it is also the bank that appears in movies the most times.