In the hotel room, Atletico Madrid stood with his back to the window, looking at the phone in his hand.

"Today's holiday, everyone will work harder! When the film is down, I will give you a big red envelope! Yes, everyone has a share, and satisfaction is guaranteed. No, no, this is what everyone deserves...... Well, so be it, there's a hang-up beforehand!"

As soon as the video call ended, a ball of tea fragrance wafted in front of him, along with the gentle question: "What kind of red envelopes are you sending?"

"Wandering crew," looking down at the floating and heavy tea leaves in the clear tea water, Atletico Madrid replied casually: "In the past two days, they have been busy with roadshows and activities, everyone has become trapeze, and it is very hard to run around the country, and then Lao Wang called me and asked me to cheer people up." ”

"Then as soon as Boss Ma was in a good mood, he promised a bunch of red envelopes to go out?"

"Hmm!" Atletico admitted frankly, "there is nothing that can't be solved by a big red envelope, one doesn't work, just two!"

"You can do it!" Tang Jiayi glared at him, "This hasn't recovered the cost yet, so I'm thinking about giving out big red envelopes." Tell me how much you're going to post?"

"It's hard to say this, it depends on the final box office, and it depends on everyone's contributions, and there is no accurate number for the time being," Atletico Madrid waved his hand, indicating that he was not brainless, "Earn more and make more, earn less and make less." ”

"What if I lose it?"

"If you lose it, you will send tens of thousands of gold coins per person. ”

"Snort!" Tang Jiayi suddenly burst into laughter, "You really dare to think about it! Give a bunch of filmmakers game coins! What is the use of people asking for it?"

"Why is it useless?" Atletico didn't think there was anything wrong, "It's normal to play some games during breaks, and you have to buy gold coins to play games, so don't you use it?"

Sighing softly, Tang Jiayi shook her head and said, "Forget it." If the film loses, it will be lost, and the money that should be given to people cannot be less. It's not like we don't have money, what kind of tricks are we playing? You're not ashamed, I still think it's eye-catching!"

Atletico turned his head and looked at his wife deeply, "Dear, why are you so unconfident?"

Without waiting for the other party to answer, he said to himself: "Don't worry! Now the situation is very good, and this film will definitely make money! The schedule we chose is particularly good, and there are no too strong opponents in the market at all." has already won more than 400 million box office, plus the three-day Dragon Boat Festival holiday, if you are lucky, the box office should be 1 billion. ”

"What if it's 1 billion? Didn't you say before that if you want to recoup your investment, you must have at least 2.2 billion box office?"

The most commendable thing about "The Wandering Earth" is the majestic scenes, which are all made by piling up hand-burned funds, so even if there is no high-paid star to join, the final production cost is still more than 700 million yuan. Producers usually only earn 33 to 40 percent of the final box office, and it can be difficult to recoup their costs at the box office.

Seeing that Atletico nodded helplessly, Tang Jiayi continued to work hard and continued to pour cold water on a guy she thought was overheated, "Besides, the market is not up to you alone, Wrestling Dad still has the power to spare, Pirates of the Caribbean 5 is also in full swing, and there are robot cats in Antarctica and a bunch of Children's Day movies waiting in line for release." With them here, I still want 600 million in three days, I'm afraid it's not easy!"

Relying on the good reputation accumulated in the early stage, "Wrestling, Dad!" from India is not declining, and it still achieved a box office of 30 million yuan on the fourth Saturday, but fortunately, this part of the income comes from the 2D screen, which has little impact on the film schedule of "Wandering".

But "Pirates of the Caribbean 5", which will be released this Friday, is different, as a magical comedy, the latter will be released in 2D/3D/iMax3D/CGS3D four formats at the same time, and it will obviously compete with "The Wandering Earth" for a higher-priced 3D screen, and the final result is that the more famous pirate film schedule is slightly higher, and the well-publicized wandering is more popular, and the two sides tied yesterday, the latter is slightly better because of the bias of the Star Cinema Line.

Audiences' spending is limited after all, and in any case, both films are in fact threatening the box office of "Wandering", which Atletico must admit.

Nodding in understanding, Atletico shook his head slightly, "It's a bit difficult, but there's still a chance to do it." My dear, have you forgotten that 'Wandering' will soon be recorded at the overseas box office. ”

"Eh!" Tang Jiayi's expression was stunned, and she quickly reacted, and asked rhetorically: "Aren't you mainly overseas to show up for word of mouth, why did you change your hexagram again?"

Bee Pictures has prepared a multi-Chinese version for "The Wandering Earth" early on, apparently wanting to take the global distribution route. Fortunately, the distribution agents they found were more powerful, and the Hong Kong and Taiwan regions were only released three days later than the mainland, and they are currently actively entering other Asian markets. As for the European and American markets, Bee Film has taken a real long-term screening strategy this time, and only selected 50 representative urban theaters for screening, in order to accumulate word of mouth, and there is no idea of large-scale painting for the time being.

It is worth mentioning that the composition of these theaters is very diverse, including Chinese community theaters that are the "favorite" of Chinese films, mainstream theaters located in white communities, and niche theaters located in Latin and black communities, which obviously have the meaning of further data collection.

"The plan hasn't changed," Atletico shook his head, "but the rights of some small countries have been sold ahead of schedule." ”

"Seeing that our overseas attendance and reputation are quite good, these local publishers came to the door and planned to bet in advance. After all, the further you go, the more expensive the copyright will be. ”

Tang Jiayi blinked, "Since you know this, why do you sell it now? If you put it for a while longer, wouldn't it be better to sell it at a higher price?"

"That's right, it's just a waste of this wonderful schedule. ”

Atletico explained: "I said that this schedule is good because there are no competitive disaster films and science fiction films in the market during this time, Wrestling Dad is an Indian inspirational film, Pirate 5 is a magic comedy, and the robot cat is a 2D Japanese comic, and they can only steal the schedule but cannot steal the core audience with different themes." Before the global release of Change 5, audiences interested in sci-fi genre films could only watch our films, thus helping us accumulate real word-of-mouth impressions. ”

Atletico waved his hand, "In this way, even if the box office in the early stage is not as expected, as long as the word-of-mouth evaluation is good enough, we can turn them into enough box office." ”

"That's true," Tang Jiayi nodded approvingly, "Bees are indeed experts in content promotion!"

Whether it is Bee's mobile game or Bee Video's online drama and online film network comprehensive, they all have strong "niche" and "long-tail" attributes, and if you want to give full play to their value, you need a sufficiently accurate and efficient content recommendation system. Therefore, Bee mobilized resources early to develop an intelligent recommendation system for user portraits, and constantly polished and iterated in daily use to make it more accurate and easy to use.

In contrast, the two giants of Google and Facebook focus on improving the efficiency of advertising recommendations, and the three domestic giants of TAB are busy competing for top dramas and popular mobile games, although they pay attention to the development and utilization of the "long tail", but they are not as fully invested as life as bees, and the technical gap is one or two years.

With the ultra-high installed base of its free tool applications, Bee also has a strong ability to promote overseas, and has a content distribution network that truly spans the Great Wall and covers the world.

Relying on the advantages of this network in the depth and breadth of communication, Bee has not only succeeded in making its own video business profitable, but also achieved the world's largest scale in the mobile game business. Even if there are unprofitable businesses such as chips and software, which lead to actual profit margins that are not as good as some competitors, the bees are still living a good life.

Of course, if the mobile game business is now sent to A-shares, Atletico's personal wealth can increase by at least a third or more. It's a pity that no matter how major brokerages and small and medium-sized shareholders preach, this guy is unmoved and always stays away from A-shares.

"Indeed," Atletico nodded a little proudly, "It's different now than ten or five years ago, when there were fewer screens and more movies, so everyone had to compete for the film scheduling rate, but now there are more movies and more screens, and it's the turn of the cinema to worry that the attendance rate is too low." Before, consumers were not too picky, and they could also use traffic stars to attract popularity, but this trick is not easy to use now, there are too many times to be pitted, and everyone has learned to be obedient, you can't just look at the poster list when choosing a movie, you have to look at the evaluation and comments, and the low score and bad reviews are directly rough, no matter how many stars you have, it is useless. ”

In this way, as long as it is a good movie that proves itself, there is no need to worry about no box office, the audience will enter the cinema because of the rating, and the theater manager will also take the initiative to add the film. And we have our own online media and cinema chain, which can better prove ourselves and speed up the process. ”

Tang Jiayi has watched these two movies, and she is willing to be a tap water, so she nodded when she heard this, "That's true." Word of mouth is becoming more and more important, and now I am relieved that 'wandering' should not become 'Great Wall'. ”

At the beginning of the year, Wanda Pictures fell the Great Wall and lost tens of millions of dollars, so much so that the leading actor Matt Damon was also ridiculed and ridiculed at the Oscars, saying that he should not ignore the American market and go to the other side of the Pacific to make a bad movie. And now, the entire film industry is staring at the "wandering", waiting to see the jokes of Atletico and Bee Pictures.

The domestic film market is becoming more and more prosperous, the number of screens surpasses that of the United States, and the total box office surpasses that of Japan. Among these companies, Wanda Pictures and Bee Pictures are the most hostile to the entire industry.

After all, Internet film companies such as Leying, Aying, Duying, and Goose Shadow only have users, IP and funds in their hands, and the production, distribution, and screening links need to rely on the traditional film industry. And Wanda Pictures is backed by the largest cinema chain in the country, and Bee Shadow and the country's largest special effects company are one, which itself has a strong internal ecology, if it is given to them, the rules of the game in the whole circle will have to be rewritten.

Then, they encountered the cold eyes and secret resistance of the whole circle, which is a matter of course, Princess Wanda Tian has been smeared for ten years, known as "the national football team that does not qualify, and Jingtian, who is not popular". Bee Pictures often runs into a wall when inviting directors and stars to join, and insincere "pig slaughter prices" are not uncommon.

After touching a lot, Bee Ying simply put aside his troubles and started anew, which led to the wonderful combination of "The Wandering Earth" "drama actor plus virtual actor and special effects director", fortunately, their performance was not bad, and the film made was quite popular in the market.

Hearing her mention the Great Wall, Atletico Madrid picked up the topic, "Don't say it, these two movies are indeed quite similar." The investors are all companies outside the circle, with an investment of more than 100 million US dollars, and they are all high-concept movies with their own IP. But if they mess up, it doesn't mean that we will fail, don't worry, we won't let some people get their wish. ”

The Great Wall and the Earth are familiar to audiences from all over the world, and filming a film with the title of it will give you an initial impression and save a lot of publicity and promotion costs. This is also the reason why Wanda Pictures and Bee Pictures chose to spend money on these two themes.

It's a pity that the national teacher and Wanying have messed up, although the Great Wall is very famous, but the existing image also restricts the imagination space. And the earth chosen by Bee Shadow is much better, science fiction films around the world often make fun of the earth, and global audiences have long been accustomed to it, and suddenly see "running away with the earth", and they will not feel particularly disobedient and unacceptable, and then as long as the plot is smooth and the special effects are eye-catching, everyone can watch it happily.

Picking up the teacup and taking a sip of tea, Atletico looked at his wife, "By the way, you come here now, are the children asleep?"

"Of course!" replied the latter, in the affirmative, "they have been playing crazy for the past few days, falling asleep as soon as they get into bed, and then they get up in the afternoon and continue to toss people." ”

"This is very good, it shows that they are in good health and spirits, and other parents can't envy them!"

"Also, children of this age are so curious and active, but it has made them feel like they are calm, and they are really tired enough these days. ”

"It's enough for one person to bring one, and how can you make a kindergarten teacher live? The main thing is that you love to make trouble for yourself, in fact, you don't have to keep an eye on it so closely, just let them play by themselves, so that people can be much easier. ”

"Dig a sand pit like you and let them build sand, or just take some toys and let them play around? You're having a good time, but the kids are being made like mud monkeys by you, and they're getting a little injured every once in a while." ”

Atletico raised his eyebrows, "You also said, it's just a small injury, and you can't even leave a scar, so it's okay to pay attention to wound disinfection." Today's children have vaccines, and the resistance is far from comparable to that of previous children, as long as you are careful not to fall into the water, you don't have to worry too much about the rest. ”

"Huh!" Tang Jiayi couldn't help laughing, and said while nodding: "I can see it, you support children's immunization, it turns out that this is the idea!"

Because most infectious diseases have been effectively controlled, the price of vaccines has become a burden, and more problematic vaccines have made people discolored, there are gradually voices at home and abroad that reflect on and question vaccines, firmly believe in autoimmunity, and advocate more and more people for parents to choose their own vaccines. In the face of this trend, Atletico Madrid is firmly on the side of immunization, and is happy to wave the flag for this.

Without refuting the other party's judgment, Atletico smiled and spread his hands, "It's simpler, it's easier, isn't it?"

(End of chapter)