Chapter 262: Red Envelope
"It's a pleasure to meet you again, and before I start the meeting, I would like to share a set of data with you. ”
On the eighth floor of the Crown Hotel, standing in the middle of the entertainment room, Long Fei, the legal representative of Panda, talked eloquently: "Since the launch of "Panda Kill", the number of hits on the whole network has exceeded 10 million, and the number of topic discussions has exceeded 23 million. ”
Long Fei is happy, of course he is happy, the results of "Panda Kill" are so good, so good that everyone can imagine.
Before it was launched, no one would have thought that an online variety show dominated by anchors could enter the top 20 of the variety show list, and the first issue of the whole network had more than 10 million hits, and the popularity could be compared with ordinary star variety shows.
is not only popular, "Panda Kill" has also created a classic case of variety show festival with small and big, which has been studied by many peers.
What is the production cost of an ordinary variety show with a star in charge? The minimum will not be less than eight figures, the requirements of the program group are a little higher, and if a first-line superstar is invited, the cost will soar towards nine figures, and it cannot be stopped.
What about Panda Kill?
The scene is small, there is no need to change the scene frequently, there is no outdoor content, there is no need to negotiate with the local department, there are no big names, the guests are all its anchors, the value is outrageously low, and in terms of guest remuneration, Panda basically has no expenditure.
It's not that the guests are all free to participate in the show, and the anchor will also have an income. It's just that the source of income is different from that of the stars, and the program team itself does not need to pay the guests, and the income of the guests is related to the results of the game.
According to the winners and losers, the "Panda Kill" program team set up easter egg links, such as the voyage in the second season, the unpacking in the third season, and the treasure hunt in the fourth season, all of which were paid to the guests by the program team through easter eggs.
As the boat advances one square, guests can get the hidden Buddha jumping over the wall at their current location, ranging in number from one to ten. The same goes for opening the box, the box contains the number of Buddha jumping over the wall, and the guest can buy it with the diamonds obtained in the game, and the number in the box is the number of the guest getting the Buddha jumping over the wall.
Each Buddha jumping over the wall represents a thousand yuan, and the lucky ones among the guests have the opportunity to get more than ten or twenty Buddha jumping over the wall in a game, and this part of the Buddha jumping over the wall is the value of the guests.
It is worth noting that the Buddha jumping over the wall obtained by the easter egg environment is not provided by the program team, but by the sponsor.
Even so, there are 40 Buddhas jumping over the wall in each issue, and there are only 9 issues including special articles, with a total of nearly 400 Buddhas jumping over the wall, and the cost of guests is only 400,000. Counting accommodation, plane tickets, etc., the total cost of a dozen guests does not exceed one million.
What about being a star?
Aside from the stars outside the eighteenth line, any star with a name and surname will not be worth less than one million.
Only one million will be given for participating in nine episodes of the program, and the star management team will let the program team leave mellowly, where to go cool.
The guests are not worth much, the scene environment is single, and there is no need for excellent props, and the total cost of the "Panda Kill" program group will not exceed two million.
used two million to produce a small variety show, and the panda platform showed its face once in the entire entertainment industry.
Achievements are one thing, as a big man in the live broadcast industry, Long Fei cares more about the impact of the show after it is broadcast. Panda is beginning to pass on to the outside world, and it also has the potential to become a popular anchor.
It's just that the network resources in the entertainment industry are insufficient, and the publicity methods are average, so it is impossible to promote its anchors to enter the entertainment industry. Since it is impossible to rely on outsiders, then rely on yourself and break into the entertainment industry with an excellent variety show, and "Panda Kill" is just the first step.
Thinking of this, Long Fei glanced at Lin Chen, who was smiling and listening, this handsome and unparalleled little guy in front of him was the core of all plans.
After all, he is a big guy, no matter how turbulent his heart is, everything is as usual on the surface, and he continued: "I know that "Panda Kill" can achieve today's results without the help of all teachers. In order to express my gratitude, on behalf of Panda Company, I would like to send a red envelope to all teachers. ”
While speaking, he personally walked in front of each guest and presented a special red envelope with both hands.
"Mr. JY, we have cooperated many times, and I hope to continue to cooperate in the future. ”
There is no doubt that Long Fei gave the first red envelope to JY.
JY was not polite, took the red envelope with both hands, and said politely: "As long as Mr. Long does not dislike it, he is on call." ”
Not only JY, but also the god of wine, the prisoner, and the young helper who received the red envelope next all said that they were on call, and Mr. Long was polite.
are all anchors under the panda platform, and in front of the big boss on the bright side, no matter how naughty the anchor is, he will be honest.
Long Fei has long been accustomed to the attitude of the anchors, he will not take the other party's words seriously, nor will he not take them seriously, and maintain the surface politeness, and this situation has continued until Lin Chen.
"Haha, Mr. Lingchen, you have brought a big surprise to all of us, and I am really lucky to have the opportunity to invite you to participate in the show. Long Fei said gently, with more sincerity in his smile.
Why is "Panda Kill" so popular? Putting all the credit on Lin Chen's head is definitely unfair to other guests. If Lin Chen accounts for half of the credit, it is estimated that no one can refute it.
From the early publicity to the popularity of the show after it was launched, he is indispensable at every stage, which can be seen from the hot search list.
"Panda Kill" once had two related topics on the hot search list, what are these two topics? They are the most handsome prophet and the battle of the gods, all related to Lin Chen.
The most handsome prophet is a hot search that the program team spent money to buy after the program team issued a publicity, but the battle of the gods was spontaneously watched by the audience after the show was broadcast. Countless viewers are discussing the third game of the first phase, discussing the routines that appear in the game, discussing several flips, and more people discussing Lin Chen's appearance, his performance, etc., with the efforts of nearly one million viewers, Lin Chen was sent to the hot search list for the second time.
The show has been on two hot searches, and the two hot searches are all related to a guest, even if ordinary people know the importance of this guest to the show, it is impossible for Long Fei not to know.
"Mr. Long is polite, it is also my honor to have the opportunity to participate in Panda Kill. Lin Chen replied modestly and took the red envelope handed by Long Fei.
Long Fei is a caring person, not to mention a big red envelope for the time being, it can be seen from the appearance of the red envelope.
The red envelope is not an ordinary red envelope, but a customized red envelope, the top of the surface is the logo of the program group, and there is a cartoon villain standing under the logo, Lin Chen's shadow can be seen on the outline, and there are five small words next to it'The most handsome prophet', and at the end of the sitting, a cute panda is leisurely holding the bamboo and feasting.
Rich and hearted, who doesn't like this red envelope?
After turning around, Long Fei still had a stack of red envelopes in his hand, and it could be seen that those red envelopes had their own owners.
Returning to the middle of the entertainment room, he said slightly apologetically: "The amount is not large, I hope the teachers don't mind, and I hope we can continue to work together to create a variety show miracle in the live broadcast industry." ”