In today's era, watching TV is still the best after-dinner pastime for people across the country, and the 8 p.m. program is called prime time. Pen, fun, and www.biquge.info

Whenever this happens, there will be a small war in many families to grab the remote control, some have to watch soap operas, martial arts dramas, and variety shows......

"Guoguo, I won't tell you, I'm going to watch TV, or the remote control will be snatched away, bye!"

Gu Heng, who had just finished a phone call with the girl at home, hung up the phone with a smile, walked to the sofa, changed to a comfortable position and lay down, turned on the TV, and tuned to Mango Satellite TV.

Mango Satellite TV, as one of the few local TV stations in the country that can be comparable to CCTV in the ratings, has a very wide audience for its 8 o'clock program in the evening, at this point, there are more than millions of people watching this program in the country, and it is expected that there will be a large number of people waiting to watch the replay tomorrow.

And this is another publicity channel that Gu Heng has spent a lot of money to roll out, TV programs, as the most influential mainstream media today, advertise on it, and make Renren a household name almost overnight.

Quick win!

This has always been the strategy he adheres to, the original love online game forum is like this, and then Alipay is like this, and then YY games are played out of the slogan of "regardless of cost, regardless of investment" to promote and promote, and now it has been replaced by Renren.com, which he regards as the foundation of the business, is naturally the same.

Now it is the second half of 2003, the big wave of the Internet has begun to set off a prelude, in the next two or three years, the listed Internet companies will gradually increase, after the Internet winter after 2000, the hot money in the capital market will once again pour into this industry, at that time, the domestic Internet companies will emerge in batches, relying on one by one ideas and ideas, with the capital market funds, staged a war to burn money to grab users.

Even Ali, Baidu, Tengxun, etc. have accumulated enough advantages in the early stage, and it can even be said that enterprises that have formed a monopoly in a certain field are no exception.

After squeezing Google out of the domestic market, Baidu, which provides search services, began to think about becoming its own users, especially after acquiring Hao123, the largest navigation page in China, and making enough money through listing, this idea became stronger and stronger.

After Ali took the lead in the e-commerce field, Ali also wanted to play other aspects, and won Yahoo China to seek its related technology and resources, vigorously develop Ali Wangwang, and think to leverage Tengxun's huge user base.

Teng Xun is not reconciled, when the gold mine is found in the field of games, while busy letting users krypton gold, he also wants to go around to Ali's back to give it a knife and play e-commerce.

Comrade Zhou Hongyi, who has the title of the father of hooligans, also embarked on the road of entrepreneurship after running away from Yahoo, and began to lay out a series of products such as input methods, anti-virus tools, and browsers.

You often put me on the stage, and in the Internet circle in the next few years, there is bound to be a big chaos.

Even if Gu Heng is confident in Renren's social concept, he will not be arrogant enough to ignore everything. He must save enough advantages in advance when this wave has just started, so that he can calmly deal with various changes in the future.

Therefore, this is not the time to worry about money, and quick victory is the tone he set.

Develop enough users at the fastest speed, so that there is a place to attack and retreat. The display of potential can win the favor of the capital market, so that he has sufficient funds to gradually implement his many plans.

Today's input is for better output in the future, which he clearly distinguishes.

Therefore, there was this TV station propaganda that cost tens of millions of dollars.

If the publicity based on platforms such as YY Games and Qiqi Chinese Network is only aimed at some Internet groups, then showing a face on Mango Satellite TV can achieve the effect of becoming a household name.

At 8 o'clock in the evening, Mango Satellite TV started broadcasting on time every day, which is a variety show focusing on young people......

The first thing that appeared in front of the audience was a nostalgic song.

On the banyan tree by the pond, I know that summer is crying.

On the swing by the playground, only butterflies are perched on it.

The teacher's chalk on the blackboard is still desperately chirping and writing.

Waiting for the end of class, waiting for the end of school, waiting for the childhood of the game......

In the familiar melody, many young viewers in their twenties and thirties in front of the TV have a momentary trance, their age group has not been completely smoothed out by the years, and there are many feelings, a song "Childhood", instantly pulled them back to the once carefree and beautiful childhood.

Subsequently, Wang Han and several other older hosts appeared on the stage, all dressed in uniform and wearing Western-style school uniforms.

This dress made it clear to many viewers that the theme of this issue is estimated to be related to "Childhood". And when the guests also appeared in similar costumes, this conjecture was further confirmed.

The guests in this issue are all signed artists of Gu Heng's film and television company, and the theme of their trip is to promote a movie that is about to start filming and focuses on youth themes, and they also brought a short promotional MV.

The MV is not long, only a few minutes, and in the theme of the story, the words Renren have become high-frequency words.

The main content of the MV is nothing more than the friends who used to be children, as they get older, they go to the ends of the earth for their future. Until one day, after the unsatisfactory actor finished a busy day's work, he happened to hear the song "You at the Same Table", and his thoughts began to fly.

He remembered her who used to be at the same table, remembered those former friends, and remembered the worry-free years he had in the past!

Then, by chance, he found those childhood friends through a website called Renren.com, and everyone reconnected and agreed with each other to hold a class reunion ten years later......

The plot is very cliché, but the nostalgic tunes such as "Childhood" and "You at the Same Table" interspersed with it have captured the feelings of young audiences very well, and also made a few words from Renren Network quietly imprinted in the hearts of many audiences.

In the subsequent content, through intentional guidance, Wang Han, the host, as well as Zuo Xiaoqing and other guests, will occasionally mention Renren, and say that they also have registered accounts on the website, and they are really so godlike that they can find some friends who have lost contact......

Seeing this, Gu Heng got up and walked out of the window, looked at the starry sky at night, and exhaled softly.

It cost tens of millions of dollars to let the company's artists brush their faces again on a program with enough audience, and it also allowed Renren to play a disguised advertising placement effect, with dozens of minutes in the whole process, and there are also star "endorsements", this wave should not be a loss.