Based on Internet companies, Gu Heng has several definitions for strengthening itself. Pen "Fun" Pavilion www.biquge.info

First, plenty of money!

This is the root of everything, money is not omnipotent, and no money is absolutely impossible. Even the cultivators of the Daomen pay attention to the law of a wealthy couple, and put wealth in the first place, which shows its importance.

It takes money to pay salaries to employees, it takes money to support the hardware facilities that need to be expanded on a large platform, and money is needed for promotion and publicity.

Second, product optimization!

Third, technological innovation and upgrading!

Fourth, high-quality user experience!

With this, we can attract more user groups, talk about development and growth, and achieve a more tacky but desirable goal while realizing our own values and ideas: making money!

Looking at the current status quo of Renren, there is no financing, and the development profit model has not yet reached the mature stage, so the funds are naturally not sufficient, and it is still a money-losing goods at present.

Product optimization, software and hardware upgrades, etc., all need time to slowly improve, and significant results can not be seen in a short period of time.

In this way, he can't work hard in these aspects, and all Gu Heng can think of is to work the content.

Internet products are actually the same as artists, before they become household names, they need to maintain a certain degree of exposure at all times, and only when they are topical can they leave traces in the hearts of netizens, so that passers-by can turn fans and expand their influence.

Nowadays, the Internet is gradually rising, and Renren, as a newly rising star product, must ensure sufficient exposure and provide enough topicality to ensure a rapidly growing number of users if it wants to maintain a good momentum of development.

Where does the topic come from?

Gu Heng didn't think about it slowly, but directly gave an order, and after receiving this order, the content department of Renren held a meeting every day to discuss how to create novel topics.

After a few days, several ideas were submitted, and some proposed to hold a beauty pageant on the platform, encouraging users to upload personal photos and then call on friends to like and share.

In the end, the platform will score and select those beauties who have more likes, and finally select about 100 members of the beauty group to be pushed across the network, and the users of the whole platform will decide a final top ten.

The idea looks good, but when you think about it, it lacks a bit of meaning.

Purely for the sake of beauty pageants, it is a little vulgar, and it doesn't make much sense, and it is estimated that it is difficult to mobilize the enthusiasm of users.

To put it bluntly, those who are not confident in their appearance will most likely not come to participate in this. And those who are confident and open-minded will have concerns, worry about being compared, worry about being maliciously attacked by some people, and the most important thing is that even if they decide one, two, three, what's the point?

The website gives them bonuses? Then it is estimated that they will be squirted out immediately, and I don't know how many poor households in need of help in China, what kind of beauty contest do you have on a platform, and you will also give bonuses, which is simply too socially responsible, and you don't know how to donate this money to disaster areas and poor areas?

Don't give bonuses, just give honorary titles, who is rare about this?

Well, the beauty pageant was not very easy to execute, so it was put on hold for the time being, and the content department also provided other ideas, such as a creative contest.

Users are encouraged to create and select some beautiful articles or short stories through a brushing mechanism similar to that of beauty contests.

Beauty pageants are not good at awarding awards, this is completely okay, and the idea is relatively lofty, this is to encourage creativity, how meaningful is it?

At that time, the short stories that came out of the finals will be sorted out and published, and part of the proceeds from the sales will be donated and part of the money will be returned to the winning contestants, which not only encourages literary creation, but also helps the disaster area to donate, and reaps fame and fortune.

It's just that the literary and artistic young people who like to create are a minority after all, and those who are really literary will definitely choose formal publishing channels to publish their novels and articles, I'm afraid they won't get to this non-professional platform to test the waters.

Even if you are embarrassed, in the end, you only sold dozens of hundreds of copies, and the manuscript fee of a few yuan and ten yuan, are you embarrassed to send it to those literary and artistic young people who come to participate in the competition with great enthusiasm?

Seemingly good ideas were proposed, and then rejected one by one.

Hearing the end, Gu Heng could only smile helplessly, this wanted to be high-profile and make some movements, it didn't seem to be an easy task.

As a reborn, Gu Heng is a little unwilling, he can lose in talent, he can lose in financial resources, he can lose in technology, but what he is unwilling to fail is in the idea.

Not to mention, after some pondering, he really thought of a brain hole.

What inspired him was the casting of "The Legend of Sword and Fairy", which had already started the filming plan, .......

The male protagonist in the play, Li Xiaoyao, was originally a shopkeeper, with a clever and slippery personality...... , none of the above is the point, the point is that it must be in line with beauty, no, it is both handsome and acting, not only to stick to the image and personality of the character, but also to have the potential to become an idol.

And the heroine Zhao Ling'er, as a descendant of Nuwa, kindness, beauty and other beautiful qualities that the world should have can be shown in her, this is not the point, the point is to pay equal attention to beauty and acting skills, to fit the image and personality of the characters in the play, and to have the potential to become a popular idol.

Don't ask who set the casting rules, as the largest shareholder of the company and the initiator of the show, Gu Heng put forward these small requirements very willfully.

Although the company's original intention is to focus on cultivating its signed artists, it seems that the signed ones are not very in line with the casting mechanism proposed by Gu Heng at the beginning.

After all, the hero and heroine are the most important characters in a TV series, to put it seriously, whether the male and female protagonists are brilliant or not is directly related to the life and death of a drama, which involves tens of millions of investment scales, and it is impossible to make a rash decision in order to cultivate the company's artists.

willful as Feng Jiawei, when faced with the canary's soft request on the bed, he also bluntly refused, and said very clearly: "It's no problem if you want to play a role, but first of all, you don't have to think about the important roles of the first woman and the second woman, I can't call the shots." ”

It's not that he can't be the master, but he doesn't dare and doesn't want to be the master.

Now that the film and television company has just started, if he rashly forced his own woman into it to participate in an important role, even if Gu Heng finally agreed, but the foreseeable result was definitely a superficial promise, and he had silently labeled him as "insufficient and conspiracy" in his heart, he didn't want to lose a big deal because of a small thing.

Getting back to business, for the casting of the male and female protagonists of "The Legend of Sword and Fairy", the producer set up by the company and a well-known director surnamed Wu jointly invited to issue a notice to the outside world, preparing to expand the casting scope.

As soon as the news spread, there were many star artists who came to interview, this investment scale is not small, and the Xianxia drama with the help of a famous director can still attract some people, although the producer company is not very famous, but don't forget, this is the casting of the male and female number one, which is undoubtedly a pretty good opportunity for many star artists who are still in the tepid stage.

And logically, in this most important interview session for the male and female protagonists, as the big boss of the company, he also put forward excellent requirements for the protagonist template of "Fairy Sword", and Gu Heng was also invited to be one of the examiners and participated in the interview session.

Gu Heng is a layman, he is really a little embarrassed to ask him to make some requirements for the character image and say a few words, and ask him to give a question and score the actors who came to the interview.

This is just like in an academic seminar, you ask an officialdom leader to come forward to assess the academic level of the participants, it can only be full of embarrassment, the leader is big, does not mean that his academic level is also high, you let him go to the assessment, what should he say, what questions?

Therefore, Gu Heng refused at first, but a sudden flash of inspiration made him change his mind and agree.

Casting, beauty pageant!

This made him find inspiration, didn't the content department of Renren put forward the idea of a beauty pageant on the platform? If we change the strategy, change the beauty pageant to casting, and put a few unimportant characters on Renren for casting, I think it should be able to create some eyeball effects.

Everyone is eager to be famous, and being able to participate in a TV series with an investment of tens of millions of dollars is a rather attractive topic for the vast majority of ordinary people.

Through this activity, a few supporting roles were finally selected for "Fairy Sword", which can be regarded as building momentum in advance, which not only played a publicity effect on Renren.com, but also created momentum for "Fairy Sword", which was counted in one fell swoop.

At the same time, because only a few supporting roles are selected, it will not affect the quality of the whole drama, after all, there are generally not many supporting roles, even if it is a pure layman, as long as it is not the kind that is really difficult to adjust, it should not be difficult to cope with a few scenes, and it will not add too much difficulty to the entire shooting plan.

The more I thought about it, the more feasible I felt, and it was better to act than to move, so Gu Heng made a willful decision and prepared to prepare for the casting of "Fairy Sword" on Renren.

And in order to learn from some relevant experience, Gu Heng finally agreed to participate in the interview and assessment of the male and female protagonists of "Fairy Sword" on the film and television company's side.