The advertisement was shot very successfully, and after the film was edited, even the people in the market praised the advertisement for being very good, saying that Lin Cheng was very talented as a director, although Lin Cheng knew that they were filming his sycophants, but listening to the praise of these professionals, he was still very useful in his heart.

"Which tractor is stronger" advertisement was cut into two versions by Lin Cheng, the first version is a 30-second TV short advertisement, this version of the advertisement is mainly broadcast in the prime time of CCTV and provincial TV, although it is only 1997, but the prime time advertising of CCTV and provincial TV is still very valuable, so Lin Cheng tried to compress the advertising time as much as possible to save publicity costs.

The second version of the advertisement is a long advertisement of up to 30 minutes, Lin Cheng plans to place advertisements in CCTV's less popular channels and a large number of non-prime time advertisements on provincial stations, mainly to learn the advertising strategy of Sanzhu Company, and put this version of long advertisements in the morning, afternoon, midnight, and early morning in non-prime time, so as to form a point where the audience can see the "tractor which is stronger" advertisement as soon as they turn on the TV in these non-prime hours, forming an intensive bombardment of the audience.

In addition, Lin Cheng also decided to learn from the advertising strategy of Sanzhu Company, occupy the vast rural market in China, and spread the advertising of "which tractor is stronger" all over the country.

Since Sanzhu's advertising strategy has been proven to be successful, the shameless Lin Cheng naturally wants to plagiarize it to the end, especially the market positioning of agricultural walk-behind tractors is the vast rural market, and Sanzhu's advertising strategy in the rural market has been completely copied by Lin Cheng.

Lin Cheng sent people to buy a large number of non-prime-time advertising spots on CCTV and provincial and urban television stations across the country to broadcast a series of image films of the flying company that were not beautifully shot but full of language temptation, and immediately spread the advertising slogan of "which agricultural tractor is strong, China is looking for flying in eastern Guangdong" to the point of being known in the streets.

In terms of advertising communication, Lin Cheng clearly realized that compared with the urban people with a higher level of education, the vast number of peasants have a heartfelt dislike for TV commercials.

So Lin Cheng decided to find a unique way, sprinkled all the 200 salesmen who had not completed the sales training, and granted them 10,000 yuan each, and asked them to go deep into the rural areas of the country, whether they were on their own or hired people to do it, and the advertising slogan of "which tractor is stronger" was brushed in every place in the countryside where words could be brushed, such as abandoned earthen walls, telephone poles, road guardrails, and large tree trunks, so that every literate rural person at that time would be very surprised to find that it could be seen almost on the rural land all over the country. Which is strong", you can feel the ubiquity of Mr. Tang Guiqiang.

On the paper advertisement, Lin Cheng not only invited agricultural professors to publish some advertorials in some organ newspapers to publicize the advanced and practical nature of agricultural walk-behind tractors from all aspects, but also frantically advertised in well-known magazines such as "Story Club" and "Bosom Friend", which are best-selling in the country, so that Mr. Tang Guiqiang and "which strong advertising slogan became popular all over the country."

In addition, Lin Cheng did not hesitate to spend a lot of money and founded a paper tabloid called "Flying Agricultural Machinery News", in which he described in detail how to use agricultural walk-behind tractors, as well as common faults and maintenance methods of agricultural walk-behind tractors.

Lin Cheng used the strategy of free distribution of "Flying Agricultural Machinery News", and this tabloid form has its unique advantages in rural areas: First, it is very targeted. Unlike the scattered regular media such as television and newspapers, self-run tabloids can concentrate superior forces according to a certain area, and thus have a great propaganda intensity.

Second, the cost is low. "Agricultural Machinery News" does not pursue artistic beauty, and does not pursue exquisite printing like the major newspapers, so the printing cost is extremely low.

Third, can publicize and promote agricultural walk-behind tractors, "Agricultural Machinery News" content is mostly agricultural walk-behind tractors efficacy introduction, use demonstration and maintenance methods, so that consumers can almost effortlessly learn to use and maintain.

In addition, Lin Cheng also took advantage of the psychology of rural people who like to follow the trend to join in the fun, and carried out a large number of agricultural walk-behind tractor and ploughing ox ploughing competitions in the vast rural land, as well as agricultural walk-behind tractor land-digging and ditch competitions, and issued a large number of bonuses for this, so that the vast number of rural people are happy to fly agricultural machinery, and greatly improve the influence of flying agricultural machinery.

In less than half a month, with the "tractor which is strong" TV, paper, wall and other forms of advertising across the country are overwhelming, the sales hotline of Feixiang Machinery Factory was blown up, even if the company pulled more than a dozen telephone lines from the telecommunications bureau, and arranged more than 20 Meimei employees to take turns wiring, the sales hotline is still hot to explode.

Although Lin Cheng has already been bombarded by intensive advertisements such as three plants and brain gold, he still underestimated the advertising bombardment power of "which tractor is stronger", originally he was ready to put the first batch of 20,000 agricultural walk-behind tractors into the market of the five southern provinces, but with the broadcast of advertisements on CCTV, dealers all over the country came uninvited, and they ran to Feixiang Machinery Factory to pick up the goods, and the agricultural walk-behind tractors produced by the machinery factory were sold crazy all over the country!

Lin Cheng soon found that the current production of the factory can no longer keep up with the sales situation, the agricultural walk-behind tractor is not an Apple mobile phone, Lin Cheng naturally will not learn the "hunger marketing" of Qiao's gang leader, in the current situation that other agricultural machinery companies in the country have not yet reacted, the greatest efforts to seize the market is the king.

Lin Cheng immediately made a decision and immediately let the factory implement a three-shift system, requiring each workshop to ensure that workers can stop the machine can not stop, but even so, the sales of agricultural walk-behind tractors are still in short supply, and Lin Cheng soon made the decision to expand production and recruit people.

In order to recruit people as soon as possible, Lin Cheng spared no expense to put a large number of recruitment advertisements on provincial and municipal TV stations, and as soon as the advertisements came out, they caused a huge sensation in the entire eastern Guangdong Province.

After half a month of continuous advertising bombardment, Feixiang Machinery Factory is like the king of Chuzhuang, who has become a blockbuster if he does not make a sound, and is famous all over the world.

Now Feixiang Machinery Factory has become a star enterprise in Qingjiang City, the whole city shook as soon as the recruitment advertisement came out, especially the high wages and high benefits of the machinery factory in Qingjiang that is famous, I don't know how many people envy those workers in the machinery factory wearing blue overalls.

The workers of the old machinery factory also noticed this change for the first time, because when their sons and daughters went on blind dates, they became fragrant and sweet again, just like they did in the 80s.

The workers of the machinery factory regained the pride of the past, and the people outside the machinery factory were about to break their heads in order to enter the machinery factory, unlike Lin Cheng's first recruitment of only 2,000 people, the job fair of the machinery factory attracted 20,000 people to sign up, and the entire machinery factory was suddenly crowded with people, extremely lively.