After the official launch on the first day of 13 years, the Shenchuan mobile phone quickly set a series of amazing records.

But it's a pity,None of these records are related to sales and sales speed,After all, bees haven't had time to improve the yield rate of butterfly plane technology,Don't dare to violently explode the output of the latter has not been large,And the three-proof mobile phone market is narrow and expensive,So it's difficult to compare sales with those popular machines such as a new generation of kidney cutting Keguo five or cost-effective machines like millet pepper watermelon。

Of course, within the scope of the three-proof mobile phone, the achievements of the new face Shenchuan are still very good, not weaker than other mobile phone giants or engineering giants, after all, the three-proof mobile phone has not yet developed maturely, and the functions are still constantly innovating, unlike the outdoor equipment such as mountaineering ropes and jackets that have developed very maturely, users only need to believe in well-known brands OK no problem. Therefore, Shenchuan mobile phone can rely on the cost-effective advantage and advertising bombardment to quickly open up the situation and become the sales champion of the three-proof mobile phone, even if the sales of this champion are only equivalent to the sales of small watermelons for a few months.

In the past year, many people turned on the TV, computer and mobile phone, and everywhere they could see a short-haired foreigner holding up a mobile phone with a wide orange-red border and saying eight words briefly: "God, ship, hand, machine, me, of, choose, choose!" and then the advertisement came to an abrupt end. The next time I saw it, it was still this tall man, or these eight distorted Mandarin full of foreign flavor, or this mobile phone, the only thing that changed, was the environment behind the man, which appeared in succession grasslands, swamps, mountains, snow-capped mountains, rainforests, coral reefs, extremely low tundra, deep caves and other more than a dozen terrains, all of which were rare places.

Although many viewers who saw this set of "Divine Ships Are Everywhere" advertisements did not know this foreigner, many people still knew that he was the "British God of Food" Bell Grylls, that is, the survival expert "Bei Ye" who is famous in the online world for "breaking off his head and eating it", "chicken flavor, crunchy!", and is nicknamed "the man at the top of the food chain" by domestic netizens.

"Bei Ye" is widely known to the world for hosting the "Survival in the Wilderness" program of the Discovery Channel in the United States for many years, but the former left the show after 11 years due to contract problems, and it was not until 13 years that he reappeared in the NBC's wild reality show "Winner is King". It can also be said that this period of time is the low ebb of Pei Ye's TV career, but it is precisely because he does not need to fly around the world to taste local specialties "food" that he has more free time to spend with his family, and he also has time to publish books and make advertising endorsements.

Bee also saw this opportunity and signed Bei Ye with a large amount of money, making him the advertising spokesperson of Shenchuan Mobile Phone and the first spokesperson of Bee. In addition to the slightly brainwashing 5-second advertising coverage bombardment, the two sides also worked together to shoot a series of videos using Shenchuan mobile phones in various situations around the world, which are gradually being uploaded to major video websites around the world.

However, what few people know is that only a very few of these videos are shot in real time, and most of the rest are synthesized using CGI image technology, for the simple reason that it is not easy to go to the wild. In the screen of the "Survival in the Wilderness" program, only Bei Ye walked alone, climbed and climbed, and ate and ate, but in fact, there was a professional team composed of many people behind him to act together and escort, including one or more photographers and sound recorders carrying heavy professional equipment, recording his various heroic feats from multiple angles throughout the whole process, as well as life assistants who take care of logistics, survival guides who are proficient in local survival guides, as well as helicopters, dinghies, Drivers of necessary vehicles such as off-road vehicles, after all, Bei Ye only went to the field to do shows, not really returned to the primitive era of Ru Mao drinking blood, and it was impossible to rely on insects and elephant dung to solve the problem of food and drinking water in the preparation stage.

Therefore, for the sake of saving money and trouble, it is completely understandable that bees finally chose CG technology, after all, they have technical and cost advantages in this regard. As for those few live-action videos, they were naturally recorded by Bei Ye when he was filming his new show, just a few seconds and a few minutes of advertising clips, and in the case of communicating with the producer in advance, he can still find time to make them.

Although Bei Ye strongly said that he could still climb Mount Everest, the bees still vetoed this plan, and instead moved him to Mount Everest, which is 8,844 meters above sea level, through image synthesis technology. Of course, in order to shoot more realistically, the production of these videos is not a random recording, and then the image of Bei Ye can be cut and transplanted to the live video, and Bei Ye also enjoyed a bee 4D studio in a variety of artificially created cold, dry heat and strong wind.

Signing an internationally renowned host and a large area of advertising bombardment, in fact, bees still invest a lot of resources in Shenchuan mobile phones, and relying on the latter's tens of thousands of sales, if you want to make a lot of money, you basically don't want to think about it, and the cost can be recovered because the core components are produced and used for self-use, which lowers the cost.

Atletico Madrid and Bees have invested so much in this mobile phone that is obviously impossible to make a lot of money, naturally they have their considerations, to put it mildly, this is an "asymmetric strike tactic", a little less low (low-end), is the first half of the slogan "I have no people, I have excellent people" painted on the wall of the door by countless township enterprises, because for bees many times it is "I have someone strong"......

The competitiveness of a product sometimes does not depend only on simple technical indicators, but on a series of factors. It's like the width of containers of all brands and models is 96 inches, and this is because the international standard train gauge is only 1435 mm (56. 5 inches), if the container is rebuilt wider, it may slip and tip over when placed on the train due to the shift of the center of gravity when turning, and it may also rub against the train or tunnel wall next to it because it is too wide. As for the origin of this gauge size, it comes from the early horse-drawn tram trains, that is, the kind of train in "Let the Bullets Fly" where the bald Uncle Ge accompanies the county magistrate to eat hot pot and sing songs.

As for the relationship between the width of the modern railroad tracks and the width of the buttocks of the two pack horses that pulled the ancient Roman chariot twenty centuries ago, it can only be said that this is a failure of animal husbandry and horse breeding technology.

The British Parliament (1846) and the International Railway Association (1937), which decided on the British Standard Gauge and the International Standard Gauge in the first place, chose this size not because they were "blind" and could not see that wider rails could bring better comfort and transportation convenience, but because there was another more superficial economic principle in this, that is, marginal cost and marginal benefit.

Marginal cost refers to the increment of the total cost per unit of new product, while marginal benefit refers to the increment of the total revenue per unit of new sales. Both of these will decrease rapidly with the increase in the number of production and sales, and when the two are equal, the profit margin is zero to maximize profits.

For the 19th-century British Parliament, the unification of the train gauge of the British Empire into the Robert Stephenson Railway and its large number of copycat versions of the 56. 5 inches, is the least cost of transformation program, and for the 20th century International Railway Association is the same, although there were dozens of railway gauge in the world at that time, but because the sun never sets the empire in its homeland and colonies to build a large number of railways of this gauge, so the choice of the most gauge, rather than the most scientific and reasonable gauge, "to help the strong and the best", is also to achieve the purpose of the least marginal cost.

Although theoretically the track gauge can be narrowed to zero (monorail), but that has high requirements for the terrain, the traffic volume has also dropped very much, and it is only suitable for short-distance passenger transport in the city, so from the perspective of expanding the capacity and flexibility, it is naturally the wider the better, but the widening of the railway is not an easy thing, which involves the widening of hundreds of thousands of kilometers of roadbed, the replacement of hundreds of millions of sleepers, and a large number of tunnels, The huge project of rebuilding bridges and stations, and the bad thing, with the continuous development of modern railways, these numbers are still increasing rapidly, that is to say, the number of targets for the "railway widening" task is still increasing day by day, and it is no wonder that despite the continuous shouts of people of insight "Broad gauge is good, broad gauge is wonderful, broad gauge trains are croaking!" cannot change much in various countries.

Even now, even the standard gauge has not yet "unified the world", and there are many places around the world that use other gauges, such as Russia and Central Asia are still using the 1520mm broad gauge built by the former Soviet Union, resulting in the Eurasian land bridge can not be directly reached by train, and there are large-scale train track change yards between China and Russia and Europe, passenger trains line up to replace bogies (the "chassis" of the train), and the wagons are directly lifted down to change to other wagons.

Of course, there is something even more bizarre, two years ago, when the second generation of North Korea, Kim Sun-yang, visited Russia, people brought their own shoes, directly took the spare broad-gauge bogie on the road, and when they arrived at the Russian railway, they had to change into spare "big shoes", and then change back when they went home.

Fortunately, with the increase in trade between China and Russia, Central Europe, and Russia and Europe, the countries of the former Soviet Union have begun to consider reducing the gauge and unifying to the standard gauge. Although the latter is obviously more backward, who calls it cheaper to change from wide to narrow?

Basically, it can be said that unless the world changes drastically, the end of the Red Alert Soviet Union becomes a reality, and the earth is completely controlled by a unified empire, it will be able to carry out major surgery on the global railway system at a huge cost. Of course, it is undoubtedly a more time-saving and labor-saving way to start a good start in the heterotopic plane by the traverser, but the premise is that it can travel through the past, otherwise it can only be like "the global travel and shopping plan has been done, and it is almost a lottery win", which has become a joke.

The mobile phone also has its own gauge and sleeper, figuratively speaking, the system is the gauge, the mobile phone of different systems can only carry out limited content interaction, resulting in the user being divided by strong or weak, and a mobile phone that is still in use is the sleeper that carries the corresponding system, but the difference between the mobile phone and the train is that the mobile phone is a consumable, and it is generally updated and replaced in about a year. Therefore, mobile phone manufacturers and software vendors usually do not consider providing ROMs and software adaptations for older models, because the cost is too large and the benefits are too small to be worth it.

This is also the reason why a few years ago, the Saipan empire, which was the world's first smartphone, collapsed in a year or two, and was quickly replaced by Android and iOS.

Of course, in this process, Nokia also explained very well what it means to "dig its own grave", after all, it was their own choice to give up supporting Saipan. Of course, the latter are congenitally deficient, which leads to the difficulty of upgrading, which is also the reason why Nuo Kee has to give up on them, in fact, in addition to having the blessing of alien technology, the best at integrating and using existing technology, Atletico Madrid, who can be called the "strongest siege lion", can save this classic but old system.

It's just a pity that Boss Ma has his own bee system, so Symbian can only be thrown into the crematorium by Elop.

Also thrown into the crematorium by the creator,There is also Microsoft's veteran Wince,In 12 years, Microsoft has released a new version of the NT kernel WP8 and Win8 system,And then countless Nuo fans and soft fans cried,They just bought last year"Pick up the girl (Nokia Lu fan A)" can't be upgraded to WP8,You can only get a consolation of the last patch package,If you want to use the new system,Or pay for the new version of the girl!

At this time, Nokia, which had already boarded the big ship of Microsoft, could only cry and say that the ticket he bought would sit down even if he hit the iceberg! Seeing that the instant dive turned into millions and the "rapid" growth of WP sales, thinking about the days when 100 million mobile phones were sold in a year five or six years ago, I wonder how the Finns wanted to repair Elop?

Just like the unification of the gauge is always from less unified to more party, users in the migration of mobile phone systems is also showing such a trend, the first giant Android sales and market share is not increasing, is expected to sell more than 1.5 billion devices in 2012, the second giant Apple iOS although the share is only 20% But because the machine is more expensive, its user spending power is generally higher, and kidney transplantation needs to be matched and not sold if you want to sell it, so it still attracts more users who want to prove their net worth, as well as software vendors, so although it sells less, it earns more, and it is still very nourishing.

As for Atletico Madrid's Bee OS, it is expected to sell 2 million units a year, ranking among the two, as well as BlackBerry, WP and Linux, and is the "sixth mobile phone operating system in the world".

A year ago, it was ranked seventh in the world, as Nokia stopped launching Symbian phones and Symbian dropped out of the list, allowing Bee OS to move up a spot, albeit with little use.

Although Bee OS also appears on PC and mobile phones at the same time across the two major platforms of x86 and bar like Win8, Bee obviously does not have the confidence of the boss empire Microsoft to face Google and Apple, so the development route selected for it is more inclined to take the sword sideways, focusing on the development of detours from the market segment, and the bee PC that focuses on game performance is actually more like a game console and the mobile phone products that love to take the female and niche routes, which are the result of this route.

Now it seems that this road is not bad, so the bees have to continue to walk, but also to increase efforts to speed up, after all, others are not all fools, and someone can see this, and the day when a unique business becomes a multi-party competition is not far away. For mobile phone users, please visit http://m.piaotian.net