Chapter 780: Wealthy Sponsorship
The contradictions between the two sides are getting bigger and bigger.
Perhaps because of these bad reviews, Sing Tao Newspaper withdrew after co-organizing the second session, and we have to look for another partner.
When he thought he was desperate, there was a savior Yu Zheng. She looked for sponsors, guests, venues, emcees, etc., and relied on her for two years. By the sixth Yu Zheng to work in the commercial station, we had no time to take care of it, so we had to find TVB.
TVB bought the rights in a symbolic form of one dollar, but we also had to ask Koddar Film to sponsor the selection process and the cost of making the trophy.
From the above, in Chen Baisheng's rather "poignant" interview, the dilemma of the Academy Awards is clear and bright.
Even so, how successful can the "Xiangjiang Film Awards" held in this case be, how successful it is, and how many celebrities and artists in the entertainment industry in Xiangjiang take it to heart.
This, from the award-winning works of the previous two "Academy Awards", is enough to see one or two.
1st edition
Date: March 1982
Venue: Shouson Theatre, Hong Kong Arts Center
The first Hong Kong Film Awards only had five awards, and there were also Top 10 Chinese Films and Top 10 Foreign Language Film Awards.
The award presentation was presented by the Chief Secretary for Administration and relevant personnel of the Municipal Council, as well as several "veteran actors" in the Hong Kong film industry.
Before the awards, there was Slide Sho, a brief history of Hong Kong cinema produced by Sin Qiran, and after the awards, "The French Lieutenant's Woman" was screened. Except for Hui Yinghong and Zhou Yanfa, most of the people who came to the stage to accept the award were dressed casually and were criticized by the press for not being solemn enough.
Even, the great director of later generations, Xu Ke, who had just become famous at that time, directly commented when accepting the award: "I didn't expect anyone to be brave enough to hold a film award." ”
The movie biweekly is happy to be a pioneer cow, this, uh, Xu Ke's words are a little "ridiculous".
Then the first award ceremony is over.
If this is not obvious enough for the "shabby" of the "Xiangjiang Academy Awards", then don't worry, continue to watch next year.
2nd
Date: July 1983.
Venue: Kowloon Baptist College College College Tertiary Hall
The organizing committee organized its own class to do the production, and there were more than 20 award presenters, and the Japanese director Takeshi Oshima was invited, which was quite decent.
The staff lacked tacit understanding, and the award presenters read the list of nominees, but there was no footage of the film. The ramp of the stage design made the award presenters step by step, and Dina simply refused to walk on it.
The big winner of this year's year is "Running to the Angry Sea", because this film was filmed in the mainland, and many people used fake names, so they couldn't show up, so they could only send someone to collect it on their behalf.
At the request of Sing Tao Newspaper, the most popular Chinese and Western films, as well as the most popular actor and actress awards voted by readers, were added.
"Running to the Angry Sea" won the Best Film, Best Director, Best Newcomer, Best Screenplay and other awards and became the biggest winner of this year, while the Best Actor laid a "double yolk egg", that is, Mecca and Hong Jinbao jointly won the Best Actor for "Best Partner" and "Beware of Little Hands" respectively.
Before that, the two of them had also collaborated on several films, such as "Thin Tiger and Fat Dragon".
Seeing this, some people may have questions, this Mecca, Hong Jinbao, are the backbone of the Xiangjiang film industry, popular figures, is this still "shabby"?
Shabby, shabby!
In the 21st century, at the 2017 XX Festival, a freshly baked artist occupied the front page.
Is he a big name? Is he famous? How is he?
Hehe, it's not, the reason why so-and-so has a grand ceremony will put all the publicity on the "freshly baked" artist.
There is only one reason, and the others, artists who are famous, have traffic, and have cards have not participated.
So, why didn't they come, it was a certain ceremony, didn't send them or them, an invitation to their own ceremony?
Of course not, it's that they're not available.
As for the reason for not being available, in the final analysis, I can't look down on this so-called "so-and-so ceremony" at all, and there is no more appropriate explanation than this.
In the past, didn't a "great writer" once say: "Actually, time, like a woman's, ahem, is like water in a sponge, and there will always be a squeeze." ”
Now, it's the same thing.
At last year's Academy Awards ceremony, the star artists who came to participate only accounted for a very small number of the Xiangjiang entertainment industry, and they were still "announced in advance" and "basically can win awards".
As for the rest.....
A truly luxurious ceremony is to make other people proud to participate, even if they don't win awards, it's okay to rub it off.
Otherwise, where is there such a thing as "rubbing the heat".
So, such a "shabby" Academy Award has been held for one or two sessions, so what to do with this one in 1984 is another big problem.
And so, the savior, appeared.
For Mo Xuan, it is naturally easy to rely on movies to make money, make those "big deals" commercial films, and make a lot of money.
But, in a way, he's already out of the way of low-level tastes.
There are thousands of ways to make money, and he is not short of such one, besides, the reason why he entered this film industry is not to make money, but to exert his influence.
For example, in later generations, the Xiangjiang Film Awards, which have been prosperous for 30 years and have a huge influence in the Xiangjiang film circle.
It seems that it is a good path.
Just think about it, in a few years, the Hong Kong Film Awards will become the top film awards ceremony in the whole of Hong Kong, and even in the whole of Southeast Asia.
All celebrities and artists have received an invitation to the Academy Awards, and their films have been shortlisted for the Academy Awards, and the success of winning the award is a lifelong glory, what a good platform this is.
If you can exert influence on it, tsk.....
You must know that in later generations, many emperors and superstars have an outstanding status in the film industry in their lives, but they regret that they have never won the Xiangjiang Film Awards and become the best actress.
So, this year, at the Xiangjiang Film Awards, the holding of the third session became a big problem.
"Apple Daily" reached a cooperation with "Film Fortnightly", and "Apple Daily" became the sponsor of the Academy Awards.
......
"This year's Academy Awards are more luxurious than the previous two years!"
"Nonsense, it's not luxurious, your kid will come over today, I'm afraid I don't want you to come, where do you still need to grab it." ”
"Hey, hey...."
"Who let the "Film Fortnightly" find the financier, and the "Apple Daily" is really rich, and actually moved the award ceremony to the Peninsula Hotel. ”
"It's wrong, it's not that Apple Daily has a lot of money, it's the ..... behind people's backs"