Chapter 406: Jiang Qingquan's brand dream

Different life experiences will have different life realizations.

is also a person who has come over, Su Xuehua, who has seen more and more extensively, tends to be more rational, these days, a man with ability is like a scarce resource, you feel good, others naturally feel good, if Xiao Xiao chooses such a person, it is inevitable that he will take some risks. Now that Xiao Xiao has identified Gu Heng, unless he is ruthless to break them up, how to regulate this risk is the basis for ensuring the long-term development of the relationship between the two.

And Xiao's mother, who treats her daughter as the whole world, is more emotional, she doesn't want her daughter to be prosperous and rich, she just hopes that she can live a life with Hemeimei. But on the contrary, her daughter chose such an excellent person, she was worried that her daughter would not be able to control this feeling, and it was normal to suffer from gains and losses.

"Eh, maybe you're right, children and grandchildren have their own children and grandchildren, and the road ahead is for her to walk by herself after all, since she has made a choice, even if I think about it, it's useless. ”

"That's right, you don't know your own daughter? She came together with Gu Heng without saying a word, obviously she had already identified this person, if you hold an attitude of resistance or opposition at this time, it will not only make Xiao Gu feel uncomfortable, but Xiao Xiao will also be uncomfortable in the middle. Instead of this, it is better to relax and give them more trust and space, so that you, the future mother-in-law, can also be comfortable, and Xiao Xiao and Gu Heng will get along more relaxed, and it will be easy to enhance their relationship. ”

Hearing her sister use "future mother-in-law" to make fun of herself, Xiao's mother smiled: "Raising such a big daughter, I am not at all comfortable when I am about to get married when I am in love, and I have to worry about her." ”

"You are wrong, there is such a son-in-law, if he really cares about our Xiao Xiao, will he try his best to please you, the future mother-in-law, and the future will not be comfortable?"

………

On the other side, after Gu Heng left the hotel, he didn't go to the hotel that Chen Yuan had booked, and went straight to the mall.

Then, he began to cry out for help!

This is a gift to the future mother-in-law, and it must take some thought, but he has no experience, but his eyes are black, for fear that the gift will not be satisfactory, so that Xiao's mother has an opinion.

After thinking about it, he called Gu's mother.

Half a minute later, he regretted making the call.

"Ah, you went to Hangzhou City to meet Xiao Xiao's mother? How is it, did her mother say anything, and what is your impression?...... Don't make a fuss, your brother and I are talking about business, Xin girl, if you make trouble again, believe it or not, I will pump you...... , Ah, it's okay, the girl is making trouble on the side, I want to talk to you, don't take care of her, your business matters. You said that you too, why didn't you tell me about such a big thing in advance, how inappropriate it is to run over so rashly, son, my mother told you......"

After answering the phone, I first asked Gu's mother how they were playing recently, and when I learned that I was now in Hangzhou City, and I had already met with Xiao's mother, and was going to visit tomorrow, Gu's mother's words suddenly couldn't be contained, it was like a surging river, endless.

The key is that she seems to be still outside at this time, there are many people, she speaks loudly, and she also turns on the voice, but before she says a word, her aunts and aunts all come around, this one inserts a sentence, that one says a word, the girl is also making a fuss next to her, Gu Heng suddenly felt that her head was big.

The topic was completely dominated by Gu's mother, Gu Heng had to deal with it sentence by sentence, and after waiting for ten or so minutes, he remembered the topic of the call.

"No, Mom, will you rest first, I have something to ask you, you see my first visit, what should I send?"

"Yes, yes, look at me, how did I forget about this, the first time I came to the door, I should buy something, see what Xiao Xiao's mother likes, and pick some gifts she likes. ”

Gu Heng touched his forehead, a little embarrassed, and said, "My mother, if I knew, I wouldn't have to call you to ask you." ”

"Oh, then you wait, I'll ask your aunt their opinion, this gift is also exquisite, you have to think about it. ”

Hearing the chatter on the other end of the phone, some said to buy more expensive, some said to buy supplements, and some said to buy food, Gu Heng was a little helpless, and said, "Mom, forget it, I'll watch and buy it myself!"

"What does it mean to look at and buy, can this kind of thing be casual? Listen to my mother, buy some supplements, buy some more to eat, well, and then pick the right jade bracelet, this should be almost, the first time I come to the door, it doesn't have to be too expensive, but it can't be too casual, this is a face problem, if others ask in the future, Xiao Xiao's mother can say no." Like your dad back then, he casually brought some fruit to the door, and your grandmother was embarrassed to talk to others. ”

"Eh, why did this happen to me again? Also, I brought two old ginseng from the Northeast back then. ”

Gu Heng heard that Gu Dad had brought in again, and he really couldn't recruit him, so he said, "Okay, I know, Mom, then I'll hang up the phone first, the mall is about to close." ”

After speaking, without waiting for Gu Ma to make another tirade, Gu Heng resolutely hung up the phone, wanting to let Gu Ma continue to play, it is estimated that she can say that it will be dawn tomorrow.

………

Gu Heng was worried about giving gifts here, and on the other side, Jiang Qingquan, who had returned home, was also worried.

From a part-time worker to starting his own business as a boss, he is a person with more ideas and ambitions.

Now, at the age of forty, he is far from the age to enjoy peace of mind, and his ambition has begun to flourish again.

In the past, the main business of the factory has always been OEM, from the beginning of the production of those street selling "50 yuan two pairs of sale" cheap shoes, to slowly cooperate with some well-known brands, and then to pull the OEM order of well-known brands, his career is generally on the rise.

But he knows that OEM for others is always at the bottom of the interest chain, and his biggest dream is to be like the Spider King and the noble bird. Like Anta and Li Ning, they have created a big brand of their own.

However, the idea is very beautiful, but it is very difficult to implement it, and it is too difficult to build a brand from scratch and promote it.

First, it is a problem of funding, like those big brands, invite celebrities to endorse, advertise on TV, put billboards everywhere, and the annual advertising costs are tens of millions or even hundreds of millions, although he has made a lot of money over the years, but he does not have such a strong capital to compete with others, because people already have a brand, even if the advertising effect is not good, at most the sales are almost good, and if he can't open the situation in one fell swoop, it is basically equivalent to a waste.

Second, it is a channel, but all big brands, almost in major cities have their own stores, some are their own investment, chain management, some are franchise agents, through the online advertising, and the combination of offline stores, only to lay the unbreakable position of those big brands.

This is also something he does not have.

Although he asked himself that the shoes produced in his factory, whether it was the appearance of the design or the quality, could be no worse than those big brands, but there was neither sufficient funds for overwhelming publicity and promotion, nor offline channels to follow up the distribution, his dream of creating his own brand has been in the preliminary stage, and the self-produced and self-sold are all cheap goods that shouted "the tannery is closed, and the big fire sale" is shouted from the street horns.

In the past, he once thought that his dream could only be the moon in the well and the flower in the mirror, until this year, he saw the dawn of hope.

The emergence of Taobao made him see a distribution channel different from offline stores, Renren, Tengxun, these big platforms with tens of millions or even hundreds of millions of users, let him see a different way of advertising and promotion from celebrity endorsements, if the two are combined, first open up the popularity offline, and then gradually roll out the physical store offline to expand the influence, and establish their own brand, it is not a dream.

And just when he was considering the feasibility of this plan and preparing to formulate a plan, another great news came, the founder of Renren was actually dating the daughter of his wife and sister.

When he learned the news, his long-suppressed ambition could no longer be controlled, and he felt that this was the opportunity given to him by God to realize his dream.

This is also the reason why when he saw Gu Heng at the dinner today, he would behave a little out of shape, otherwise he is a boss worth tens of millions, facing the younger generation, even if the other party is very successful, as long as he has no desires and desires, he does not need to show a deliberate closeness and flattery, and he will lose his identity.

At this moment, what he was worried about was how to make good use of the relationship between Gu Heng and Xiao Xiao to better implement his plan. People can be talked about, but they can't be separated from public and private, and they must make full use of this relationship to get strong support, but also not let the other party feel that he is taking advantage of the opportunity, so as to be disgusted.

Thinking about these questions, before I knew it, the time had quietly pointed to nine o'clock.

After calculating the time, Jiang Qingquan was going to call his wife, Gu Heng would definitely not stay long in Hangzhou this time, the CEO of a large company would not say that he would have a lot of opportunities, but there would be no shortage of official duties to deal with, and he was also ready to learn more about the situation from his wife in advance, and then take this opportunity to talk to the other party about his thoughts.

Just as he was taking out his mobile phone, there was a "click", and Su Xuehua was pushing the door and walked in.

"You're back, why is it so late?"

Su Xuehua changed her shoes and entered the house, and said, "I talked to Sisi for a while." ”

Jiang Qingquan's eyes lit up slightly, and he asked with interest: "Xiao Xiao's boyfriend, Gu Heng?"

Su Xuehua nodded: "She is just such a baby girl as Xiao Xiao, and now that her daughter has a boyfriend, how can she not worry about being a mother." ”

"Then what does she mean? I think the young man is very good, the spirit of the person, young and promising, the key is that Xiao Xiao also likes it, where to find such a good marriage." ”

"It's because she's so outstanding that she worries. ”

Jiang Qingquan got up and pretended to be casual and asked, "What, is she still planning to break up the two of them by force?" Let go of such a good son-in-law, in the future, find Xiao Xiao an ordinary one, live a tight life every day, she will be satisfied?"

"What nonsense, she is willing to live a hard life by herself, but she is reluctant to live a hard life with Xiao Xiao. If you want me to say, she is still satisfied with Ren Xiaogu, but there are some problems that she hasn't figured out yet, after all, raising such a big daughter, she is about to become someone else's daughter-in-law, first, she is reluctant, and she can't rest assured, and she still treats Xiao Xiao as a child, for fear that her daughter will not take care of herself if she is far away. The second is worried that Xiao Xiao will not be able to grasp Xiao Gu, the two seem to have a good relationship now, but it is difficult to guarantee what will happen in the future. ”

"No, how do I feel, it's a good thing, why did it change its taste. If you don't get married, you're worried about this, you're worried about that, isn't this adding to your own blockage, you can't think about the good side?

Xiao Xiao and Xiao Gu together, not to mention far away, at least don't worry about life, if you want to be fulfilled, go to work, choose your own professional hobbies, and go to Xiao Gu's company to be the boss. If you don't want to go to work, you can be a full-time wife, go shopping, do a spa, and travel with the whole family for honeymoon. ”

Su Xuehua was stunned by this big truth, and then smiled: "Hehe, I really should let you enlighten her, I didn't think about this aspect just now." Don't say it, when you say that, I envy Xiao Xiao a little. Back then, I had a hard time with you, and I was almost arrested for having a second child because I couldn't pay the fine, and then look at Xiao Xiao, the wife who can become a billionaire after graduating is really the same life. ”

"You women, when you are old, you like to immerse yourself in the past, this day is a day of happiness, and it is also a day of unhappiness. ”

"Yes, yes, you have a point. I won't tell you, I'll go take a shower first. ”

"Wait a minute, come over and talk to you about something. ”

Jiang Qingquan saw that he was almost enlightened, and was about to get down to business, and when Su Xuehua came over, he moved the notebook in front of him to her and said, "You play this game first." ”

"I thought it was so important, I didn't have the time to play games with you, my clothes were almost on the vest, so let's go take a shower first. ”

Su Xuehua glared at him, got up to leave, but was pulled by Jiang Qingquan, minimized the game interface, popped up a web page, and said, "Then you can take a look at this news again." ”

"Hengchuang Group spent 448 million yuan to acquire all the business ...... of Tengxun"

Su Xuehua read, his eyes slowly widened, and he whispered: "This Hengchuang company is Xiao Gu's Hengchuang?"

"What do you think, Tengxun was originally a company about to go public, and it is expected to have a valuation of at least two or three billion after listing, but this time it was defeated in the war with Hengchuang to grab users, and the core business was in jeopardy, and finally the company was not allowed to be sold. ”

Su Xuehua was a little frightened, it was rumored on the Internet that Gu Heng was a billionaire, although she was surprised, but she didn't have much waves, after all, her own shoe factory, if all the industries were summed up, it would be able to reach the threshold of 100 million. This is how people get along with each other, when you feel that there is not much difference between you and the other person, you will not have much awe.

And now, Jiang Qingquan told him that not long ago, Gu Heng collapsed a company that was about to go public, and also acquired the other party for hundreds of millions, when she realized the gap, she wanted to say that it was impossible without the slightest wave.

"Now you know, why am I so enthusiastic about people at the dinner, right? I'm not afraid of your jokes, if I wasn't Xiao Xiao's elder, I would definitely lower my posture and take the initiative to hand over the business card at that time. ”

Su Xuehua nodded subconsciously, then realized that something was wrong, and said: "No, what kind of network are people engaged in, we open a shoe factory, and we can't beat a piece of eight poles, and we can't deliberately curry favor." ”

Jiang Qingquan leaned back on the sofa, laughed proudly, and said, "This is what I'm going to tell you." ”

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