The school intranet launched in 05, which is the predecessor of Renren, can be said to be basically based on Facebook on the other side of the ocean, which is what we often call Facebook. Pen, fun, pavilion www. biquge。 info

Facebook is a social networking site created by Comrade Zucker when he was in college, although it became a mess later, every second is the air, and even second Microsoft!

But at the beginning, it also came step by step, and Comrade Xiaozha did not have a very ambitious pattern and ambition at the beginning.

This can be seen from the initial targeting of the population, which is only limited to the group of college students.

Perhaps, Comrade Xiaozha's original intention of creating this platform may be more just to get to know a certain girl in his school through this social platform.

It's just that after the platform was made, at first glance, there were so many people cheering, it seemed to be promising. So the expansion began in full swing, and the scope of this campus was already too small, and it should be developed for girls from other universities in Boston.

In this way, step by step, from this campus, to other universities in Boston, and then to universities across the country, and then to include high school groups and social people in the social circle, laying the foundation for Facebook's market value of hundreds of billions of dollars many years later.

The above may not be comprehensive, but on the whole, Facebook's audience development follows such a principle.

The final result, needless to say, after many years, the market value even surpassed Microsoft!

And in Huaguo, which is far away on the other side of the ocean, a school intranet modeled after its birth, after experiencing the initial heat, why did it leave the scene?

Gu Heng had played Renrenwang for a while in his previous life, and he had heard a few jokes, which might be able to explain it roughly.

It looks like this:

A buddy registered a Renren account with his work email, and there are some people he usually contacts in the mailbox address book, including company leaders, school tutors, etc.

Then, in order to promote its platform, Renren imported the address book of this buddy's registered email address, and sent a promotional email to all the contacts in his address book in the name of this buddy.

The email reads: So-and-so leader (the leader is in the address book), I'm so-and-so from a certain university (that buddy's name), I've met a lot of beauties on the school intranet, and I can also talk about private things with female classmates, come and join!

Let's not mention the beauty and private things, the most funny thing is that the buddy still likes to give people nicknames, he has a tutor surnamed Zhang, who has white hair, and the buddy gave his tutor a nickname called Zhang Baimao, and the mailbox is also a nickname for the remarks.

Originally, it was nothing to note the tutor with a nickname on the address book of my personal mailbox, but no one knew if it was anyway, but the promotion email sent by Renren was written like this:

Zhang Baimao, I'm so-and-so, I've met a lot of beauties on the school intranet, and I can also talk about private things with female classmates, come and join!

It can be imagined that after this buddy learned the truth, how many grass and mud horses were galloping through his heart.

And after Gu Heng heard it at that time, he almost burst into laughter, and checked the address book on the registered email address as soon as possible, for fear of repeating the mistake of that buddy.

From this, it can probably be analyzed that the reason for the failure of Renren is that I only learned the Facebook platform, but did not learn its inner essence and essence.

What is social networking?

Who do you want to socialize with?like-minded people, people who are interested!

Facebook is rooted in the campus and has spent several years expanding step by step, and its fundamental purpose is to grasp the essence of socialization, not blindly pursuing quantity, but allowing users to truly experience the fun of social networking on the platform.

On the contrary, the domestic Renren network is excessively pursuing some data, thinking about making hundreds of millions of users in two or three years, using some propaganda methods that disgust users, and developing on the platform by individuals, so that new users cannot be retained, and old users are disappointed to withdraw.

You must know that the initial target audience of the school intranet is college students, and the social groups they are interested in are definitely not a group of users who come to the point of "private chat with beautiful women", let alone those users who like to scold their mothers and curse their families on the grid at every turn.

It is conceivable that when more and more complex people pour in, even if the data of Renren is good, the stickiness of its users will drop significantly.

The original student group, disappointed, left!

Later, the new user who came to the beauty, walked around, and found that there were no beautiful women, so it was better to go to a small yellow net, and he also left.

Therefore, in Gu Heng's view, the decline of Renren is not because social networking has no prospects in China, but because of its own development problems.

If not, why can Weibo, which also focuses on social networking many years later, become popular? Because it captures the essence of social networking, and captures celebrities and celebrities, a group that interests the majority of users!

Some people may say that the decline of Renren is due to the fact that these opponents are too powerful, so what about Weibo, which was launched later?

And Facebook, which faces a lot of opponents in the United States, MSN, Myspace, Google+, which of these is the weaker?

Existence is reasonable, and social platforms can eventually occupy a place in the Internet landscape, and in the final analysis, it is people who will have social needs.

However, when the social platform is launched, it cannot develop blindly and follow in the footsteps of the previous world's Renren!

First of all, the positioning must be clear, and everyone can't be pulled in because of the pursuit of beautiful data!

Gu Heng's target group for Renren is college students and white-collar workers in society!

Or to put it another way, Gu Heng's status group is the most widely used group of people who use personal computers in the next few years.

This year is only the second half of 2002, and in the next two to three years, the use of personal computers in China will increase significantly, and the most widely used among them is definitely college students and white-collar and blue-collar workers in society.

This part of the people, either staying in school or going out of school, has a high overall quality, can accept new things and concepts faster, and also knows how to enjoy life better, and is more willing to communicate and interact with others.

After seizing this part of the population, in the next wave of the Internet to compete for users, Gu Heng can be regarded as having the capital to compete with all parties, and can also lay a solid foundation before the arrival of the next intelligent era.

In his memory, in the next few years, all Internet companies will focus on only one direction, to seize the user base! or, more accurately, to seize the space of personal computer users.

It is no exaggeration to say that before the advent of the intelligent era, whoever has the most users who use their products on the PC side will have more right to speak.

At the same time, it is precisely this user competition that has been launched on a local scale and will continue for several years that will completely lay the new pattern of the Internet in the future.

Including the future BAT Triumvirate, they all stood out in this wave, thus laying an unbreakable deep foundation.