"Jonathan, these designs are really amazing, why are these just drawings and not turned into products?Did Amelio's brain get eaten by zombies?" In Jonathan's studio, Zhang Chen looked at Jonathan's design works in amazement.

"Amelio? Since he took over, he hasn't been to the design department, but Sarah from the finance department has been showing up a lot and telling us to keep costs under control. Jonathan said expressionlessly.

Zhang Chen held a stack of manuscripts and exclaimed to himself: "Genius design, with such a design team, I really don't understand why Apple can't stick to its own product line"

Jonathan Ivey was very depressed, and originally planned to come to the Stanford library to read books and calm down his recent impetuous mood, but he didn't expect to be scolded by a young Asian man.

Jonathan Ivey was poached by Robert Brenner, a big bull in Apple's industrial design department, a few years ago, when Apple was not as depressed as it is now, and Jonathan was treated well at that time.

But with the rise of Dell, Apple's product concept has also undergone great changes, in the last year it was from Dell and HP to poach a large number of high-level executives, these people's operating philosophy and Apple's values have always been incompatible, do not care about any design, just to use a faster speed to put the product into a cheap plastic shell to the market, in this kind of quick success product strategy, Apple's market is shrinking.

Robert Brenner is an old fritter who co-founded a design company at the end of last year when he saw that the situation was not good. Jonathan Ivey was temporarily promoted to be Apple's head of industrial design.

said that he was in charge, but he basically couldn't control anything, and even the design of a button required Jonathan to run four departments to get seven leaders to sign.

Jonathan Ivey became more and more discouraged, and had the idea of leaving Apple to study, but although Apple was not good, the salary was good, so Jonathan just gave up this high-paying job, and he really couldn't make up this decision for a while. Jonathan spends the days reading books in the Stanford library, reorganizing his design ideas and trying to figure out what he wants.

Jonathan was provoked by Zhang Chen, a milky little kid who didn't know anything, so he criticized Apple's designers as stupid, and he was also suppressed for too long, so in a fit of anger, he pulled Zhang Chen to his studio and let Zhang Chen see the real work of his team.

Sure enough, as soon as Zhang Chen entered the door, he was stunned by those beautiful models and exquisite albums, he knew that Jonathan Ivey was the best designer, but he didn't expect that before Jobs returned to Apple, Jonathan already had his own unique aesthetics, and in the thick pile of design drafts, Zhang Chen even saw the shadow of the iPod.

"Jonathan, leave Apple. Zhang Chen said suddenly.

Jonathan Ivey paused for a moment, and Zhang Chen continued: "The current Apple is no longer able to give full play to your talents, and designers like you should have a better stage." ”

Jonathan Ivey leaned back on his workbench and crossed his arms, "It's the same with other companies, whether it's HP or Dell, or IBM, every day is all those dull and clunky design jobs, and Apple is at least a company with design genes." ”

Zhang Chen tempted: "Jonathan, if there is a company that is completely design and technology-led, and the goal is to make great products, would you like to join?"

Jonathan Ivey found the young man interesting, "If I were a few years younger, I might want to start a business with you, but now that I'm married and my wife is pregnant with our second child, I can't take that risk." ”

Zhang Chen smiled: "What if this is a job with an annual salary of half a million US dollars?"

Jonathan Ivey only thought that Zhang Chen was talking nonsense casually, and laughed: "If you can design your favorite products, you don't need to say 500,000 US dollars, 300,000 US dollars, but unfortunately in this industrial age, no one is willing to make high-cost industrial artworks." ”

Zhang Chen said: "Deal!"

Jonathan Ivey was stunned for a moment: "What?"

Zhang Chen smiled: "Didn't you say that 300,000 US dollars is enough? I now have a contract with an annual salary of 300,000 US dollars, and the goal of my work is to make the greatest product in the world, since you agreed, we can sign the contract tomorrow." ”

Jonathan Ivegu was skeptical: "You weren't kidding just now?"

Zhang Chen flipped through the CD rack in Jonathan's studio: "Of course not, I'm serious, ah, you like Pink Floyd?"

Jonathan Ivey looked at Zhang Chen with an uncertain look: "Huh, you seem to be a little familiar, what did you just say your name is?"

Zhang Chen took a Pink Floyd CD and put it into the CD player, "Zack." ”

Jonathan Ivey recalled, "Zack... Zack, by the way, you're the kid who scolded Steve Jobs on TV!"

The smile that Zhang Chen had just shown froze.

。。。。。。

When everyone else hears their name, their first reaction is: Ah, you are one of the founders of ICQ, a billionaire!

Jonathan Ivy's first reaction was a scolding battle between himself and Jobs.

It can be seen that the attention that Jobs received at Apple has not diminished in the slightest because of his forced departure.

Zhang Chen pouted: "Jobs is an arrogant bastard, don't talk about him, since you know me, you should know that what I said is true, how about it?"

Jonathan Ivey thought for a moment: "I'm sorry, Zack, it's not that I don't believe you, but you know, Jobs' NeXT was acquired by Apple and has returned to Apple, and although he is not yet the CEO, I have never worked with him, and I am curious about what it is like to work with him, so I still want to stay at Apple for a while." ”

Zhang Chen knew that as long as Jobs discovered Jonathan Ivey's talent, it would be difficult for him to poach him.

Zhang Chen made a regretful expression, "Jonathan, Jobs is just an advisor to Apple now, maybe he hasn't returned to the position of CEO yet, Apple will go bankrupt, you have been at Apple for so many years, you should know Apple's current situation." It is now worth less than half a billion dollars, a tenth of its peak. Apple's sales last year were also very bad? It is conservatively estimated that it will lose at least $100 million, and what will be the market value after the earnings report is announced?"

"Of course, we are in a company, not just to see how big it is, the key is whether it can help you realize your personal value!"

"If you think about Apple today, where is it still that design-oriented company? Working in a bloated, bureaucratic and rigid company is an insult to designers!"

Jonathan was quite moved, and Zhang Chen's eyes rolled: "Jonathan, aren't you even interested in what product I want to design with you?"

Lao Luo's hammer mobile phone, Robert Brenner provided design advice, and was bragged by Luo Yonghao for a long time.

(End of chapter)