Chapter 321: An Amazing Discovery

Both the NSA and William need Zhao Xiaozi to take care of it, plus a PUA club tuggs at her nerves, and the only place for her to relax has become a laboratory.

Probably the more stressed some people are, the more explosive they are. Without the fixed financial support of Dai's, Zhao Xiaozi had to work hard to speed up her research.

The work of sponsorship has been completely handed over to Susan, and Zhao Xiaozi has to admit that compared with her tender face, Susan's maturity and stability and Caucasian unique temperament can capture the hearts of those investors faster.

Everyone in the laboratory also knew that without Dai's, they would have to rely on themselves in the future, and under the drive of Zhao Xiaozi, they also gave birth to countless pride, and invested 200% enthusiasm in research work.

Zhao Xiaozi looked at the research data in front of her, and a good-looking smile appeared on the corner of her mouth, after so long, there is finally something that makes people happy!

"Guys, the final result is out!" Zhao Xiaozi clapped her hands, her tone indescribably brisk.

Everyone stood up one after another and gathered in front of Zhao Xiaozi to listen to her officially announce the results.

"The group pan-hypnosis technique we are studying is supported by data across five samples, and the hypnotized experimental group shows a great correlation between the experimental and comparison groups.

This means that the technology we have created is effective and can be applied to various fields to create economic benefits!"

Zhao Xiaozi took the lead in saying that the data support is positive, but what everyone cares more about is that it can create economic benefits.

After all, the laboratory is not a purely academic research institution, all experimental research is based on application, and the group pan-hypnosis technology they created has been verified to be effectively applied to various fields, which is the most important thing for them.

After a short silence, everyone erupted in cheers, and Zhao Xiaozi also sighed.

Since leaving Daishi, the research funds of the laboratory have become increasingly embarrassed, but no one in the laboratory has proposed to leave, and they have invested most of their wealth in the laboratory.

At that time, Zhao Xiaozi once said that their money could be regarded as a share, or it could be borrowed by her, and all of them chose to buy shares.

Obviously, they trust Zhao Xiaozi very much and feel that she can lead everyone out of this predicament.

It is impossible to say that Zhao Xiaozi has no pressure, especially when she silently took out her girlfriend's pension, she was even more moved and pressured.

Now, everyone's research has finally made a breakthrough, and she is finally relieved, but fortunately, she has lived up to everyone's hopes.

Zhao Xiaozi is not the only one who sighs, this period of time is very unforgettable for everyone. When they were attached to Dai's name, they did not have to worry about the research funds, and the research subjects could directly choose the workers in the factory.

Once they detached, they not only had no financial support, but also no ready-made research objects. In the case of financial difficulties, they had to add WeChat groups and QQ groups everywhere, publish questionnaires on major websites, and invite test subjects.

The hardest working among them is Cai Cai, because she has not completely left the school, she has contributed the least in the fundraising of the laboratory, and she has worked hard to make up for it.

Twenty-four hours a day, in addition to sleeping, she kept her mobile phone with her, applied for several small accounts, and posted on major forums to raise free test subjects.

Cai Cai smiled happily, and tears slowly appeared in her eyes: "Sister Xiaozi, have we really succeeded?"

It's not that I don't believe it, but I want to sigh that we have finally succeeded! These days of hard work have finally not been in vain!

"Yes, we succeeded! The technology we developed has been verified, and we have succeeded!" Zhao Xiaozi affirmed her with a smile.

There was another violent cheer, everyone was under too much pressure during this time, and they invested almost all their belongings just to support this laboratory.

Now, with Zhao Xiaozi's affirmation, their emotions seem to have been greatly released.

Finally, when everyone quieted down, Zhao Xiaozi began to summarize: "Group Universality Hypnosis Techniques, for convenience, we will refer to it as GUH technology in the future."

It refers to the technique of achieving the purpose of hypnosis through the alternating presentation of different types of text, pictures, videos, dynamic pictures, etc., or the presentation of different contents of a single type.

The essence of GUH technology is to make people subconsciously form connections between different concepts through different presentation methods, and then through continuous reinforcement, this connection further influences the human brain to make decisions.

Its application scope is temporarily positioned as advertising, and our purpose is to combine the products of target companies with high-quality, cost-effective and other selling points in the subconscious of the public through this technology, and then further influence the public's consumption choices. ”

In fact, I would think that the development of GUH technology was inspired by the previous promotion of the Savage Bar, since it can be used to make people subconsciously combine freedom, wildness and savage through words and pictures, why can't the target product be closely integrated with its selling point through the same means.

The promotion of the Savage Bar was a small application of the GUH technology, which at that time was barely yet in shape and had limited effect.

Now that the GUH has taken shape, one can almost think of its future prospects, and it must be bright.

Delineating the concept of a technology, clarifying the essence, and explaining the positioning basically determine the whole of a technology. Zhao Xiaozi's words once again set off everyone's cheers, Zhao Xiaozi smiled and watched them hug each other excitedly, and the corners of her eyes became more and more tidal.

Since the GUH technology has been verified, it is natural to take it out as soon as possible in exchange for the due economic benefits.

So, the next day, Zhao Xiaozi and Susan began to look for suitable buyers, and finally, the two finalized a winery in the province.

The distillery is an old leading enterprise in the province, but it is precisely because of the old brand that it will inevitably lack stamina in development.

Zhao Xiaozi and Susan have carefully analyzed that their wine is not bad, but after everyone has more choices, many people have slowly forgotten about this winery enterprise that once occupied half of everyone's table.

They will also do some advertising, but there is nothing new, and slowly, they can only retreat to the second-tier brand.

The two of them were received by the manager of the propaganda department of the distillery, after all, it is a veteran enterprise, although the development is not good, but the configuration of members everywhere is very complete.

After Zhao Xiaozi and the others explained their intentions, he immediately fell into deep thought.

Susan shook the tassel earrings on her ears, and the smile in her eyes was even worse: "We also know that you can't fully trust a technology that you haven't heard of when suddenly recommended to you, so why don't we do a little experiment for you first, so that you can feel it?"

Manager Ouyang did not hesitate this time and nodded.

Zhao Xiaozi also smiled, said some gossip such as not being nervous, and said a few more words, before suddenly changing his tone and asking him how the wine of Yunfeng Distillery was.

Manager Ouyang was stunned for a moment, and then quickly replied: "The wine has a strong taste, which is suitable for old drunkards." ”

Zhao Xiaozi and Susan glanced at each other, and their smiles became more and more cheerful: "Think about it again, is there really a Yunfeng Distillery? Why do you have such an evaluation?"

Manager Ouyang thought about it carefully, and then suddenly realized: "That's right, where is the Yunfeng Distillery." How could I blurt out those comments?"

So, Zhao Xiaozi explained the operation method and operation principle of GUH technology in detail, Manager Ouyang was obviously much more interested than before, and when Susan once again mentioned the application of GUH technology in the advertising of the winery, he had already shown a serious thinking expression.

"The technology you mentioned is kind of interesting, but we haven't heard of it before, so I don't know how you charge for it?"

In the end, the distillery agreed to introduce this technology at a price of 500,000 yuan, with a down payment of 100,000 yuan, and if the sales volume of this quarter can be increased by 5 percentage points, the remaining 400,000 yuan will be fully accounted for.

……

After receiving the first order, everyone quickly began to conduct research and select materials. As usual, Zhao Xiaozi carried out the overall planning, Abin and silently made videos and GIFs, and Nancy Cai Cai David and Lin Ye began to look for suitable materials for splicing.

Soon, subliminal advertising created using GUH technology was put into use. The main locations are public transportation such as subways, buses, the Internet, and local television stations.

The subliminal advertisement is very simple, the first thing that appears in the picture is a bright moon, the picture moves down, it is two figures drinking, although there are only silhouettes, but it gives people the feeling that they are very happy, and finally, the picture falls on the wine bottle next to it, and the wine bottle also has only one outline, as the outline gradually blurs, the picture finally freezes into two lines of words: drink and live

The intention of this subliminal advertisement is to connect the three concepts of all-you-can-drink, the unique shape of the bottle and the enjoyment of life.

The ultimate goal is to make people think of drinking and enjoying life when they see the unique bottle of this wine when they buy wine, and then choose to consume.

The overall feeling of this advertisement is relatively warm, and the background music is especially relaxing, suitable for passers-by who come home from work to watch, and has the effect of comforting the soul, so it is placed on the subway and bus.

On the Internet, it's a different picture, compared to the previous short video, it's obvious that the promotion on the Internet is more in line with the needs.

The content of the GIF is two people sitting in front of the computer together and preparing to play a game, one of them picks up a bottle of wine, kills it, and then slams it on the ground, shouting: Come, fight!

Although it's just a GIF and there is no sound, the accelerated GIF obviously has a lot of impact. The bottle is given a close-up before it shatters, apparently to make it easier to distinguish the shape of the bottle.

The GIF connects the two concepts of pride and bottle shape, which is very much in line with the setting of this winery.

With such publicity, coupled with Zhao Xiaozi and others cooperating with the people from the sales department to go to the supermarket a few more times, and gave a few small activities, soon, the sales of wine with such a unique bottle shape immediately increased.

In less than a week, sales have already increased by 20 percent. Manager Ouyang was as happy as if he was something, but he still endured to wait and see the development behind, for fear that the sales would fall back.

Zhao Xiaozi is no longer so concerned, the result is obvious, she is very confident in herself and her team.

Now, she has something else to do......