Compared with pop culture such as film and television dramas, stage performances have inherent shortcomings that are too obvious, that is, the scope of orientation is limited and the topic is not enough.

A drama, a musical and dance drama, no matter how classic it is and how famous the actors who participate in it are, but when it is performing, it can only face those people in the theater. Even if it's a show every day, not many people will be able to see it in a year.

What's more, it's impossible for the actors to perform once a day, they also need to rest and adjust their state. And such a repertoire is almost unattainable.

"There is no way for stage performance art to become pop culture and topics through the power of the medium like film and television dramas and pop songs, and now there are so many forms of culture, so we can only change our previous views. For example, the dramas and operas staged in the Grand Theater, even if they can be staged twice a weekend, and there are only 100 performances a year, they must only be seen by a few people, and the theater cannot be built everywhere like a movie theater, and even if it is built, there are not so many actors......

Bao Feiyang said with a smile: "However, Aunt Yun, you don't have to worry that the people can't enjoy the stage performance art, they can feel it on TV, and they can also feel it in the cultural palace in the township, compared with film and television, the stage performance has its uniqueness and irreplaceability, that is, the atmosphere is completely different." Therefore, in the future, there will be niche theater performances, there will also be performances in the Cultural Palace that everyone likes to hear, and there will be performances at various banquets and cultural activities, which is the so-called blooming of a hundred flowers. ”

Zhou Yun shook his head: "Although I can understand what you said, with the development of the economy, people's cultural life has gradually become richer, but in the theater performance, I feel that it is too out of touch with ordinary people." The audience in our theatre can't always be a small group of people, and a small group of people!"

Zhou Yun glanced up at Bao Feiyang: "Lao Yang said that you have a lot of ideas, you have a lot of ideas, and you are so young, do you want to say that there is a way to attract young people to the theater to watch performances?"

It's not a difficult question!

Bao Feiyang thought for a while before saying: "Aunt Yun, don't embarrass me about this, there are so many professors and experts in the School of Drama, and so many outstanding students, you must have more methods than mine!"

Zhou Yun smiled and shook his head: "Feiyang, you have to let me praise you for two sentences?" There are many experts and professors in the college, but they are all older than you, and there are indeed many students in the school, but their understanding of society and the market, how can they compare with you becoming the mayor of Huixun District at such a young age, and you can still make your mayor full of praise?"

When Zhou Yun praised Bao Feiyang, she praised her husband again, and Yang Chenglin had to say: "Yes, yes, yes, Feiyang, you can talk about it casually." ”

Bao Feiyang had no choice but to say: "In fact, everyone should be very clear about the current situation and problems of the academy group, but what should the academy group do to find its own position in the new era and play its role in the new era?"

"I think what Aunt Yun just said is right, even the performance of the theater troupe can't be high and low, and it can't always be confined to a small circle. With the development of film and television pop culture, people have more and more choices, so the performance of the troupe must not only have an elegant route to meet the core needs of the small circle, but also seek innovation and change according to the changes of the times, and become closer to society, close to life, and close to the group we want to face, but this group will definitely not be the majority, it must be a specific group of people. For example, teenagers, such as young couples, college students, white-collar workers, etc., what should be done in this regard, I am not professional, so I won't say much!"

Bao Feiyang said: "To solve the problem of the program itself, and then it is necessary to build a brand, a brand of pop culture, whether it is a repertoire brand, an actor's brand, a theater troupe's brand, or even a theater brand, or a local cultural brand, it needs to be operated." For example, the repertoire of Mamma Mia is a popular label, and Broadway, every tourist who goes there will also go to Broadway to see a play, if we can create such a brand, it will be a great success. ”

Zhou Yun smiled and shook his head: "Broadway? That's a real century-old brand, it's not so easy to make." ”

Bao Feiyang said: "It's a matter of people, and now compared with before, there is a big advantage, that is, the advantage of communication." TV, newspapers, magazines, plus radio and the Internet, are all channels that we can operate, as long as we do more actions, and then work hard to hype up and build a new cultural brand, it will not be a long time!"

Bao Feiyang used some of his previous life to say some hype or media communication methods, and now there is not a lot of hype in the media, but the methods are relatively old-fashioned, basically some celebrity scandals, specious rumors, etc., and the event marketing, topic marketing, joke marketing and other communication methods in the Internet era mentioned by Bao Feiyang are the eyes of Zhou Yun, Yang Chenglin and others.

"Feiyang's thinking is really open, these methods give people a refreshing feeling, if you really operate it, maybe you can really create a well-known cultural brand!" Zhou Yun said with a smile.

Bao Feiyang smiled: "I'm just talking about it casually, as for whether it can be done or not, and what the effect will be, it's hard to say!"

During the whole meal, Yang Chenglin did not mention the investment project of Fangxia Group, as if he was just having a casual meal. It was only at the end of the farewell that Yang Chenglin held Meng Shuang's hand and said: "Fangxia Group invests in Pujiang, Pujiang City is very welcome, Pujiang is a very open city, I believe that Fangxia Group will be able to achieve new development in this city." ”

"Thank you, mayor, we are also full of expectations for the prospects of the project!" Meng Shuang said politely.

With Yang Chenglin's statement, the new steel industrial park plan was soon introduced, which took the area of 35 square kilometers as the main body of the park, and pre-controlled 15 square kilometers, and covered the general planning of the surrounding area.

The introduction of the new plan did not encounter any obstacles in the capital, and it was quickly approved.

With the approval of the new plan, Tianjiang Iron and Steel Industrial Park has also entered a new stage of construction. In addition to basic transportation construction and municipal construction, the steelmaking project of Xinpu Steel, as well as the galvanized sheet project of thyssenkrupp, as well as the joint venture project of seamless steel pipe and stainless steel have entered the construction stage.

In contrast, although Fangxia Group has determined to build coking projects, coal chemical projects, fine chemical projects and new material projects in the park, but they are still in the early stage of demonstration and planning, in addition to the coking project to be built simultaneously with the steelmaking project of Xinpu Steel, as the basis of fine chemicals and new materials project coal chemical project, but also waiting for the approval of the Development Committee and the Ministry of Environmental Protection, and Pujiang City, the current Development Committee still has some doubts about the establishment of large-scale coal chemical projects in Pujiang City.

Song Qingchen is an executive recruited by Fang Xia from 3M, and previously served as the deputy general manager of Fangxia New Materials Company, and this time he was sent to Pujiang as the general manager of Fangxia Group's Pujiang Company, responsible for the group's investment projects in Pujiang.

Meng Shuang also gradually handed over the work in hand to Song Qingchen, and turned to be responsible for part of the work of the research center, focusing on carbon fiber-related work.

Fangxia's technology center has not completely abandoned the research of carbon fiber, but they will pay more attention to commercial use, and some of the core technologies and research capabilities have been integrated into the newly established Huayang Group. The core business of Huayang Group is military specialty ceramic coatings, as well as high-performance carbon fiber. At present, Huayang Group has taken a piece of land in Tianjiang Iron and Steel Park, and is preparing to build its own R&D center and carbon fiber production base here. However, Huayang Group is relatively low-key, and at present, except for a few city leaders and the military who know the military background of this enterprise, everyone else thinks that it is just an ordinary enterprise. If anyone wants to investigate Huayang Group, they will find that this is a military industrial enterprise that has existed for more than 30 years, but it has not existed until recently, and it has only recently surfaced, making people think that this company has always been a secret unit of the military engaged in carbon fiber and high-performance special materials research.

On the surface, Huayang Group has nothing to do with Fangxia Group and Bao Feiyang, but in fact, only the top military officials know that this enterprise is actually a business of the Bao family, and the military only has 40 percent of the shares. In order to obtain this 40 percent of the shares, the military has let a whole strong technical force join the Huayang Group, and the construction of the land, factory buildings, and research facilities of the Huayang Group in the Pujiang project are also provided by the military, and in exchange, the military can obtain the technical authorization of the research results of the Huayang Group at a reasonable price, and can use these technologies for production, but only for the military's own use.

Song Qingchen, as an executive of Fangxia Group, naturally knew Bao Feiyang, and he also knew that Bao Feiyang had played an important role in several critical periods of the company's development. This role is not the traditional way of using power to make it easier, but in the decision-making of grasping investment opportunities and determining the direction of the company's development, Bao Feiyang has put forward incredible and highly forward-looking plans and decisions, and has achieved unimaginable success.

In fact, Bao Feiyang rarely stands on the table to interfere in the operation of Fang Xia Group, many things he operates through Bao Wenying and Meng Shuang, he is not known for many shots, but just these few times are enough to impress everyone.

After Song Qingchen arrived in Pujiang to take up his post, he quickly found an opportunity to visit Bao Feiyang, and during the conversation, he found that there were indeed many surprises in this official who was much younger than him.