Chapter 195: The Meaning of Famous Brands
Reaching out and patting the dolphin's mouth, Tang Jiayi's mood was as cloudy and sunny as the weather over the English Channel today.
The blue sea and blue sky, white sails and white boats, the sea breeze is not strong, and the little sunlight on the water surface is also blocked by sunglasses, which will not sting the eyes, holding the railing with one hand and lying on the side of the boat, and paddling in the sea water with the right hand. It seemed that only this boat, this couple, and of course this curious dolphin came up to him.
"Click!" The sound of the shutter of the SLR camera sounded, breaking the reverie in Tang Jiayi's heart.
Holding the camera in his left hand, Atletico also came over and crouched on the side of the boat, looking at the sea spirit swimming in the water, "This is the bottlenose dolphin in the aquarium?"
"Well, I've seen it in the sea outside the school before, and it looks like this. Tang Jiayi nodded.
Seeing another dolphin swim over, Atletico shook his hand, reached out and touched it affectionately on its head, and patted it gently.
"Atletico Madrid!" Tang Jiayi said with a smile, "Come and take a picture of us!"
"Click, click!" The shutter sounded one after another, leaving a warm moment between the girl and the dolphin.
After the two dolphins had enough of playing and swimming away, Tang Jiayi returned to the cabin and saw this group of photos called "Girls and Dolphins" on the laptop screen, and couldn't help sighing: "I'm 19 years old, and I'm already a young woman, how can I still mix in the girl's team......"
"If you don't say it, who knows your real age?" said Atletico as he walked into the cabin carrying a sea fish and washed it in a basin of water, "Besides, 'Girl' feels a little better than 'Young Woman', with a little bit of poetry." If you have any opinion, you can change it to 'young women and dolphins' and 'women and dolphins'. ”
"Wow!" was bowing his head to wash the fish, and Atletico was drenched in a handful of sea water falling from the sky, and his heart was cold.
"Tongaga!" Atletico said, putting away the knife and turning to "grit his teeth".
The two of them frolicked together, and soon they were all soaked, and soon the white yacht in the drift with the sails turned off began to shake up and down more violently.
At first, she was afraid of the occasional steamer outside, Tang Jiayi could not help but make strange sounds, and she couldn't help but bite someone's shoulder that was as tough as a rubber tire, and then finally felt her teeth ache before she let go, and hummed quietly.
……
The clouds cleared and the rain dispersed, and after taking a shower and changing clothes, the stomachs of the two people rang in unison, and they looked at each other and laughed.
"What are you laughing at, hurry up and cook!"
"Obviously, my physical exertion is greater," Atletico muttered, looking down at the floor, and to his surprise, there was a large puddle of water on the floor, from which a zigzag and vague mark protruded, and at the end lay a dead fish that were somewhat blackened.
It turned out that he had caught a sea fish just now, and while the two of them were busy with the earthquake of the boat, he turned out of the basin and struggled to keep fluttering, but it seemed that because he was fluttering on the floor of the cabin instead of the bow deck, he was still not lucky enough to enter the water again, and finally died.
"Huh, this guy is really tenacious, I thought I was dead, but I actually returned to my soul. Squatting next to the dead fish, Atletico stretched out his finger and poked at its somewhat stiff skin.
After catching the fish just now, Atletico did not drop the fish to death when they were ready to slaughter it like the usual fishermen, but discharged it with their fingers. Now it seems that the power of electricity at that time was not enough, but the corona did not completely electrocute.
"It's really an inspirational brother among the fish, it's all ......" Speaking of this, Tang Jiayi's face suddenly turned red and glared at Atletico Madrid, "It's all your fault!"
"What's the matter with me?" Atletico asked casually, then came to his senses, bent his arms and bent his waist and smiled: "No way, our body is so good, without the energy ring, it is still durable and strong!"
"Virtue, aren't you disgusting? Hurry up and throw that dead fish away!"
"Okay, my wife will do what she says. Atletico grabbed the dead fish, which had dried up, walked out of the cabin and threw it into the water, and mischievously used the water drifting technique, and the dead fish bounced off the surface of the water three times before diving into the water.
When he turned around and returned to the cabin, Tang Jiayi had already cleaned up the mess on the ground, sorted the garbage, and some of the garbage had to be brought back to the land and thrown into the trash can.
"Jiajia, guess what I saw? The fish just now was not dead but was unconscious due to lack of water, and I used it to float and seemed to wake it up, and actually swam away by itself. ”
"Really?" Tang Jiayi frowned and said: "Eel, loach, mudskipper, these fish can indeed be out of the water for a short time, but this fish should have 40 minutes, just dehydration will cause the gills to stick to the air and not circulate it, it will also cover it." Besides, if you just soaked it in clean water, ordinary sea fish can't stand it. ”
"Then I don't know, maybe this fish is a migratory species, and it is better to adapt to freshwater and anoxic environments. ”
While chatting casually, Atletico washed his hands and started making lunch again.
This time, I didn't pretend to play sea fishing with a cow fork, but took out the refrigerated ingredients from the small Xiaoice box on the boat, and began to use my cooking skills in a simple kitchenette.
After more than a year of study, exercise, and optimization, Atletico's "cooking skills" have reached a new level.
Although it is still not able to be proud of celebrity chefs and Chinese products, it is already unique in the programmatic and rapid processing of conventional dishes in Fujian, Shaanxi, Shandong, Zhejiang, Sichuan and Hunan provinces. The level of other precious dishes is generally not a hardware and technical problem, but the output of high-end ingredients is small, the supply is small, and the quality specifications change greatly, it is difficult to use it to practice, and it is inconvenient to make standardization.
Now in the bee's factory, the second-generation cooking robot has been successfully trial-produced in a small number of ways, and is being tracked and tested by a small number of test users, and continues to collect user opinions for further improvement and optimization.
The hardware department of Bee only occupies two factories in the bee garden, one is biased towards early trial installation, and the other is biased towards assembly line production. However, when the results of the general experiment are translated into industrial production, it is necessary to verify the economy and safety of the production process, while in the case of bees, it is more convenient to quickly improve the stereotype and test the market acceptance. In the end, the products that have practical significance are still produced by professional OEMs, and many of the many inventions made by Atletico in the past year have not reached the last step, and have been shelved due to poor test sales.
Of course, poor sales can't find a foundry for mass production, but it doesn't mean that the product is not produced, such as his fantasy vase, sleep aid pillow ball robot, and four-axis drone are all produced in their own factories, with a monthly output of one or two hundred, but it is a real order production to collect money and then produce without worrying about inventory backlog, and the profit margin of a single product is very good.
There is no trace of the image of the first generation of the big iron cabinet on the second-generation cooking robot, because it has now become a handheld device similar to a mobile phone, so it is called "Pocket Kitchen", and has applied for trademarks and patents.
The first generation is an intelligent cooking and processing machine, which allows users to put the processed ingredients into the feeding port, and wait for a few minutes to get the processed finished dishes after the power is turned on. The second generation is more like an intelligent interactive recipe, with a wealth of sensors "palm kitchen" can quickly measure the volume, weight, water content, temperature, smell and other indicators of different ingredients, intelligent notification of users to increase vitality, add water to open the lid, put seasonings, etc., as long as the knife work is not too bad, in strict accordance with the instructions of the equipment, the products made can be comparable to ordinary cooking masters.
In fact, the second generation of cooking robot is to remove the processing part and mechanical part of the first generation, and replace it with other kitchen equipment manually operated by the user, and there is no difference between the principle and the first generation of large iron cabinets, so that in addition to reducing the volume and reducing costs, there is also the function of increasing the variety of dish processing, and the original large iron cabinet can not make eighteen folds of buns that are ignored by dogs. Of course, non-professionals can't pinch eighteen pleats, but at least they can make the bun look like a bun, instead of making a stuffed steamed bun.
The cooking robot is fully programmed, which can greatly reduce the probability of failure and error in the cooking process, improve the "yield rate", and the finished product has passed the single-blind test for many times to defeat ordinary certified intermediate chefs. Of course, it is only this kind of intermediate chef who can get a certificate through a period of training, and the rich experience and feel of senior chefs and even first- and second-level technicians cannot be replaced by machines for the time being, after all, the ingredients cannot be completely standardized. And it was only tested on some dishes that were already very mature, so in fact, there was still a bias, and they didn't dare to do a real double-blind or triple-blind test, or let other third parties do blind tests.
The so-called blind test is to conceal the source brand information of the test sample and not tell the test subject, so as to avoid "brand bias" and affect the test effect, the double-blind test is not told by the investigator, and the triple blind test is not even known to the data analyst to avoid the influence of the "observer effect". The "observer effect" is related to the uncertainty principle of quantum theory in physics, but in reality it is related to a series of mental activities. The teacher will find that "the poor students are worse" and "the top students are sharper", and the experimenter will find that the experimental results "just happen" to have a combination of data that matches their predictions.
John Scari, who once led Apple to sell T-shirts and sailboats, famously launched the "Pepsi Challenge" to give consumers two unlabeled Cokes to choose the one that tastes better. The end result was a Pepsi victory, which led to a better reputation and attention, a surge in sales, and eventually a well-known manager who was invited by Steve Jobs to sell Apple computers.
Neuroscientists once used a CT machine to study the "Pepsi Challenge", but the blood flow in the brain of the subjects who tasted the same glass of Coke was significantly different during the blind test and the open test. The existence of "brain supplement" is confirmed, because "Coca-Cola" is a more well-known brand, and when you see the packaging and hear the name, the brain remembers the corresponding information, produces corresponding activities, and finally strengthens the feeling.
The temple's "vegetarian chicken" and "vegetarian fish" seem to use this principle, and various "vegetarian dishes" emphasize that they are mostly named after meat dishes such as chicken, duck, fish, elbow, belly, ham, and sausage, and are made into the shape of these meat dishes. This is not to be both delicious and good-looking, but to use the diners' association with the name and shape of the dish to promote "brain supplement" and improve the taste.
Vegetarian chicken is made like chicken pieces, and the name of "vegetarian chicken" will make it easier to eat chicken flavor; the same Coca-Cola will feel better than very Coke, just because of the "famous brand" bonus, the leather bag has more "LV" or "CHANEL double C" logo, the ordinary style has become simple and generous, cute and childish has become a youthful atmosphere, and the old-fashioned autumn has become a classic design......
The same fake imitation, if you don't know if it's fake, you will feel that it is high-end and high-grade, and if you know that it is fake, you will feel that the vulgar garbage has poor workmanship. So those who bought imitation bags and leather shoes, their hearts are actually very awkward, others think that she is carrying a brand-name bag is very beautiful and magnificent, but she herself understands that these are fake hearts in fact, there is not much sense of superiority and pleasure.
While chatting about consumer psychology, Atletico moved a small dining table and put it on the bow of the boat, and the two sat opposite each other, using the blue sky and blue sea as their own restaurant.
"So, what do you mean 'selling fakes is justified, and debunking is sad'?" Tang Jiayi Gege smiled, "I don't tell you that I am selling fakes, so as to prevent you from having a psychological preset that this is a fake, which will affect the unique brain tonic pleasure of brand-name products, so I am doing this for your good! Why do you want to report me?"
"Haha, Jiajia, don't patronize and laugh at others. This pan of bagel has something I made and you brought back yesterday, can you tell the difference?"
"Huh, follow me for a blind test?" Tang Jiayi smiled and picked up a piece of bagel, stared at Atletico Madrid's eyes, and took a bite gently. However, she had failed to observe Atletico's other aspects, and Atletico seemed to be habitually distracted again, and there were no clues in his expression.
So after eating three bagels in a row, she didn't try to point casually, but directly shook her head to indicate that she didn't know.
Atletico came back to his senses, pointed to a few of the bagels, and said, "This, this, this, I made all of them, and I made the third slice you just ate." ”
Shaking her head slightly, Tang Jiayi raised her eyes and looked in the direction of the bay, "I can't eat it at all, Ma Cheap Congratulations on you stealing another craft, and I am helping to abuse it again." ”
"No, no," Atletico laughed, "you're just saving time for me and for everyone." Without your help, it's just a little troublesome for me to take the palm chef to measure, as long as I am willing to learn and try, I can still master it in the end. And I'm not a bakery, so I can't steal their business. Even if other people learn to cook it with a smart chef, they still can't restore 100% of the original taste, and people who like their bread will still take care of their business. ”
There are two versions of "Pocket Kitchen", one is a professional version and the other is a lite version. The former has an independent client with a variety of sensors that have exclusive clips, spoons, measuring cups and other measurement accessories, while the latter is a mobile phone software that can turn eligible smartphones into smart chefs. However, because the mobile phone sensors are biased towards motion sensing "shake" or something, there is no special temperature and odor sensor, so the actual effect is much worse.
And because of the rich relationship between sensors, the professional version also has a strong ability to "learn dishes", when other chefs are cooking dishes, the handheld chef shoots its operation, and can measure and record its knife speed frequency, oil temperature, furnace temperature, interval time between steps, some raw material recipes and other data, and then combined with Atletico Madrid's "divine tongue" to further analyze and crack the ingredients and seasonings of dishes, which can achieve a reduction rate of more than eighty percent.
Although it seems that there is a 20% difference rate with the original, the 20% difference is scattered in multiple parts: taste, smell, shape, composition, structure, etc., and the difference in a specific index is usually within 5%, which is difficult for ordinary people to distinguish. After all, even if they are all originals, there will be slight differences in the size, shape, and taste of the same bagel in the same oven.
"Actually, it's still the most important thing, the professional version of the Pocket Kitchen may not be sold in the UK, right?"
"The British people are full of fish and chips. And they like to make their own bread, if there is an oven at home, they will make it themselves, and they don't like to make bread when they buy it outside every day, or it is inconvenient to make it themselves, so the impact should be relatively small. ”
"It's that the small restaurants and stir-fried dishes in China will be more affected, right?" Tang Jiayi squinted and smiled: "Buy a professional version, or download a mobile version, and cook at your own home, which is convenient and safe without gutter oil." ”
"Actually, where did you get so much gutter oil? This is again the result of psychological presuppositions. Because gutter oil, pigments, flavors, and even poppy-husks are often reported, consumers can't help but think of these things when they go to roadside stalls and restaurants, as if they are everywhere. ”
"But consumers who can afford smartphones or our handheld kitchens don't want to go to roadside stalls. The style of painting does not match, and the consumption habits are also inconsistent. Although there are often protagonists in the novel who often visit this kind of small shop after they are developed, and often describe the cramped and greasy tablecloths in the shop, the chef is rude and indifferent, but the protagonist will meet a lot of rich and idle diners there, and praise him and say that only this chef's cross-bridge rice noodles in the whole city are made authentic, but in fact, they are all nonsense. The vast majority of people have lost a lot of appetite after seeing the gloomy environment and greasy stained tablecloth tablecloths, and the slow turnover rate of eating is low, so this kind of small shop is also attractive to the lowest-end customers who only care about the price and have a high tolerance for the impression of taste. However, selling needles and lighters can make small profits but quick turnover, how can this small profit be sustainable?"
"So the products you make, don't say it's free, if you charge for it, it's all kinds of dead and expensive, all in order to let consumers establish a 'you get what you pay for, this thing is expensive'?"
"Of course!" said Atletico smirked, looking up at the sky.
"Boom" a passenger plane flew over his head, and the rumbling engine sound reached the ground, but it destroyed his image of pretending. For mobile phone users, please visit http://m.piaotian.net