Chapter 323: Crisis PR
As soon as Liu Chuanzhi returned to Kyoto, bad news came one after another, first he was sued by the consumer and the consumer court, and the summons had already been sent to the company. Immediately afterward, the national media began to report on the problem of Lianxiang's false propaganda and millennium bugs on a large scale.
If it is said that shoddy is just the personal behavior of the dealers below Lianxiang who forget their righteousness, Lianxiang can barely get out, but the false propaganda and the millennium insect incident behind it have given Lianxiang a headache from top to bottom.
Lianxiang's current official orders account for 30% of the group's revenue, and after the millennium bug broke out, a large number of government and corporate customers have postponed or canceled orders.
Now is the most critical time to rush orders in December, although the annual target of 200,000 units has already been completed, but it is still a lot short of Liu Chuanzhi's new requirements of 300,000 units for the group in September.
In the middle of the year, Liu Chuanzhi had already seen the explosive growth of the domestic personal computer market, and Lianxiang completed last year's performance in 5 months. In July and August, after the summer season, Liu Chuanzhi has predicted that this year's sales will reach at least 250,000 units.
Therefore, in September, Liu Chuanzhi held a management meeting and redistributed the indicators, requiring that the annual sales of Lianxiang in 96 must reach more than 280,000 units. The new index has been increased layer by layer, and when it comes to the group's sales, it has become 300,000 unitsγγγγγγ
Under the pressure of this perverted index, in order to complete the target, each branch can only relax the audit and review of dealers, and encourage dealers to buy food stamps in disguise, and at the same time promise dealers more preferential discounts, and use a lot of abnormal means to do marketing.
For Lianxiang, dealers and channels are originally interdependent and mutually beneficial. Lianxiang will carefully select dealers, and at the same time, the shortlisted dealers will also be more supportive of Lianxiang's work and have higher loyalty.
In the current chaotic business environment in China, there are more scammers than serious businessmen. As a result, after the various branches relaxed the review for performance, a large number of unqualified dealers mixed into the Lianxiang channel.
The dealers who made the shoddy incident before were the dealers who had just joined the Lianxiang channel recently.
Liu Ming had no intention of calculating, and with the cooperation of the computer newspaper, until all the black materials were ready, a complaint was handed to the court, and before that, Lianxiang was not given any reaction and public relations time at all.
At the same time, the two newspapers with the largest circulation in the computer industry, "Computer News" and "Computer World", have successively followed up and reported on the problems exposed by Lianxiang.
Three days later, other non-IT print media across the country also began to follow up, reprinting the articles written by the above two media outlets and starting to do some deeper investigative work.
A week later, finally the first TV media got involved. Kyoto TV spent half an hour reporting on Lianxiang on its own urban channel, and it was also in the form of an unannounced visit.
This is the first time that Kyoto TV has emulated the unannounced interview model of focus interviews, and the ratings of the program have increased a lot at once. Although most people don't know much about computers, it is precisely because they don't understand that they feel high and interested.
Ordinary people don't understand technology, and they don't understand what millennium insects, and after watching the secret visit of Kyoto TV, they are ignorant, but they will remember that Lianxiang sells counterfeit and shoddy products, and Lianxiang computers can't be bought.
Yang Yuanqing jumped in a hurry, seeing that the growth rate of the national sales data had dropped by three percent, and there was a trend of continuing to decline, he was really anxious.
On the one hand, the company's public relations and communication department was asked to pay close attention to public relations, and on the other hand, Yang Yuanqing and several of his executives began to contact their respective relationships separately, trying to use administrative relations to suppress these things first, at least not to continue to ferment.
Most of the media accepted Lianxiang's public relations, and the purpose of their press release was to wait for Lianxiang to take the initiative to contact them to talk about advertising, and now they are naturally happy to earn some advertising money from Lianxiang, but the computer newspaper still holds on to this matter.
Yang Yuanqing and Chen Zongzhou also knew each other, and called Chen Zongzhou in person, but Chen Zongzhou just called haha, saying that now that the computer newspaper had been sold, he didn't care, and asked Yang Yuanqing to find Li Hesheng.
As for Li Hesheng, he couldn't be contacted at all, and the person in the computer newspaper said that he had gone abroad for an inspection and would not return to China until half a month later.
Yang Yuanqing didn't know that someone was deliberately messing with him at this time, it would be too stupid.
Although emergency remedial measures have been made, the adverse effects have already spread, and if the computer newspaper does not stop, the negative reaction period will be further extended, which will bring immeasurable losses to Lianxiang.
At this time, another consumer reported to the media, exposing the scandal of Lianxiang using LG's second-hand display for refurbishment, and then selling it to customers with Lianxiang shells, as well as after-sales maintenance deliberately deceiving ordinary customers and defrauding high replacement costs.
Liu Chuanzhi must take action in person at this time, otherwise the Lianxiang brand will be completely finished.
Liu Chuanzhi and Chen Zongzhou met ten years ago, and Chen Zongzhou always wanted to sell Liu Chuanzhi a face: "Mr. Liu, it's not that I don't help." Now I really don't care. β
Liu Chuanzhi naturally didn't believe it, and Chen Zongzhou sighed: "Don't you know that we were acquired by IDG and Suihuang Capital? Now that they are the controlling shareholders, what can we say?"
Liu Chuan's old Chengjing: "Behind this incident is IDG? What is that Suihuang Capital doing? Why are they engaged in Lianxiang?"
Chen Zongzhou was helpless: "Mr. Liu, I don't know if there is an IDG behind it, but you did too much to the alien computer before, and you are looking for industrial and commercial taxation to seal the company." The domestic market is so big, no one can eat it in one bite, so why use this method?"
Liu Chuanzhi understood, it turned out that behind it was a small company called aliens, and the first time I heard the name of this company was in the first half of the year, and the company's performance rose so fast. In October, I paid attention to their situation, and it seemed that the monthly sales had exceeded 2,500 units, and I scolded Yang Yuanqing at that time.
Liu Chuanzhi groaned: "Then what is the relationship between this alien and IDG and Suihuang Capital?
Chen Zongzhou shook his head: "I may not know as much as the two kids, Hesheng and Zhigao, but recently I have basically retired from the second line and don't care about anything." However, the boss of Alien Computer is also surnamed Liu, called Liu Ming, and has a good relationship with IDG. By the way, now IDG Xiong Xiaoge doesn't care much about venture capital, mainly Zhang Chen is in charge. β
Liu Chuan's heart moved: "Lao Chen, do you want to come to Lenovo? We are lacking a minister of the communication department here." By the way, who is that Zhang Chen you just talked about?
Chen Zongzhou laughed: "Lao Liu, we have known each other for so many years, and I won't be polite to you anymore, I can't go if I want to." When they invested, they signed an agreement with others, and if they resigned voluntarily, they were not allowed to work in the IT and media industries for five years, otherwise the liquidated damages would be millions. As for this Zhang Chen, our newspaper has reported on him before, it's really amazing, he is not yet eighteen years old, and he is now a billionaire. He did the most popular Internet software in the United States, ICQ, and he just got the news two days ago that this ICQ made him $200 million. Gee. β
Liu Chuanzhi said: "200 million US dollars? Is it really fake? Not even eighteen years old?"
Chen Zongzhou thought for a while, "It should be eighteen soon, he came to Yuzhou when he signed the agreement last time, my person took his ID card to open a room for him, and took a look, it should be January's birthday, it's almost there." I can give you the phone number of him and the alien boss Liu Ming, and you can see for yourself if you need to get in touch. β
Hanging up the phone, Liu Chuanzhi called a few more friends. It didn't take long for some of the information of Zhang Chen, Huoxinyuan, Suihuang Capital, and Alien Computer to be put on Liu Chuanzhi's desk.
After reading it, Liu Chuanzhi was silent for a while, and pressed the speakerphone button on the phone on the desk, "Liang Fang, let Mr. Yang, Mr. Zhu, and Manager Ning come to my office." β
(End of chapter)