Using the curve to save the country to let Bloomberg land in the Chinese market, for Zhang Chen, there is not much direct economic benefit.

The audience is too limited.

The total number of registered shareholders in China AMC exceeds 70 million, and it seems that the securities market is already one of the largest in the world. But in reality, there is a lot of moisture.

First, the phenomenon of duplicate account opening is very common in China, the same person, in different securities companies to open different accounts, due to the data of each securities company is not interconnected, will be included in the total number of shareholders.

Second, the flood of speculators and the wanton opening of accounts by bookmakers are also an important source of moisture.

In order to speculate on goods, many investment companies use hundreds or even thousands of different ID cards to open accounts with securities companies through various channels, and this part of the proportion is quite large, so large that there is almost no way to count.

In 1992, the Shenzhen Post Office received a package weighing more than ten kilograms, and when I opened it, there were 2,800 ID cards inside!

Among the 70 million accounts, Zhang Chen estimates that only 30 million are real stock speculation, and there are still a large number of dormant accounts.

Of course, the target audience of the Bloomberg terminal is not retail investors, but institutions, and in the United States, the market share of institutional investors reached 30% in the 70s and 70% in the 90s. What is the market share of China's institutions?

Less than one percent!

Although the establishment of closed-end funds has been approved in China in March this year, the number is pitiful, and it can be counted on both hands. There are only a few hundred institutional investors in the country, which is completely incomparable with the pattern of tens of thousands of institutional investors in the United States.

Therefore, the domestic securities investment market is still at a very low stage. The lack of institutional numbers and market share will not bring sales revenue to Bloomberg terminals at all in the short term.

There is nothing unusual about the Bloomberg terminal, which looks like a multi-monitor computer with a clunky and ugly keyboard and a variety of indices and financial information that the layman simply can't understand.

But it is such a terminal, charging a high usage fee of $1,500 to $3,000 per month, but it still makes global financial people obsessed with it, and it has become a new status symbol on Wall Street, I have to say, this is a miracle.

Michael Bloomberg was originally a computer student, and after leaving Salomon Brothers, he founded Bloomberg. During this time, Mr. Bloomberg found it difficult for investors to grasp the price movements of bonds in the same way that they did stocks. So, Michael Bloomberg developed the Bloomberg terminal with years of professional experience at Salomon Brothers and his computer background.

When Bloomberg developed the Bloomberg terminal, it was the eighties, and there was no internet. In order to convey data and information, Bloomberg can only set up his own dedicated line, so the Bloomberg terminal is not a terminal for the Internet, he has his own dedicated line network.

With the help of Merrill Lynch, Bloomberg's Bloomberg terminal began to take root on Wall Street, and because the Bloomberg terminal integrated the most comprehensive and up-to-date financial information and undisclosed information, and the interface was relatively simple and easy to use, it greatly saved the cost of analysts and managers of various companies, so it quickly became popular on Wall Street and became a necessary production tool for Wall Street.

The most surprising and attractive thing about Bloomberg Terminal is its social module.

Yes, before the advent of the Internet, Bloomberg began to experiment with social networking on its own terminals.

There are also community and chat functions in the Bloomberg terminal, where people who own terminals can post various messages on the terminals and find users who also have terminals to communicate. Bloomberg originally made this feature just to facilitate messaging between users. But after a few years of operation, the social module has become the most active module group of Bloomberg terminals, and it is also the function with the most user stickiness.

Due to the high usage fees and high professional demand of the Bloomberg terminal, almost all Bloomberg terminal users are executives or star traders of various investment institutions, and whether they own a Bloomberg terminal has become a direct proof of whether a person has entered the core financial circle of the United States.

There are many companies that will even use Bloomberg Terminal as a reward for executives. Even if this executive is an old antique born in the forties with a fat brain and no knowledge of computers, he must have such a terminal.

Therefore, 100% of the users of Bloomberg terminals are high-net-worth users, and the assets owned by this group of users are far greater than the average amount of social assets, and the social resources they have are difficult for ordinary people to compare.

It can be said that these 300,000 users generate more profits than 30 million ordinary users!

At present, the number of users of Bloomberg terminals has exceeded 300,000, and these 300,000 customers are Bloomberg's greatest wealth! They not only contribute $600 million in monthly operating income to Bloomberg, but also the cornerstone of Bloomberg's cross-industry operation!

And Zhang Chen is aiming at this part of the future users of Huaxia.

Zhang Chen does things, or he doesn't do it, or he has to be the first. Suihuang Capital is preparing to build its own securities company in China, and at this time, if the Bloomberg terminal can be introduced into China, it will be self-evident that it will promote Suihuang Securities.

Introducing Bloomberg into China and firmly controlling this part of customer resources in their own hands, even if the domestic agency company loses millions every year, it is worth it.

It is true that Bloomberg Terminal cannot make money for Zhang Chen, but it can make Zhang Chen make better money, just like playing games to buy auxiliary star promotion props.

Moreover, China's securities market is in great need of international standards.

Bloomberg listened to Zhang Chen's proposal, thought about it carefully, and nodded slightly: "This proposal is worth exploring, but the premise is that this company cannot put on the name of Bloomberg, nor can it solicit customers in the name of Bloomberg." ”

It wasn't easy for Bloomberg to get the reputation he has now, and Bloomberg is a very reputation-conscious person. For so many years, neither Bloomberg nor Bloomberg personally had any negative news.

Therefore, regardless of the deal or partnership, Bloomberg's first consideration is not to have a bad reputational impact on Bloomberg.

Zhang Chen smiled heartily: "Of course you can, we can discuss it tomorrow。。。。。。 ”

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"Chairman Xia, there is indeed no purely private securities company in China at present, but we also do not clearly stipulate that private capital is not allowed to enter the field of securities firms, right?" Shen Nanpeng sat opposite Xia Lifeng, chairman of the Securities Regulatory Commission, with a smile, and picked up the gaiwan tea next to him, "You try it, Shifeng Longjing on March 25th, authentic Ming Qian tea." ”

Xia Lifeng picked up the cup, brushed the foam with the lid of the cup, sniffed it, took a sip, and said expressionlessly: "The tea is good, the water is better, your water is not ordinary pure water, right?"

Shen Nanpeng stretched out his thumb and praised: "You are an expert, the water of the Tiger Run Spring, more than 1,000 kilometers over, the dragon well with the tiger run, the dragon and the tiger are mutually beneficial, there is a taste." ”

Xia Lifeng sighed, put down the tea bowl, and said slowly: "What you said about this, we actually have considerations. However, the ChinaAMC securities market is related to the national economy and people's livelihood, and how to prevent systemic risks is the first priority. Some comrades have different voices on the establishment of private securities companies, holding that the entry of private capital into this field will cause chaos in the securities market and increase financial risks. ”

Some people say that I will cut diao live on the double watch today, and I really haven't seen it since the founding of the People's Republic of China, so I have to see it today.

(End of chapter)