At this tense moment of the national anti-Japanese war against SARS, on the domestic Internet, the topic of "National Landlord Competition" quietly set off a wave of wind when it began. Pen % fun % Pavilion www.biquge.info

At any cost, this word appeared on some popular forums in China, this information appeared on the portal of Wangyi, and a link address appeared on the navigation page of Hao123, and even on Baidui search, all the content related to the landlord, the content about this competition also appeared in the first place on the search page.

In addition, on the forums of colleges and universities across the country, some popular games now, as well as the starting point Chinese network, which has just been included in the business sector, have been brushed by this activity.

Regardless of the cost, the investment is not only reflected in the placement of advertising.

Just a slogan of "all-round landlord" may be able to make everyone curious, but in order for users to really participate in it, there must be enough gimmicks.

Gu Heng's method is as simple and crude as ever, that is, to use extremely rich prizes to hang the user's appetite first.

This national landlord competition is divided into ten districts, and each district has a number of first, second and third prizes.

First prize: Laptop worth 10,000 yuan.

Second Prize: Rockia mobile phones worth thousands of dollars.

Level 3: MP3 worth 1,000 yuan.

Winner: 10-200 yuan phone bill, or a small gift of the same value.

This investment alone is nearly a million.

Is it worth it for such a cost-free investment?

Can inputs be proportional to outputs?

Is a casual board game that doesn't seem to be much profitable worth such a big investment in promotion?

These considerations were discussed at the company's high-level meeting, and Gu Heng asked rhetorically: "What is the foundation for an Internet company to survive and continue to grow?"

Everyone has different opinions, and finally listed a few items, such as excellent products and concepts that cannot be easily copied, excellent user experience, and so on.

Gu Heng finally concluded: "It is the user, whether it is an excellent product or a novel creative concept, the ultimate goal of everything is to attract and retain users." Unlike Microsoft, these high-tech enterprises, with core technology can be invincible, the selling point of Internet companies is more dependent on a concept, even if a product is excellent, there is no possibility that it cannot be copied, only the level of entry threshold. Therefore, it is not advisable to be blindly confident in the products you have developed, and it is impossible to run rampant in the world.

To take the simplest analogy, just like the current star enterprise Tengxun, its products have a high gold content, is it difficult to copy? If it is only at the level of one million users now, I have this confidence and can replace it. Therefore, the core that Internet companies really rely on is the number of users and the quality of the product, which is the key to retaining users, but not the key to determining victory or failure. ”

Having said so much, the core idea that Gu Heng wants to express is nothing more than one, there is no need to care about the immediate gains and losses, as long as you can make users, there will be milk, and bread will also be there.

Unbelief?

You go to see Teng Xun, the little penguin that was worth millions of dollars a year or two ago, and few people were willing to deal with it, in the last round of financing, wasn't it given a high valuation of 66 million US dollars by South Africa's MIH Group?

Others can do it to get through the trough period and usher in spring, and now we have enough funds, why don't we have this confidence?

Relying on some true or false remarks, as well as more and more sophisticated flickering Dafa, Gu Heng quickly suppressed some discordant voices within the company.

As the head of the business, he can sometimes be dictatorial, but when it comes to some major decisions, he must also give his subordinates a plausible explanation. Otherwise, in the long run, it is inevitable that the image of a dictator who is stubborn and self-serving and cannot listen to opposing opinions will be left in the hearts of his subordinates, and a situation of detachment from morality will appear.

To fully promote the YY game platform, this is the plan that Gu Heng has already set, and it can even be said that whether it can attract enough users is the key to whether the company can step onto a bigger stage in the future.

Once the YY game is successful, it can create tens of millions of users, and then take advantage of its popularity to dissipate, and then import users to the Renren network that will be launched soon, and then, relying on Alipay, YY games, Renren, and a series of products are bundled with each other, it can be regarded as having its own foothold, and can have game capital in the future Internet wave.

Therefore, in Gu Heng's view, as long as this national landlord competition can be successfully held, even if it is invested, it is worth it.

At the same time, it is also a must!

He doesn't have this kind of big killer with hundreds of millions of users in his hands, and he can't guarantee that the situation will be opened quickly as soon as the YY game is launched, and the only thing he can do is to seize the opportunity in front of him, and promote it through all effective ways, to create topics and heat.

Don't look at the number of users of the online game forum as many as one million, but compared to the number of people who go online today, this number is too small, and it is not enough to deduct a fraction of the deduction.

After going through that era, Gu Heng is very clear that in the future Internet era, whether it is the capital market or people inside and outside the circle, the most intuitive index to look at the prospects of related enterprises is the number of users.

Whoever has the platform with the most users will be invincible, even if you keep losing money or even need to throw money into it, there will never be a lack of capital favor and pursuit.

Undoubtedly, the online game forum does not have this potential, and can only rely on the platform of YY games.

Gu Heng has reason to believe that as long as users fully understand the many game functions on the YY platform through this competition, YY games will definitely have the strength to stand out in the era when this video and music website has not yet appeared and netizens' entertainment methods are still relatively poor.

Late April......

The slogan of the national anti-SARS war has been officially implemented in the lives of hundreds of millions of people, walking on the streets, there are people wearing masks everywhere, there are fewer people shopping malls, fewer people entering hotels and restaurants to socialize, and some entertainment venues that are usually far more lively than during the day have gradually become cold.

Humans are social animals, and it is human nature to chase lively and hot topics.

Therefore, when due to the troubles of SARS, I could not find enough entertainment activities in real life, so I had to seek other ways to relieve my boredom.

Watching TV, watching DVDs, and playing games on the Internet has become the norm.

Naturally, the topic of the National Landlord Competition, after the early publicity, has gradually developed into a hot topic among netizens.