Section 340 Story and Box Office
6p�c�l&֡��xfύ:��ݍ�4|�#�j�c|�����[ =��n1x�%����; The late-night session starts at half past ten. Some theaters even start at ten o'clock.
The three theater chains in Nanshi, some of which have three-dimensional special effects, began to release a new movie in the advertisement.
It's just that this movie is said to have three-dimensional special effects. It was actually played in the middle of the night, which made some viewers who often watch movies feel funny.
Three-dimensional special effects! The most representative word of the year. It is not an exaggeration to say that it is a representative of burning money.
With the popularity of "Super Battleship 4", there are naturally many movies that want to follow suit. Especially those movie magazines have cleaned up the special effects of "Super Battleship 4" in the section dedicated to the behind-the-scenes of the movie.
There are several companies that have used their own advantages and energy to obtain several stereoscopic special effects cameras. Then the groping and shooting began.
Although it is a groping, the things that are filmed can't be paid for by the film company, right?
Although it has been sprayed a lot, on the one hand, theaters are looking for a film to replace "Super Battleship 4" - after all, it is impossible to only show "Super Battleship 4" in renovated theaters, right?
On the other hand, the audience was hooked up by the words three-dimensional special effects.
So there was a situation where even if the story was not told well in a few films, it still didn't lose money and made a fortune. Now, naturally, there are two joys: while the film company is groping for technology, it is also making money. The cinema chain also ensures that the cinema is not vacant, which causes waste.
And Chen Qing got Zhang Yingxia's guidance at the beginning: this film is not only a version with three-dimensional special effects, but also an ordinary movie, that is, a 2D version.
Depending on the situation, it will be pushed out. After all, this copy is much cheaper than the one with stereoscopic special effects.
Although, this "Midnight Bell" with stereoscopic special effects is not much more expensive - whether it is compared to other stereoscopic special effects movies, or compared to ordinary versions of movies.
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It's a weekend night in the summer, and it's the first day of the release of Midnight Bells, which is already behind the ravages of Super Battleship 4. At least the eye of the storm is gone.
The data of the box office statistics came out the next day.
In the studio, a group of people looked at the data faxed from the theater and didn't know what to say. There are 26 three-dimensional special effects theaters in the entire Southern World. From 10:30 p.m. to 3:30 a.m., three sessions. The box office on the first day was 5.07 million.
Even if it is the ticket price of a three-dimensional special effects movie, it is a ghost compared to an ordinary movie, but the box office on the first day is more than 5 million.
Maybe it's the worst result of Zhang Yingxia's studio after becoming famous!
On average, a theater is less than 20,000. And the ticket price of a movie with stereoscopic special effects is more than twice the ticket price of an ordinary movie. It reached more than 160 yuan. That is, one night, one theater, three shows. Each session, about forty people!
These are theaters with at least 300 seats.
However, the owner of the theater is happy.
This is more profitable than "Super Battleship 4". "Super Battleship 4" is a movie of more than two and a half hours, and at the same time, there are at most two scenes.
And now there are a lot fewer people watching this movie. Especially in the middle of the night, basically no one wants to stay up late. Instead of leaving these theaters empty, try a new one.
Now I look at the results well.
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Chen Qing never thought that the movies he made would receive unanimous praise.
That's simply not possible.
It's the same with Midnight Bells.
Putting aside a group of data parties, they began to research Chen Qing, the only female director in the 10 billion club, and began to be confused.
A number of film critics who love horror movies have also started their work. Some boast and some degrade. I don't know how many of them are related to the theater. But it doesn't matter.
Chen Qing has confidence in this film.
This film belongs to the category of psychological horror. It will definitely scratch the hearts of those horror movie fans.
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on the web.
In the online forum that Nan Xiaobei is concerned about, a forum dedicated to watching horror movies, there was a comment on "Midnight Bell": I have watched this film. I'm scared to death. The first thing I did when I got home was to throw out the two TV series at home. That's when I can sleep well.
The next morning, when I woke up, I saw the empty areas of the living room and the kitchen, and I remembered what I had done last night, and when I went out to look for the TV, I found that the cleaner had cleaned it up for me. I guess they thought I threw away the broken TV.
Now I'm on my way to buy a new TV.
Because the content of this post was interesting, it was casually topped by the manager.
But the thread is more interesting:
"Mom, I changed two TVs after watching a movie. This e-commerce mall is going to be sent!"
"I don't know if the mall will send it or not, but the community cleaning workers must have sent it first. ”
"I'll go, can watching a movie here stimulate domestic demand and increase GDP?"
However, in a group of happy posts, there is also a reply that is: Like the landlord, buy a TV. But consider whether to buy it today, after all, you are worried about whether you will throw it away again at night.
Under this reply, the landlord replied: I also have such concerns, but think about it, let's buy it. It's a big deal to throw it away and buy it again.
At this time, the tone of the landlord shocked many people.
Someone coaxed and said: "The landlord buys a few more units, so that he doesn't have to buy them every day." ”
Someone directly ridiculed: "The landlord is pretending to be a horror movie forum, does this local tyrant still watch horror movies?"
As soon as this reply came out, it suddenly meant to sow discord.
However, the landlord did not reply.
Just when the mocker feels like he's in control.
The landlord directly posted two pictures, one picture is a hand with a watch, holding the ticket stub of "Midnight Bell". One is a drawing of the interior of a sports car.
The ridiculer immediately began to ridicule: "This is a car borrowed from a garage! I know this car, the production version of the sports car, the entry-level one, just a million yuan." ”
Then without waiting for the mocker to be proud, he was taunted back: "Don't be stupid, you can borrow the car, but you can't borrow the watch." Check that watch, you can buy a sports car and a half for the money you can buy!"
After speaking, it is still on the floor below, and the price of the landlord's watch that can be found on the Internet is directly attached - 2.02 million.
At this moment, everyone was shocked, and someone said a very classic sentence: Great, poverty limits my imagination!
Aside from these interesting facts on the Internet.
The box office on the second day actually reached more than 15 million. It was a surprise to many. This means: Attendance has reached 30 percent.
On the third day, the box office directly reached 27 million. The average attendance rate reached 63 percent.
At half past ten in the evening, the attendance rate reached more than 90 percent.
Then, in the forum for horror films, it was still the post of the landlord, but more and more people began to post - about how they went home and threw away the TV series before they could sleep after watching the movie. Then the next day I went to buy a TV story.
Chen Qing, who got this data, directly announced: This film, there is no problem in keeping the capital, now it depends on how much you can earn.
The reason why I can say such things is because the late-night session is a very special time.
People who can come out to watch movies at this time basically don't care about going to work the next day, or they care, but there are ways to fool them.
These are all fixed audience groups