It is a must for every qualified venture capitalist to fill in the gaps and provide support in all aspects, especially management support, for the invested companies. No matter how eccentric the personality of the entrepreneur who invests in them is, it must be the same, because no one will fight against their money.

Although Omidia has an eccentric personality, he does what he says, he has no interest in managing the company, and after Meg Whitman officially took office, he did not interfere in any company management matters, even if Meg's actions were big, as long as they did not hurt the confidence of investors, he would let it go.

Of course, this also made Meg Whitman's previous opinion of him improve a lot, and at the same time, Meg Whitman also knew that if she did not perform satisfactorily, she was afraid that she would end up with the same fate as McKinsey's two advisers.

"OK, we needed a marketing plan that would let more people know what eBay does. In addition, cooperation with AOL, Yahoo, and Amazon, which has just gone public, must also begin immediately. Based on the above points, I have now adjusted the architecture of eBay as follows。。。。。。 ”

In less than a week, Meg Whitman moved from Boston to California and officially started working.

First of all, Whitman made a drastic reform of eBay's structure, reorganized departments according to functions, and recruited more than a dozen middle managers to enrich the company's management.

Zhang Chen gave Whitman an idea to expand his eBay popularity, and that was to create hot hype.

"Create hype?" Whitman frowned.

Zhang Chen nodded: "Yes, although eBay has plenty of cash now, relying on advertising alone can't make most people interested in ebay, so we need a hot spot, if there is no hot spot, make one ourselves." ”

Whitman nodded, "This is indeed a solution, and I will have a meeting with the marketing department to discuss it." ”

Zhang Chen smiled: "I have an idea, you can see if it is feasible." ”

Whitman smiled: "Everyone knows that you used Jobs to hype up ICQ, and this time you won't use that big guy to hype it again, right?"

Zhang Chen said with a smile: "It's a joke, but this time it's really different, eBay's target customers are the whole people, so a civilian representative is needed to do this." That's right, my idea this time is to swap. ”

"Swap?" Whitman was puzzled.

Zhang Chen took a pen and wrote and drew on the paper: "I have suggested that eBay develop a barter function, where people can exchange their own idle items for other people's idle items. As long as both parties agree, the transaction can be established. We can use our brains on this. ”

"Think about it, if there was a young man who had nothing else but a paper clip, of course, this paper clip could be very big, it was a work of art, and he wanted to exchange this pin for a car, and a little more crazy, for a villa, what do you think he would do?"

Meg Whitman's eyes lit up, "Of course, it is constantly replaced, each time the item with a slightly higher value is exchanged, and finally it is exchanged for a car or a villa." ”

Zhang Chen snapped his fingers, "That's right, he may first exchange a pin for a pen, and then use the pen for a signed basketball, and the signed basketball may be exchanged for a second-hand mobile phone or game console, and the game console may be exchanged for a higher-value commodity, until finally, he may exchange for the right to use a second-hand car or a villa, even if the right to use it is only for one year, do you think it will cause a sensation in the media?"

"Maybe it will take a few months to fully implement this plan, and if it is too short, it will lose its legitimacy, and we need to let the media know that on eBay, you can photograph and exchange everything you want, as long as you can spend enough time on eBay. ”

Once this kind of news appears, no media may make a front-page headline, but there is no doubt that he will definitely appear in urban hunting programs and columns, and these columns are the programs with the highest ratings and viewing rates, and ordinary people in the United States and even around the world will know about the existence of eBay through this news. ”

"What's going to happen next? Log on to eBay and see what this auction site looks like? Ambitious people may want to replicate the success of that lucky young man, and our sales volume will go up sharply. ”

Meg Whitman's look of surprise was overflowing: "Zack, you're a genius, oh my God, how did you come up with the idea?"

Zhang Chen crossed his legs and pointed to his forehead: "Yes, I am a genius." ”

Whitman laughed, and then listened to Zhang Chen: "In addition, Meg, let me remind you not to be too explicit, don't let the media seize the handle, and turn a positive operation of the brand into a clumsy one-man show." ”

Whitman smiled and nodded: "You're right, this plan can be carefully planned." ”

Zhang Chen said: "When it comes to changing the villa, I can contribute the right to use a villa for one year, and at this time, it is harmless to sponsor it, but it is considered credible." ”

Whitman smiled: "Then I'll be disrespectful, I will determine the plan as soon as possible, maybe it won't be long before you can see this news from the media." ”

——————————————

"Wang Fang, can you eat quietly, it's annoying. Xiang Dongdong irritably took down the book covering his face and said dissatisfied.

"As long as you have a lot of business, Xiaoxia doesn't have so many things to do, right, Xiaoxia?" Wang Fang chewed a pack of crispy noodles and raised his head to Lin Xiaoxia on the top bunk.

"People don't bother to pay attention to you. Xiang Dongdong turned over from the bed and sat up, "Eh, Xiaoxia, what are you thinking about not speaking for a long time? ”

Lin Xiaoxia was startled for a moment, and smiled reluctantly: "Ah? ”

Wang Fang didn't believe it, and said with a smile: "I didn't think about anything, can't it? We talked about it for so long, and we didn't see you talk about it, do you miss your Zhang Chen?"

Lin Xiaoxia's face became very bad, she didn't speak, turned around and knelt on the bed to fold the quilt.

Xiang Dongdong glanced at Wang Fang and pulled her hard, Wang Fang's personality is heartless, big grinning, sometimes talking without brains, it's been a few days, Lin Xiaoxia's phone hasn't rang, maybe something happened to the two. You mention Zhang Chen now, isn't it a pot that you can't open and which pot you don't mention.

Wang Fang was also too nervous, and he didn't understand what Xiang Dongdong meant for a while, so he pouted and said, "Why are you pulling me?" Xiao Xia's boyfriend hasn't called for so long, and no one is allowed to think about it?"

Xiang Dongdong rolled his eyes, forget it, give up, this kid's IQ is hopeless.

At this moment, the aunt in charge of the dormitory pulled her neck and shouted downstairs: "Lin Xiaoxia! Lin Xiaoxia! Come down, someone is looking for you!"

(End of chapter)