Chapter 637: Changing careers to sell needles
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In the office area of the machine home, Yuan Yang still sticks to his cubicle post.
On the folding ruler-shaped desk, there are stationery cups, desk calendars, telephones, bookshelves, and some small and delicate decorations, and there is a smart bonsai the size of a lunch box, in which the mountains and rivers are like trees and grasses, but the height is not more than 15 cm, which is not as good as the dogwood with green leaves and red fruits next to it. The former is a real pocket bonsai, and if you look closely, you will find that the leaves and fruits are flat, and it turns out to be a three-dimensional paper mold.
This thing is actually part of the invitation letter of the bee Chongyang, and manufacturers like to put some interesting gadgets in it when they send invitations these years, such as soap, steel helmets, lollipops, classic game consoles, classic feature machines or something. Bees are no exception, and last 69 press conference gave a piece of artificial amber, and now it is still shiny and on the bookshelf. However, this invitation is accompanied by two peculiar cardboards, which can be turned into a small golden chrysanthemum and dogwood paper mold after simple assembly after opening, which smells of flowers and herbs and can be eaten, which can also be regarded as echoing the festival theme of drinking chrysanthemum wine and dogwood during the Double Ninth Festival.
Yuan Yang asked for the paper dogwood, as he promised to help Lao Wang take care of the bp version of the reward, as for the yellow chrysanthemum, it is better to leave it to Wang Situ himself.
Under the bookshelf are two large-screen monitors side by side, and his daily work is to watch the six channels reprint in time, and the double display can naturally bring a wide field of view.
It is said that some artificial intelligence companies have developed an automatic drafting machine, claiming to be able to collect specified information by themselves and apply preset templates, plus "shocked, miserable, profitable, super x" and other necessary words of the title party and then automatically send it out, properly to rob Yuan Yang of the rhythm of their jobs. However, the good news for him is that intelligent screening can't replace real people for the time being, and even Facebook News, which attaches great importance to AI, still retains a human team to filter the "optimized" headline list, so for the time being, there is no need to worry about being defeated by the machine.
On the right display, the homepages of the other four websites are displayed in split-screen mode, which automatically refreshes every few minutes. However, Yuan Yang only glanced at it hurriedly after a while, and most of his attention was on the left screen. There are also two web pages displayed on the split screen, one is the video playback page, and the other is the work page of their home for the machine.
He is now watching the live broadcast of Bee's Chongyang press conference, and at the same time selectively moving its content to the graphic live broadcast post he is updating.
To be precise, Bee's Chongyang press conference this time is actually online and offline, with roughly the same content but many differences, and they cooperate with each other to achieve up and down linkage.
The offline one could not broadcast the film and add special effects due to the venue and time, and it became very three-dimensional, while the online press conference was a 3D animation version, and the screen was full of special effects that looked particularly two-dimensional, and even the broadcast platform chose a barrage live broadcast website full of home atmosphere.
Wang Shan went to the capital with an invitation as a reporter in front, while Yuan Yang, as his good friend, stayed in the company to watch the online version, after all, the latter has a larger amount of information and is easier to obtain the content of the article. In both press conferences, there is the incarnation of Atletico Madrid, the Diaoyutai is a thousand-mile remote controlled wheeled machine qì person, and the online one is the 3dcg version of Atletico himself, of course, the clothing and hairstyle are more sci-fi and beautiful.
Although the online press conference was logged in to ABCDE's five major barrage stations at the same time, the swan live broadcast codenamed E station is his son after all, and the picture quality is the best and the most popular, and this is what Yuan Yang watched.
Because of the delay in video transmission, Atletico Madrid here has just announced a new sub-brand "An", which suddenly startled a shoal of gulls and herons, causing a barrage to fly all over the screen to completely block him.
"I guessed right, where is the prize?", "Jin Ke Lax1", please check "Poop x1, eat it while it's hot", "Don't thank you for reporting the red letter", "The Trademark Office will pay me back my hard-earned money!The Trademark Office: I don't carry this pot! The bee is really, can't you just print one yourself? What is the most loving thing about each other", "I feel sorry for the Ludao Shang Dynasty industry"......
Seeing some of these barrage contents, Yuan Yang prides himself on being well-informed, but he still can't help but smile knowingly.
The Trademark Office suddenly ran out of paper for two months, which caused some artificial twists and turns in Bee's new brand strategy, which obviously pitted Atletico Madrid. However, on the other hand, the bee can be regarded as an indirect return to the pit, stabbing the news that was originally only circulating in the industry to the people of the whole country, giving the department a good reputation, and the head of the department should be drenched in blood by the superiors.
The special paper with anti-counterfeiting certificate needs to go through special procurement channels for safety, and then I don't know what went wrong with their internal cooperation, and the certificate printing department has not recovered since two months, after all, it takes a bunch of processes to initiate political axe procurement.
In fact, there are too many people like Atletico Madrid, who have nothing to do and register their trademarks to play, and it takes too much money to run out of food because of paper.
It is rumored that half of the IP agencies in Ludao are raised by him, although there is no specific ranking, but the number of registered trademarks held by Atletico Madrid and Bee Group is definitely scary. Not to mention anything else, there are 37 090719 smartphone trademarks that can be queried under the names of the two alone, and this is not counting those that are still in the long preliminary examination stage.
With more than 30 options for the trademarks that have been put into use, such as bees, god ships, and aqua, it is naturally extremely difficult to guess the name of the new bees. Wang Shan and Yuan Yang were still worried, but fortunately, the Trademark Office opened in time to help them eliminate most of the options, and the rest were analyzed in combination with the meaning and connotation, and it was very likely that the answer would be correct.
Of course, if you don't pay attention to this news, you won't enjoy the benefit of getting rid of 80% of the wrong answers, and it's naturally difficult to guess the results.
In fact, if there is no trademark certificate, it is only that the registered trademark logo cannot be used in publicity, and it can be replaced by the TM logo, because the trademark registration cycle is often calculated in years, and many start-up brands can't wait for registration to sell the TM unregistered trademark. However, in the event of an IP lawsuit, the party that lacks official recognition will be at a disadvantage, and the packaging and related web pages will have to be changed in the future after the trademark is granted. Bees had suffered from this in the past, so it was more likely to be inclined to use a registered trademark, and that was exactly what happened.
Manually lowering the density of the barrage, Yuan Yang saw Atletico Madrid's CG face again, and was explaining the composition of this "An" intelligent health platform.
In Yuan Yang's view, bees can actually give up offline press conferences and concentrate on online press conferences, after all, their CG and VR technology are powerful enough to replace most offline press conferences, and they can also bring a lot of new tricks.
Just like now, with a move of both hands, a string of small objects flew out from behind him and flew around him, each with a cold glittering point, which looked like a preparation for the master of the hidden weapon before going berserk, full of a gorgeous, cold sense of threat.
Of course, these things are not hidden weapons, but another kind of thing used to stab people, blood collection needles.
It is not difficult to guess that the machine that Wang Shan saw over there should be talking dryly: "The platform is based on the mobile phone as the main body, connecting the household rapid blood tester downward, and the cloud health monitoring center upward, coupled with the micro-pain blood collection needle of our patented technology, we can build a daily health testing platform for hundreds of millions of families." ”
On the screen in front of Yuan Yang, as the text prompt of "Dense Fear Warning, 3, 2, 1" disappeared, the pile of traditional blood collection needles quickly gathered and formed a tight formation on the left side of Atletico Madrid's body.
On Atletico's right-hand side, there is only a small pile of spikes, shorter and thinner, painless lance lancets, which look very dangerous to be outnumbered.
In the sound of blood-boiling music, a white cylindrical fierce general drilled out of the painless needle, rushed into the traditional blood collection needle on the opposite side and killed the special kill, and the score quickly increased to ten figures, but it was not long ago, and soon the fierce brother actually fell to the ground and shattered into three pieces. A small glass bottle falls out of it, and a little red liquid can be seen swaying and swaying in the close-up, which stands out against the silver-white metallic patterned floor.
Yuan Yang didn't understand what this animation was trying to express at first, but he understood it when the small glass bottle fell out.
There are also many netizens who also understand, and there are suddenly "Theranos is not convinced!", "Sherlock Holmes says I'm not dead!", "Who is Sherlock Holmes?", "Peanut's friend", "The previous deception is not good, Elizabethholmes is the hottest Silicon Valley entrepreneur now", "Front, Theranos has been debunked and faked recently, have you made it?".
Until then, Elizabeth was a darling of Silicon Valley and the Pacific Ocean, dropping out of her sophomore year in 2003 to start a blood testing company, Theranos. They invented a painless lancet called nanotainer, which only needs to prick the capillaries of the fingertip to collect one or two drops of blood, and then can use the exclusive Edison Edison analyzer to perform multiple physical and chemical biological analyses, which can achieve up to 240 tests. Routine blood tests not only require venipuncture to collect a few milliliters of blood, but also take a lot of time to analyze, not to mention the obvious pain and high cost.
Cheap, fast, comprehensive, and most importantly, painless, this company has directly hit many pain points in the field of blood testing, and has naturally been sought after by venture capital and the media, and has successively received more than 400 million US dollars in venture capital, with a valuation of up to 9 billion US dollars, and the ride-hailing software Uber and the private rocket SpaceX, as a high-valuation star startup on the list of top ten unicorn companies. And Elizabeth Holmes, who holds half of its shares, has also skyrocketed in net worth and become an entrepreneurial star among post-80s women, known as the female version of Jobs.
Her struggle, her Chinese ability, and her busy time to fall in love have also become the topic of global media in the past year or two, frequently appearing in various chicken soup articles, and seeing that the next step is to enter the rhythm of the college entrance examination topic essay.
However, just this month, John Carrey, a well-known reporter for the Wall Street Journal, wrote an article exposing the shady scene, saying that the company had a cheating behavior, that their nanotainer had a design flaw that could cause blood samples to fail, that their Edison could only test 15 indicators, and that the rest were done at a loss using third-party equipment, and that only one of the 240 tests they provided was approved by the FDA for herpes simplex type 1 (a bubble on the mouth that burns fire), and that all other items were unlicensed。
Elizabeth responded by denigrating former employees and competitors that Edison had reduced the cost of testing and moved the cheese of related equipment manufacturers to provoke these attacks, and she herself was too busy to respond.
In fact, such a table is already very telling in itself, and as soon as the report is released, the FDA will soon launch a relevant investigation, and if it can't pass the test, the unicorn will become a small donkey in minutes.
Obviously, Atletico Madrid is not very optimistic that they can turn over, and they feel that their paintings are too beautiful and good, and they can't believe that they are real. At least Bee Ann currently only relies on a miniature blood glucose meter, so with a state of distrust and jealousy, he directly arranged a picture of the suspected nanotainer winning first and then losing a dismal ending. Then the next master to appear is naturally the cute slightly painful blood collection needle of the bee house.
To be exact, it should be called a blood collection pen, the lower part of the cylindrical body is white, the upper part is bee blue, and the pop-up needle hidden at the front end is its nib, and the cute shape makes it difficult to associate danger and pain. The tip where the needle sits is used up and thrown away, while the pen body, which contains the battery and more mechanics, can be used over and over again.
"Didi, drip, drip!"
Yuan Yang picked up his mobile phone and checked the message he had just received, Wang Shan sent a 100-word essay and a picture, the content of which was a trial evaluation of the bee micro-pain needle.
It turned out that during the period of the online broadcast of the needle war animation, a small needle test activity was carried out at the front site, and the bee staff brought out a bunch of blood collection needles to invite everyone to compare and try, and then Wang Shan was the first to sign up for a trial, and then there was this short personal experience report.
The dense needles in the picture are all taken for everyone to try, but Wang Shan didn't look at the traditional three-edged blood needles, but only took two kinds of painless needles and bees' micro-pain needles for comparative testing, according to his description, both have pain but can be tolerated, and the pain of bee slight pain is lighter, "similar to a piece of paper."
In addition to the comparison of this image, he also broke the material, saying that this kind of micro-pain injection is a low-cost consumable, which is thrown away when the independent small package is used up, and a box of 30 sticks is for family daily use, "Obviously, the bee is going to transform the needle factory to make money by selling consumables." ”