Lin Cheng completely ignored the uproar in the audience, and only said to himself: "But I want to tell you, let go of all worries, hesitations, and losses! Let me boldly say that if you look at China's rich list in ten years, Internet entrepreneurs will definitely occupy half of the rich list, and as long as they survive the cold winter of the Internet, everyone will have the opportunity to become a Buddha and an ancestor in China's commercial world!"

Standing in history, Lin Cheng certainly knows that Chinese entrepreneurs can be summed up in three eras, that is, the era of recklessness, the era of marketing and the era of elites.

In the early days of reform and opening up, as long as you dared to think and dare to do something, even if you were selling tea and eggs, you were richer than building nuclear bombs.

The first generation of entrepreneurs in New China came out of the era of "one billion people and nine hundred million businessmen", and reckless heroes such as Mu Zhong, Liu Yonghao, Liu Lenovo, and Zong Qingqian stood out and became the trendsetters of the times.

The next marketing era is the era of the mid-to-late nineties when people are vying to win the CCTV standard, even if the quality of your products is good, as long as you don't know how to advertise and market, it is also the fate of being poor in the mountains and no one knows.

On the contrary, it is Shi Yuzhu, Hu Zhibiao, Wu Bingxin and other marketing masters who can blow garbage into gold, either snatching the CCTV standard king like Aiduo and Confucius, or starting advertising bombardment like three plants and brain platinum, just relying on marketing, it has become a trendsetter of the times.

In the 21st century, whether it is a reckless hero or a marketing genius, most of them are gradually unable to play, the Chinese market has begun to become mature, consumers have begun to become smart, as long as they are serious about the elite of the enterprise, in order to win the favor of the market.

Highly educated elite entrepreneurs such as Ma Yun, Ma Huateng, Lei Jun, and Li Yanhong took over the scepter from the older generation of entrepreneurs and became trendsetters in the elite era.

The nineties was a crazy era of "national retreat and democratic advancement", many entrepreneurs could not resist the temptation and wantonly embezzled state-owned assets, so that after the release of the Hurun list, it became a pig killing list, and most of the rich people on the list were dug out of the black history, and the government pulled the list to settle old accounts, and put them into prison to sing a song "Tears in the Iron Window".

Gossip aside, Lin Cheng's words naturally caused an even greater uproar, what are you kidding, Internet entrepreneurs will occupy half of China's rich list in ten years?

Lin Cheng continued: "Everyone knows that I, Lin Cheng, am not a person who makes a lot of nonsense, if you don't believe that you can turn over my speech a few years ago, my Lin someone's prediction of the future is 100% accurate, and this time is no exception."

Don't be frightened by the NASDAQ stock market crash last year, in fact, China's Internet industry has been developing by leaps and bounds, in 1997, the number of Chinese Internet users was only 620,000, in 1998, 2.1 million, in 1999, 8.9 million, in 2000, it entered the fast lane of development, the number of Internet users broke through the 10 million, 20 million mark, reaching a staggering 22.5 million, and this year's number of Internet users, I can boldly predict, absolutely more than 30 million!

If you want to ask me when the number of Internet users in China will exceed 100 million, then I can also say that it will definitely not exceed five years, and in 2005, the number of Internet users in China will exceed 100 million.

At present, China's Internet seems to many people to be a long winter and faltering, but in my opinion, China's Internet is thriving and the situation is very good!

Of course, I still have the same old saying, yesterday was cruel, today is even more cruel, tomorrow is beautiful, but many people die tonight!

On the occasion of this Internet winter, I have a suggestion for everyone to be free, that is, to survive, do everything possible to survive, as long as you survive the Internet winter, you will find that there are more cruel things waiting for you in the future!"

"Huh......"

It is rare that Lin Cheng's speech was booed, especially those Internet entrepreneurs who thought that they could usher in a better future by surviving the Internet winter, and their hearts were even colder.

Lin Cheng completely ignored the boos from the audience and continued: "I want to remind you that most of the Internet business is a very cruel zero-sum game, and if you survive the Internet winter, it does not mean that you will be able to usher in a bright future.

The competition in the Internet industry is more cruel and bloody than that of the traditional industry! In the cruel competition, the gains of one party will inevitably mean the losses of the other side, and the sum of the gains and losses of all parties in the game will always be 'zero,' and there is no possibility of cooperation between the two sides, and a win-win situation is a joke.

That is to say, your own happiness is based on the suffering of others, and the two are exactly equal in size, so that both parties are trying to achieve the goal of 'benefiting others at the expense of others'.

The result of a zero-sum game is that one party eats the other, and one party gains exactly what the other loses, and the interests of the entire industry do not increase by a single point.

Therefore, entrepreneurs who participate in the Internet industry, you will either soar to become the first, or become the prey of the first to be devoured, and become the food for the development and growth of the other party. ”

When Lin Cheng's voice fell, the faces of everyone in the audience were extremely solemn, and the bosses of some small Internet companies were even more blue, feeling deeply worried about the future.

On the contrary, Ma Yun, twist vine, Lei Jun, Li Yanhong and other bigwigs sit firmly in Diaoyutai, although the company they are in charge of is still in the loss stage, but they have already achieved the first place in the industry with the support of Lin Cheng, they are very confident that as long as they survive the Internet winter, they will definitely become the giants of the Internet industry.

Seeing that the atmosphere on the field was extremely dignified, Lin Cheng smiled and eased the atmosphere: "Of course, you don't have to look like a mourner, I, Lin Cheng, boldly say that the Internet industry is the industry with the most potential for development in the country and even the world in the 21st century, and the Internet bigwigs will undoubtedly occupy the mainstream position on the rich list, even the Forbes Global Rich List is no exception."

The Internet will comprehensively change our thinking, but also will change all aspects of our life, work, entertainment, etc., in the future, the Internet will be ubiquitous!

In this new situation, which can almost be called a change, innovative ideas are the strongest way to fight in the Internet industry, products are very important, profits are very important, but innovative ideas are the most powerful ultimate weapon in the Internet industry.

Finally, I would like to emphasize that this is not the cold winter of the Internet, but the last dark time before the dawn, this industry will definitely produce the most huge wealth in China and even the world, provided that you survive, thank you!"