In the late 90s to the early 2000s, Baleno became almost synonymous with fashion and leisure brands, but then due to elite strategy mistakes, product quality declined, and competitors gradually increased, and began to decline.

And in the crazy stone, Huang Bo plays the black skin with a sentence "Brand, Baleno." It was a heavy blow to Baleno, making Baleno completely change from a symbol of fashion status to a synonym for cheap and low-end. Ironically, this is actually a product placement for Baleno.

No publicity is the worst kind of publicity, and Baleno has succeeded in subverting this law.

Zhang Chen wants to engage in fast-selling clothing, so naturally he will not choose Baleno, which has been acquired by Xiangjiang Company. His original target was ZARA and HM, which are not a flash in the pan in the FMCG industry, with strong design teams and a consistent brand image.

But Zara and HM both adopt a direct sales strategy, do not accept franchises and joint ventures, and now they have no idea about the Chinese market, after all, the European and American markets have not eaten enough, and they have come all the way to Asia.

As for Dongying's Uniqlo, not to mention that they are still struggling to transform, even if Uniqlo is successful in transformation, it will be in the second decade of the 21st century to achieve explosive sales in China.

Of course, if Tinder really makes the effort to talk to Zara and HM, it may not be impossible to talk. But Zhang Chen thought about it for a while, now these two brands have achieved great success abroad, and if you want to make a joint venture with them or obtain the general distribution rights in the mainland, the price must be expensive.

Tindersource finally set its sights on the Danish company Bestseller, and bought out the exclusive rights to use its brands such as Jackjones, Only, Veromoda, and Selected in Greater China for $1.5 million.

Su Wenjin thought for a while: "That's okay, but they don't have any experience in business, can they do it?"

Zhang Chen was concentrating on dealing with the leather shrimp in his hand, "You didn't have no experience before driving a little sheep, and besides, I asked Bestseller for two people, both of whom are Danes, although they are young, they are still quite experienced." I have also talked to them before, and they are very optimistic about the Chinese market and have their own ideas. It doesn't cost much to open a clothing company, they have already discussed it with Bestseller's boss Paulson, and the two of them each have 25% of the shares, and bestseller accounts for 50%, and they will invest equally in the shares to carry out the clothing business in China. ”

"Now Paulson has handed over to us the franchise for the Greater China region of his brand, and as part of the negotiation consideration, the two of them will each have a 10% management stake. My idea was that if my relatives were willing to open a store, I could give them a three-year, interest-free loan to help them open the store and become part of our dealer system. ”

Zhang Chen has also been thinking about how to help his relatives at home achieve common prosperity after he has money.

There is an old saying, if a person attains the Tao, the chicken and dog ascend to heaven, and even the chicken and dog can ascend to heaven with it, and it is really unreasonable for one's relatives not to take care of it.

Moreover, he has become a billionaire, but his relatives are still living a miserable life with a salary of a few hundred yuan every month, and it is not good to spread it.

However, if you recruit relatives and friends into the company, whether it is a company in any industry you invest in, it is not a wise choice from a management point of view.

In the end, Zhang Chen decided to help these relatives in the form of interest-free loans, although he can also set up a family trust and other trust institutions, but the time is not yet ripe, eating a big pot of rice is not what Zhang Chen wants to see, even for the sake of these relatives, but also to instill in them the concept of more work, less work, and no food.

After all, they all came from the era of big pot rice, and finally they have a sense of crisis in the past few years, and then set up a family trust, which will inevitably breed the inertia of some people. It is better to wait a few more years for their concepts to be completely transformed, and then make plans in this regard.

Zhang Guoqiang put down the newspaper in his hand: "Well, this method is good, Mom, you go back and call Guofu and the people, and call them to their homes for a meeting to talk about this." ”

Grandma shook her head again and again: "It's better for you to call, where can I make it clear." ”

Zhang Guoqiang pondered for a moment: "Wen Jin, you should inform everyone." They also have phones installed now, which is very convenient. ”

Zhang Chen smiled, sure enough, it was the ass that decided the head. Zhang Guoqiang's position is different, and the way of thinking about problems is also different, if it was in the past, where would Zhang Guoqiang consider who would call better, he would definitely dial out when he started the phone.

Of course, this call is most suitable for Su Wenjin, on the one hand, she is the eldest sister-in-law, and this kind of thing that gives benefits to her will help the family relationship to be harmonious, and secondly, the little sheep she drove made a lot of money, except for the sister-in-law's family, other relatives basically did not get any light. Although he won't say anything in person, he will inevitably have some cold words behind his back.

The most important thing is that Zhang Guoqiang, as the eldest son, does not need to further strengthen his authority through this kind of thing, but Su Wenjin does.

Although it is just a trivial matter of who will call, it actually reflects a kind of wisdom of Chinese people in interpersonal communication.

It should be said that Zhang Guoqiang's brain has also begun to hit the road.

Zhang Chen didn't need to worry about this matter, and he didn't plan to attend his family party, so early the next morning, he asked Hu Kaixuan to drive him to Kyoto.

Liu Yunkai came with news that Yang Zhuping wanted to talk to Zhang Chen in person about Huaan Investment's restructuring of the sovereign fund.

The place of meeting is not in Haizi, but at the National Research Center on Chaonei Street.

Zhang Chen's license plate number had already been registered in advance, and he could drive directly into the National Research Center, and the armed police at the door did not squint, standing on the sentry and saluting.

Zhang Chen is still quite emotional, in his previous life, he had lived in this neighborhood for more than a year, don't look at this is in the second ring road, but in fact, the living conditions are very poor, they are all old buildings. But now these old buildings still look new, and Zhang Chen even saw through the window of the car the five-story residential building he rented in '05.

Hu Kaixuan parked the car firmly in the courtyard of the National Research Center, and as soon as Zhang Chen got out of the car, he saw that Liu Yunkai's Audi had also entered the compound.

"What's the news?" Zhang Chen and Liu Yunkai walked into the National Research Center building side by side, whispering.

"There is a drama, but this time you have to be prepared, it is a seminar, but the results of the discussion are basically the basis for decision-making at the decision-making level, and even Lao Xie from the intelligence center is here. Liu Yunkai laughed twice.

Zhang Chen nodded and said: "Yes, after all, it is a major decision, but the sooner the sovereign fund is established, it will be more beneficial to the security of our monetary system and the protection of state-owned assets, which is the general trend." ”

The two took the elevator to the fifth floor, pushed open the door of the conference room, Zhang Chen took a deep breath, and finally, stood on this stage.

(End of chapter)