For the wheel industry, the most bitter thing in '09 was the new truck wheel.

Sometimes it's not because you can really foresee the future, but because you're too unlucky.

Ji Shunhua has lived a trembling life throughout 09 years, and almost since March, the smile is difficult to see on Ji Shunhua's face.

It's really as Ji Shunhua expected.

Wuhe wheels and Fangnan wheels, after breaking a certain name in the world, suddenly turned the gun head and hit the domestic market.

Don't underestimate the domestic automotive wheel market.

domestic developments, especially the development of the automotive industry.

As people's living standards get higher and higher, there are more and more funds at their disposal.

The automotive industry has made great progress, and people's demand for automobiles is becoming more and more vigorous, so the automotive wheel market is definitely getting bigger and bigger.

Basically, all the automobile manufacturers in the world who can be named will invest in the construction of factories in China.

Of course, it must be a joint venture.

This has led to the automotive wheel market, which has vaguely become the world's No. 1 wheel market.

Wuhe wheels and Fangnan wheels, how can they give up such a big market?

And they have also made some small names internationally, although the positioning of the two is different, but their wheel quality has been unanimously praised.

The price is high quality and cheap, and it has always been a famous brand in the domestic manufacturing industry, and these two wheel hub companies have not fallen into this name.

The sales of the wheels of the two wheel companies in the foreign market have steadily increased, and this is the role played by quality.

In fact, the key to this quality lies in the selection of materials for the wheel hub enterprise itself, as well as the shape design of the wheel hub.

The coatings provided by Zhimei New Materials are just icing on the cake and make the wheels look better, but in terms of quality and safety, it still depends on the wheel hub company itself.

For this reason, the new truck wheel held several meetings to study what is the reason for these two wheel companies?

After several meetings, everyone's views were still different.

It was also proposed to learn from Wuhe wheels and Fangnan wheels, and change the paint to powder coating.

Or add a powder coating line and change part of the wheel coating method to see how it works?

However, some people are just that.

Basically, most people don't believe that the so-called oil to powder can change the pattern of the wheel industry.

Ji Shunhua naturally didn't believe it, so by the middle of 09, although someone proposed to establish three standard powder coating lines, there was still no information.

However, since April, Wuhe Wheel and Fangnan Wheel have shifted their perspective to China almost in no particular order.

In other words, the focus of sales has shifted from foreign to domestic, and the business volume of new truck wheels has obviously dropped once in half a month.

It's July.

The business volume of the new truck wheels has been reduced to less than 80% of the usual amount, mainly because Wuhe Wheels has targeted his customers.

There are two island countries, both of which are quite famous automobile companies in the world.

He has a joint venture with China to build a factory.

New truck wheels, for both automotive joint ventures, are supplied with wheels.

And the supply is very large, almost occupying the hubs of the two joint ventures, with more than 80% of the supply.

These two island country automobile companies are well-known in the world, and they are also famous for their quality.

But after arriving in China, it is a variety of reductions.

Even the tender price of the wheel hub is quite low, it doesn't matter if it doesn't look good, as long as you can meet the standard.

Therefore, the profit margin of the wheels supplied to these two joint venture automobile companies is not very high.

But such a company business, it is a sign, it marks that the quality of your company's products is recognized by the world's enterprises.

Therefore, although the profit margin of such an order is not high, no manufacturer is willing to give up.

Once you give up, you may lose more and more customers.

First of all, if the cars of these two automobile companies want to replace the wheels, the profit margin of this part of the customers is still quite considerable.

But now Wuhe Wheel has already broken ground on Tai Sui's head.

The wheels of the new trucks can be moved by other customers, but the two joint venture automobile companies cannot be moved.

It is because of these two joint venture customers that there are new truck wheels today, and there will be new truck wheels in the future.

So when it comes to hearing about the five and wheels, there will be a model that will be supplied.

Ji Shunhua, who got the news, immediately held an internal meeting of the company.

This time, even most of the shareholders came.

"I just got the news today that Wheels and I will supply the wheels of the Kanula series of cars. ”

This is not good news, and it has basically made everyone here quite indignant.

Kanula, basically it can be said that this joint venture automobile company, the A-type car, the most iconic model.

This model is basically arguably the most produced model, not to mention the supply of car wheels.

"What's going on? Is our contract expired?"

"Nope!"

In the face of the inquiry of the largest shareholder, Ji Shunhua answered truthfully.

But he added.

"There's still a lot of time, but we're not contracting the supply of wheels for the various series.

But what was signed was the supply of basically all serial models, and the contract was signed only for the quantity supplied. ”

"Confused!"

The major shareholder coughed, apparently almost choking on the tea just now.

But Ji Xunhua was slandered, but it was you who signed this contract.

Are you confused, or are we confused?

"At that time, the number of wheels we signed a contract to supply has already been exceeded.

So even if they handed over all the wheels of the Kanula series to Wuhe Wheels for supply, they did not breach the contract. ”

This time, the major shareholder coughed even more.

Obviously, it should not be choking on tea, but caused by violent mood swings.

"You ...... Ay!

As a manager, I don't understand, and it's understandable, but if you don't understand, then that's a sin......"

But for a whole model line, the supply of all wheels was pried away by someone else.

This is simply fatal for people with new trucks.

The Kanula series model can be said to be a very iconic model, if the wheel supply of this model is pried away by Wuhe wheels, it is conceivable that other series models will definitely not be far away.

"What are you going to do, how are you going to get this business back?

I think you should know what the supply of wheels for this model means to us!

There is one more important thing than that, after our contract expires.

How do you get to yourself?

How can we ensure that the remaining models are not pried away by Wuhe wheels, I hope you will come up with a practical plan. ”

The big boss spoke, but everyone was silent.