As the helmsman of the company, the occasional domineering is nothing, if there is no room for people, and no objections can be heard, it is only a matter of time before the subordinates leave morality. Pen % fun % Pavilion www.biquge.info

Gu Heng may have some domineering attributes, but he has never been a small temperament, on the contrary, he has a little appreciation for Jiang Cheng's straightforward approach.

Hengcheng General Manager's Office...

Gu Heng was full of smiles, in stark contrast to Jiang Cheng, who was sitting quietly opposite, silent, quite a bit angry little daughter-in-law.

Gu Heng pretended not to see it, and said with a smile: "Lao Jiang, I know what you mean, you probably think that the funds on Hengcheng's side are not particularly abundant now, and you think that investing too much in the project of the payment platform is a bit of putting the cart before the horse, right?"

"Yes. ”

Jiang Cheng nodded in acknowledgement, his expression was quite serious, as if he was discussing a major event related to the life and death of the company.

In fact, he only knew that Gu Heng had invested so much in the payment platform, and if he had seen a clear budget at the beginning of the project, he might have raised a different opinion.

Good steel should be used on the blade, whether it is the game planning department or the Renren project, once it is officially launched, the server and other equipment will require huge expenses, how can you waste money on a payment platform?

"Lao Jiang, you're not so serious, you don't know and think I've deducted your salary. ”

Gu Heng joked and continued to speak: "Do you think that the launch of the payment platform is just to combine with the trading platform of iOnline Games?"

Hearing this, Jiang Cheng leaned down slightly, and a few big words seemed to be written on his face: Isn't it?

"Yes and no. ”

Gu Heng deliberately went around in a circle, took a few sips of the teacup very leisurely, and said slowly: "At the beginning of the launch of the payment platform, it will naturally be combined with the trading platform, but its ultimate purpose is to cultivate users' online payment habits. ”

"Habits?"

Jiang Cheng chewed on the deep meaning of these words, and felt that he had some vague thoughts, but he couldn't sort them out.

Since taking up the position of the company's technical director, he has spent more than 70% of his off-duty time enriching himself, knowing that if he wants to progress with the company, it will not work to position himself as a pure technician.

In order to prove his value, and in order to be worthy of the shares and positions given by Gu Heng, he has always worked hard, but his cultivation has obviously not reached the level of launching the entire context from a few words.

"Let me tell you this, the emergence of any new thing requires a process of acceptance, and then it will slowly develop into a habit. Just like eating fish, foreigners never eat carp, grass carp and other freshwater fish, because there are many spines, because knives and forks are not good to pick thorns, etc., so they do not develop this habit, even if they know that it can be made into delicious food, they will not put it on the table. ”

"That's because they have a high income level and can not take food as food, and if they are also facing a crisis such as population and food, I don't think they will pick it. ”

Well, what Jiang Cheng said seemed to be quite reasonable, so Gu Heng couldn't think of a suitable reason to refute it for a while, so he could only skip it and say: "Then I won't make analogies anymore, anyway, this is the general meaning, only when the habit is formed, will it be used often." The role of the payment platform is to cultivate one habit of users, no, to prepare, it is two habits. ”

"The first habit is a breakthrough from zero to one, so that users can get used to online payment, and the second habit is to develop the habit of storing some change on the payment platform to facilitate consumption at any time. ”

"Love online game forum has millions of users, maybe everyone has spent money to buy game cards, but in the game trading platform for online transactions, but less than one-tenth, and what I want to do is to expand the base of one-tenth to two-tenths or three, or even four-tenths or five, and when these hundreds of thousands of users have begun to have the habit of paying online, the available value is very high. ”

Seeing that Jiang Cheng still looked like he didn't understand, Gu Heng chuckled and said, "Didn't you and Xu Yaozu ever question the ability of casual games to attract money?

"The stickiness of the game itself is one thing, the upgrade mode of an online game can be played for a long time, as long as it is not at the full level and the equipment skills are not full, players will have the motivation to continue playing. Casual games, on the other hand, have a relatively simple gameplay and tend to quickly become familiar with all the gameplay, which is suitable for occasional pastimes, but it is impossible for players to remember it.

There is no suitable charging model on the one hand, just like today's Lianzhong Chess, although there are many players, it is the use of SMS recharge, etc., and half of the cost has to be deducted by the operators of China Mobile and Unicom, which is too cost-effective, and players will resist......"

In the end, Jiang Cheng's voice slowly became quieter, and he sensitively grasped a point, casual games, and paid models.

If you launch a casual game with high playability and are supported by hundreds of thousands of paying players, even if it costs an average of ten yuan per user a month, it will be millions of revenues.

Are gamers willing to spend ten dollars a month on a casual game?

Jiang Cheng thought of what Gu Heng just said, the breakthrough from zero to one, and the behavior habit of online payment.

When online consumption becomes simpler, and there is no longer a need to run to the bank to transfer money every time, then these habits may be cultivated, after all, for many people, ten yuan is equivalent to a pack or two of cigarette money, as long as the game is highly playable, it is still willing to pay a little money.

Jiang Cheng, who made up a result by his own brain, had nothing to say, and the facts once again proved that the young man in front of him who had led the company to this point today had a much longer view than him.

Looking at the long-term is inevitable, Jiang Cheng's brain makes up for the payment platform to cultivate users' online consumption habits, which is not only a complement to the game trading platform, but also a warm-up for the game project being developed by the game planning department in advance, but Gu Heng is not only looking at these, but thinking about embracing the upcoming e-commerce model, which is the perfect fit with the payment platform.

The biggest role of cultivating users' consumption habits is to serve as a bargaining chip, when holding hundreds of thousands of users who have begun to get used to the online payment model in hand, you can knock on any company that wants to do e-commerce in today's era.

For this long-term plan, he did not hesitate to invest in making the payment platform online as soon as possible, and then it was in full swing, striving to save enough negotiation capital before Xiao Ma's e-commerce empire opened.