Chapter 469 IP Development

As early as four years ago, a certain department that is always wise, great, glorious and correct issued a special notice asking the hosts of mainstream television media, including Yang Aunt, not to keep talking about English abbreviations, saying that the NBA is the American men's professional basketball league, the WTO is the World Trade Organization, the F1 is to be pronounced as the Formula One Championship, and the GDP is to be pronounced as the gross domestic product.

As a result, four years have passed, that is, in addition to the abbreviation of "WTO", there are only "American professional basketball" and "middle professional basketball".

Before the reporters could figure out how to "translate" F1, there was a large wave of English abbreviations, 3G, 4G, WiFi, P2P, IP, O2O, DotA2, which was simply to die for those former high-level students of the Chinese Department and the Broadcasting and Hosting Department!

The communications industry is simply the biggest enemy of the "ban on foreign affairs", contributing one after another English abbreviations that are difficult to translate.

The English abbreviations of those professional terms in the communications industry are also necessary, after all, the standards are in the hands of international organizations and foreign large enterprises, and even a few domestic standards rarely use Chinese pinyin acronyms.

In contrast, the newly born popular abbreviations in the Internet field are even more deliberate. Not only did I create a bunch of words like C2C and O2O, but I also changed a lot of abbreviations and took them out again.

P2P originally refers to peer-to-peer and peer-to-peer network computing, and usually refers to the forced ttorrent and emule download protocols that use peer-to-peer transmission technology. This technology has the advantages of high bandwidth utilization, low cost, etc., ten years ago when the network conditions were poor, it was BT and electric mules that dedicated one after another spiritual food for the majority of netizens, including the annual compilation of National Geographic magazine, the complete collection of BBC planet and earth documentaries, and the full record of MJ performances.

Because of the concept of P2P decentralization and the concept of "I am for everyone and everyone for me", it has naturally become a paradise for pirated file transmission, so whether it is Yangchun Baixue or the bottom three vulgarities, most of the files transmitted through the P2P network are pirated files without the permission of the copyright owner.

As early as 2005, Metamachine in the United States, the operator of Edonkey EMule (ED2K), was sued by the Recording Industry Association of America (AA) and forced to compensate the latter $30 million and stop developing eMule. However, netizens' demand for free sharing has not disappeared, an electric donkey has fallen, and the emule electric mule that inherits the ED2K protocol has risen again, and the latter is free and open-source software like BT, and anyone who gets the source code package can change their own mule, such as the fusion download engine BM written by Atletico Madrid.

Copyright spokespersons such as the Japanese AA, MPAA (Motion Picture Association of America) and IFPI (International Federation of the Phonographic Industry) have been actively contacting the political axes of various countries to demand more vigorous crackdowns on piracy websites. After all, piracy is a loss and illegal thing,Usually related websites will obediently obey,For example, download software Xunlei in order to go public on the special shutdown of its file search engine dog,As a result, the listing has not been successful for three years,The development is obviously a bottleneck and all kinds of confusion。 Similarly, the emule resource sharing community Verycd also took the initiative to remove pirated content, although this caused the loss of popularity, but they have actually transitioned to web games in time, and they are very good.

In this regard, foreigners are more resistant, known as the world's most **t seed bank of the Pirate Bay (thepiratebay) has been doing a hard struggle with major film companies, the founder was arrested and sentenced by the Swedish police, after being released from prison, he still did not change his original intention, and also planned to raise funds to buy the island overseas to build a country to protect himself by independent legislation, but it has not been bought for the time being. Two years ago, when a telecom company in his hometown of Sweden refused to resolve the URL, they also announced that they would move their routing service to North Korea and accept virtual shelter from North Korea, but in the end their routing service bypassed Cambodia.

However, in the past two years, P2P, which was often associated with piracy in the past, has also been "pirated", and now P2P, which often appears in media reports, no longer refers to illegal sharing, but has become peertopeerlending. The latter is a new product of the so-called "Internet finance", which advocates taking out the banks that eat the interest rate difference and make money in the lending behavior, and the "depositors" who have spare money and the "lenders" who need money come to their online platforms, and the borrowers and borrowers bid freely and directly match transactions with the help of the Internet, and the website earns a small amount of handling fees.

Because of the kicking out of the lying bank, it is easier for lenders to borrow money, and investors can get more interest than bank deposits, making P2P online lending look very good. As a result, it only took more than a year for 2,000 online loan platforms to emerge, all of which focused on Internet microloans, and the number is still increasing, and the entire industry is completely thriving, like cooking oil on fire.

But it just looks beautiful.

Kicking out the bank that eats the interest rate difference means that the loan review responsibility that should be undertaken by the bank needs to be borne by ordinary users who are incarnated as "investors", and they judge the quality of the project based on the network information provided by the lender, and it is difficult to guarantee that they will not be deceived.

In fact, if there is a well-operated credit system, this risk can still be controlled within a safe range, but even Ali, who has the most experience in credit system management, cannot avoid Taobao fakes, and it is even more impossible to expect these online loan platforms that have sprung up like mushrooms to build a good credit management system.

The platform only earns fees, and it does not have the ability to strictly review the credit information of all borrowers, let alone how strong post-loan management is, and it is difficult for borrowers to run away with money.

Even, in order to attract investors, some platforms will maliciously fabricate high-quality investment projects, cheat money from investors, add it to their "capital pool", and then lend it to other offline borrowers or their own affiliated companies, and these offline borrowers are usually difficult to borrow money from banks, so they would rather bear high interest rates to find or build their own online loan platforms, which further amplifies the risk of platform capital operation.

In order to maintain a good image of "high profit and low risk", some platforms will even establish a capital pool, start a "Ponzi scheme" of tearing down the east wall and making up the west wall, and run a prosperous trance until the day the bubble bursts.

Ponzi scheme, also known as pyramid scheme, simply means giving investor A the money of the B1B2 investor, telling him that it is investment income, and then encouraging the "money-making" A to show up and say that more people will join the group, and wait until the circle of C1C2C3 comes, and then give B1B2 dividends. As long as the "new funds" are maintained more than the "interest on the principal at maturity", the illusion of "everyone makes money" can be realized. But newcomers will always become old people, more old people need more new people, more new people need more new people in the future, just a pyramid shape that keeps growing taller and bigger.

When the Ponzi scheme collapses, it will naturally happen that the platform will have difficulty withdrawing money, the boss will run away and lose contact, and investors will come to the door only to find that the company has gone to the empty building.

It is also for this reason that Bee not only did not establish its own online lending business, but also was cautious about advertising on online lending platforms, lest it fall into a notoriety of aiding and abetting abuse.

As the world's largest Chinese search engine, Du Niang's income mainly comes from advertising business, and 99% of her annual income of more than 20 billion yuan comes from bidding ranking online advertising, naturally she can't refuse the "deep" online loan platform. And they are also lice and not itchy, because the majority of the revenue comes from private hospitals and medicine and health products, yes, Du Niang fell into the notoriety of "professional selling fake drugs" in the early years.

Although Du Niang has been working hard to improve the reputation of the advertising alliance in the past few years, she can't stand the second- and third-tier search engines such as honey search 3 search dog and black medicine advertising. Anyway, they can't pull so many advertisers because of their small market share, and secondly, they can survive even if the advertising revenue can't get up, Bee has mobile phone software and hardware and game business, 359 has application distribution, and Sou has online game business, so naturally they can stand on the side and laugh at Du Niang, and they don't have a backache when they stand and talk.

Among the four giants of the Internet, Bee ranks first below Du Niang, but that is only the order of simply comparing the annual revenue of the four companies, in fact, everyone is very optimistic about Bee, thinking that it has replaced Du Niang to become one of the three giants. Especially with the mobile Internet sweeping the world, users and network services are migrating to mobile phones, which also provides an opportunity for bees to counterattack the top.

Mobile users can't do without search, but they are much less dependent on universal search, because mobile clients basically have their own built-in search. Moreover, these applications are often not open to search engines, and the data created by users can only be used by their own engines.

In this case, Honey Bee, which has a large number of mobile phone applications, including popular apps such as Honeychat and Yiqiu voice assistant, undoubtedly occupies the lead, and Honeysearch, as a provider of search technology for Bee's self-produced applications, is naturally difficult to fall behind in the wave of mobility.

The search business does not actually contribute much to the group's revenue, but it plays a role in connecting multiple platforms and improving the user experience, so it has always been a strategic priority for Atletico.

As for the company's money-making experts, the number one is still the gaming business.

After years of development, Bee Games has become the second strongest online game giant under the goose factory and the first stand-alone game giant in the country by virtue of its large quantity and high quality.

However, everyone knows very well that these two rankings are actually very watery, and the so-called stand-alone giant's annual revenue has not even reached 1 billion soft sister coins, that is, it is reckless in China, and there is still a big gap with EA, Activision Blizzard, Ubisoft and other international manufacturers. In order to compete with the generally "free" online games, Bee single-player games all adopt the business strategy of free play on the game itself and paid DLC to watch and buy, which certainly pushes up the user base, but it also inevitably leads to a significant decrease in ARPU. It also harmed other stand-alone manufacturers, causing them to boycott the bee pt game console together.

Of course, this is also related to the fact that PT now has less than one million equipment, and the plate is too small to be looked down upon.

The funny thing is that even if the number is less than one million, PT can now be called the first host platform in China.

Under the stimulation of PT,Sony PS4 and Microsoft X-wave agents have significantly accelerated the introduction of the two,Can't wait for the completion of the Chinese approval of the Ping ** Zhan masterpiece,I also learned from the bee to get a bunch of mobile games,As a result, the sales fell below the eyes of countless people。 The sales volume of barely breaking 10,000 can't even be compared with Bee PT, let alone compared with overseas markets.

As for the "high" sales of PT, it is completely the result of the PC route, even if the original name of the "game console" is restored, the keyboard and mouse are still the standard when sold in the name of "Bee PT Wave X Home Game Console", many people buy it completely as a cheap computer to use, more than 2,000 pieces are not expensive at all, and the power consumption is even smaller, as for the game function, it has become a surprise function.

Unable to attract third-party developers, Bee Games is migrating its own PC online games step by step, and on the other hand, it is also actively acquiring high-quality IP and launching high-definition reproductions or adaptations, at least in terms of the number of Chinese games, completely crushing the other three major platforms.

IP was originally the abbreviation of InterProtocol, and in the past, people used to refer to "IP address", that is, the network protocol address. However, in the past two years, most of the "IP" in the news reports refers to the intellectual property rights of intellectualproperty, and has been given the meaning of "authorized use" and "comprehensive development of cross-industry derivative products".

As if overnight, popular novel adaptation games and movie and TV series, popular game adaptation film and television dramas, popular film and television drama adaptation games have simultaneously made money, and even famous songs have joined the ranks of IP adaptations, and the nostalgic youth movie of the same name adapted from "You at the Same Table" is currently making tears while collecting money at the box office.

Bee Shadow's "This Man is from Earth" should also be regarded as a "famous IP", naturally it is impossible to make only a series of online dramas like an advertising film, and Bee Game Company has also launched a game of the same name, with both online game version and stand-alone version, full coverage of the four major platforms, and DLC is selling very well. For mobile phone users, please visit http://m.piaotian.net