Chapter 68: No need to advertise

In addition to the more high-quality feedback results, Xu Qing read the other feedback results with a quick reading method, and after reading them, Xu Qing asked Danning: "You have read these feedback results, do you have any ideas?"

Xu Qing wanted to learn more about Denning's abilities and ideas, because the next thing for the animatronic pet was basically left to Denning, while Xu Qing continued to wander.

The matter of electronic pets Xu Qing will not be like the matter of "Harry Potter and the Philosopher's Stone", and he will do everything himself.

One is because the matter of electronic pets is not complicated, and compared to the matter of "Harry Potter and the Philosopher's Stone", there are still some links missing.

The second is that Xu Qing wants to be a remote command manager, rather than a manager who rushes to the front line in everything, which is too tiring.

Amusing beautiful women, seeing beautiful scenery, tasting food, and managing the company by the way, this is the life Xu Qing wants.

All the time is spent on work, and it is better to travel back in time.

Danning guessed Xu Qing's thoughts, sorted out the thoughts in his mind, and said:

"The overall feedback was very good, and the vast majority of testers enjoyed the digital pets, especially young women.

The word that came up the most often in the feedback results was loneliness, and the more lonely people were, the more they liked electronic pets.

Nowadays, there are more and more people in cities, and people in cities are more indifferent than in rural areas, which also leads to more lonely people in cities.

In the past few days, I have found some reports on the quality of life in cities around the world, and the report shows that 25% of people living in cities feel lonely, and 40% are relatively lonely.

So the number of people who feel lonely is very high globally, and they should be the main target group for digital pets.

Maybe because I have a very beautiful girlfriend, I have always had a good relationship with her and have never felt lonely, so I think that other people will not be too lonely.

But now that the feedback and those reports have overturned my opinion, I'm going to adjust the sales forecast for e-pets, and I think the sales of e-pets will reach 20 million. ”

Xu Qing was quite satisfied with Denim's analysis, and talked about the selling point of electronic pets, which solves loneliness.

For people who have never seen an electronic pet, the sales forecast of 20 million can also be said to be quite insightful, although it is quite different from the sales of 200 million electronic pets.

But animatronic pets, like Harry Potter, are monsters, and there is no reason to talk about them.

The Harry Potter series is good books, but no one would have imagined that it would sell more than 4.5 copies worldwide, even with the push of movies and hype.

Every year, there are so many movies based on novels, and there is so much hype, but there is no more hype about the novels that sell as much as the Harry Potter series.

The same goes for the animatronic pet, the appearance, performance, and game modes are so simple that they can't be more basic than Nintendo's handhelds.

But it is popular all over the world, with more than 200 million copies sold in both genuine and pirated copies, and the developer, Bandai, has made a lot of money.

"Your analysis is pretty good, it's just that the sales forecast is low, but it's normal, no one except me can correctly predict the sales of the electronic pet before it goes on sale. Xu Qing said

Danning smacked his tongue secretly when he heard it, the sales forecast of 20 million is already very high, Xu Qing still feels low, so what is Xu Qing's sales forecast, 50 million? 100 million?

Oh my God! It was so terrifying that Danning didn't dare to ask Xu Qing.

Xu Qing said: "The next focus of Honor Games is to find a toy company to make electronic pets on a large scale, and the production of electronic pets is very simple, and there is no need to find a game assembly company."

Not only are those companies expensive, but most of them are attached to Nintendo and Sega, and there will be some trouble with handing over electronic pets to them.

In the past few days, you have invited the top toy company in the United States to come to Honor Games to attend the meeting. ”

Xu Qing is worried that handing over the electronic pet to the game assembly company will attract the attention of Nintendo and Sega, and if they see the selling point of the electronic pet and then use some means, Xu Qing will not be able to stop it.

Handed over to the toy company to make, Xu Qing can grasp the situation of the electronic pet at any time.

"Okay, I'll invite them to the meeting as soon as possible. Denning nodded, and continued, "Don't we have to promote digital pets?"

"There is no need for publicity, electronic pets rely on word of mouth. Xu Qing said succinctly.

Any game company has a new game release, it has to do massive publicity, even a top game company like Nintendo, it has to promote the release of a new game, and the annual publicity cost is at least tens of millions of dollars.

But the electronic pet is a monster, when Bandai launched the electronic pet, it was treated as an ordinary product, only a few advertorials were published in the game magazine, and then there was no other publicity.

Then shortly after the launch of the electronic pet, it immediately took the world by storm.

Bandai didn't expect e-pets to be so popular at all, and their e-pets were very instocked, resulting in Bandai's e-pets being out of stock for a long time.

Seeing such a situation, Bandai must have vigorously produced electronic pets, but at that time, Bandai was in a situation of being merged, and there was little capital to produce enough electronic pets.

The consequence of the shortage is that many people see the profits of electronic pets and engage in piracy.

Even in Europe and the United States, where patent protection is very strict, there are many pirated copies in Japan, and the profits of electronic pets are too terrifying.

The cost of $3, the selling price of $25, what a terrifying profit.

Although the price of pirated copies is lower than that of genuine copies, they still have more than 5 times the profit.

During that time, in addition to vigorously producing electronic pets, Bandai also had to fight lawsuits with many pirates, such as Japan, Europe and the United States, China, and Bandai and pirates in these regions.

However, it didn't work, and by the time Bandai resumed production capacity, the trend of electronic pets had passed.

As a result, Bandai produced a lot of electronic pets, but they were not sold.

If it weren't for the fact that Bandai made a lot of money in the early stage of the electronic pet, the accumulated electronic pets would be enough to bankrupt them.

The trend of electronic pets will pass within 2 years after the launch of the epidemic, and the trend will pass after 2 years, and electronic pets will become niche toys.

"By word of mouth?"

Denning looked confused, there was still this kind of operation, he had never heard of a new game that could make hundreds of millions of dollars by word of mouth.

Xu Qing's sales forecast for electronic pets will reach more than 20 million, and this goal can be achieved by word-of-mouth?

Xu Qing saw Denning's expression and said with a smile: "I know you don't believe it now, it's true that a game wants to make hundreds of millions of dollars without publicity, and Nintendo can't do it, but we can wait and see how it turns out." ”

When Danning saw Xu Qing say this, he didn't say more, he only needed to carry out Xu Qing's orders.