Zhang Chen took a sip of Coke and said leisurely: "Brother Liu, do you know how many installers like you are in the electronics market?"

"No, I haven't counted. Liu Ming smiled.

"I've counted, and there are 36 in total. Zhang Chen said. "These 36 companies, including you, are basically the same model as yours at present: a small and dilapidated stall, when a customer wants to buy a computer, he goes to the market to transfer goods everywhere, and then installs, sells, collects, and sells to customers. ”

"From the perspective of the entire market, there are two ways to sell computers: first, rent a storefront, and engage in brand machine monopoly, such as Lenovo monopoly and Founder monopoly, all of which belong to this kind. Second, it's you, there is a booth in the electronics market, saving accessories to make compatible machines. ”

"Well, from the customer's point of view, the advantages and disadvantages of these two are different. Brand machine is expensive, but it is more psychologically secure for users, not easy to be deceived, and it is easier to solve problems if there is a problem. And we are now engaged in the compatible machine of saving accessories, the advantage is the price, but the customer comes to your booth to see, small mess, the first impression is greatly discounted, and then will doubt whether we will lie to him, even if not to lie to him, he is worried that no one will solve the problem in the future. Zhang Chen said slowly.

"And what we need to do is to dispel the doubts of customers, establish a product image and service image, to put it bluntly, is to give customers more reliable products and services than brand machines, and at the same time can provide the same low price as compatible machines. Zhang Chen said in one breath.

Liu Ming listened and asked suspiciously: "I understand what you said, but how can you do it?"

Zhang Chen asked Liu Ming for a pen and paper, and drew a layout map of the electronics market on the paper.

"Brother Liu, you see, the current layout of the electronics market is like this, and each booth is almost six or seven square meters of business area. My plan was for us to rent six stalls in the middle of the electronics market and connect them to include the common area of the aisles. In this way, there will probably be an area of about Wu Shi square meters, and at the same time do a certain amount of decoration and transformation, and the decoration standards must be in line with the principles of simplicity, neatness and rules. Zhang Chen said as he drew a simple perspective on the paper.

What Zhang Chen drew was actually a simplified design of Apple stores in later generations. In the later generations of Apple's direct stores, every store and every design element is the crystallization of the wisdom of many design masters. Of course, it is impossible for Zhang Chen to plagiarize it completely, but it is not difficult to grasp a few essences and make a copycat version more than ten years in advance.

In Zhang Chen's previous life, because of his work, AutoCAD and other drawing software were very slippery, although he didn't have a computer now, he just used pen and paper to draw, and he also drew a simplified drawing. After the painting, explain to Liu Ming in detail what it looks like.

"If you decorate according to this decoration standard, it doesn't cost much. Liu Ming looked carefully at the drawings drawn by Zhang Chen.

"It looks simple, but it's not necessarily true. Zhang Chen shook his head and pointed to the display table on the picture, "For example, these display tables need to be customized by furniture factories, and the cost is not necessarily cheap." “

"Haha" Liu Mingle leaned forward and back, "Brother, you don't understand this, if you do this, just find a carpenter, what kind of furniture factory to find." A carpenter costs 30 yuan a day, and we pay for these few broken tables, which cost less than 200 yuan. “

“。。。。。。 Zhang Chen was a little speechless, he came back from 20 years, and he actually forgot that in the mid-90s, he could still find a carpenter to work at the door, unlike more than ten years later, the cost of finding a carpenter to make furniture is much higher than that of a furniture store. "That's such a schematic diagram, I will give you a detailed construction design drawing next week, and then the decoration will be completed according to this drawing. “

"Brother, if we build such a storefront, can we really sell several times more goods?" Liu Ming still had some doubts.

Zhang Chen shook his head, "Of course this alone can't be done, if you want to really do it, you still need to make improvements in several aspects." “

"First, in terms of people, we have this store, we must hire people. In the early stage, you and I can be responsible for the installation, but when the business volume is large, more skilled people will definitely be needed to do this. In addition, there must be a dedicated cashier. The most important thing is the marketing staff. “

"Under the current market demand, there is not much need for salesmen, the spring of personal computers has not yet arrived, and the peak season is still a holiday, and there are not many people who usually come to the electronic market to buy computers. Therefore, I recommend finding a work-study program for nearby college students during the holidays, and I believe that you can find a salary of 30 yuan a day. And if they find a guest who buys a computer, they will also be rewarded accordingly. “

"And then there's advertising. Zhang Chen bit his pen and thought about it, "We have to advertise." “

Liu Ming had a headache when he heard this, how much does it cost to advertise?" "Zhang Chen, I see that many shops also advertise in newspapers, but there is no difference between them and my business." Otherwise, don't do it. Liu Ming thinks about the investment in advertising, which is still a bit empty.

Zhang Chen firmly refused, "No, the advertisement must be played, we don't play it in the newspaper." “

"Huh, where are you going to fight?" Liu Ming was confused.

"TV station, find Bincheng TV station to advertise!" Zhang Chen said categorically.

“。。。。。。 Brother, aren't you playing with me, how much does it cost to advertise on Bencheng TV, we can't afford it. Liu Ming wanted to cry without tears.

"As far as I know, it won't be too expensive," Zhang Chen pondered for a moment, "If it's the time period of the City Express, if the advertisement is not long, it should cost six or seven thousand yuan a week." We can advertise for a week before opening to see how well it works. “

Liu Ming breathed a long sigh of relief, a few thousand yuan is okay, at least it won't be bankrupt.

"Also, we had to come up with a name for our store and make a logo that people would recognize at a glance. Zhang Chen made another one on the paper. "This can also be discussed later, Brother Liu, if you have a suitable idea, you can also put it forward. “

"I don't have any ideas right now. Liu Ming touched his head, "I'll think about it these days." “

Zhang Chen listed the questions he just raised one by one, "Let's sum them up, you and I shouldn't have any objections to these items, right?" “

Liu Ming replied happily: "No objection." “

"Then let's talk about the proportion of capital contribution and the distribution of shares. Zhang Chen changed another piece of paper and said to Liu Ming.

"The initial investment cost we calculated just now is 70,000 yuan, which includes decoration fees, prepaid venue rental fees, and transfer fees. Of the 70,000, I will give 10,000, accounting for 30% of the shares, do you agree or not?" Zhang Chen stared at Liu Ming and asked.

Liu Ming was stunned, but he didn't expect Zhang Chen to so nakedly propose to account for 30% of the shares with less than 15% of the capital. But the whole plan was proposed by Zhang Chen, who is the founder of this project, and according to this standard, his proposal of 30% of the shares is a bit low.

Liu Ming was a little unsure of Zhang Chen's plan, with his understanding of Zhang Chen, Zhang Chen would not take the initiative to suffer losses to fulfill himself. So Liu Ming asked tentatively: "Brother, in that case, are you a little at a loss? In addition to the 10,000 yuan you contributed, the entire project plan you proposed is only worth 15% of the shares?"

Zhang Chen took a sip of Coke and shook his head: "Brother Liu, after all, I am still a student now, and it is impossible for me to do it full-time for a long time." Although I am the one who planned the whole project, you still need to do the specific work. “

"Only if you are a major shareholder, will you really devote yourself to this cause, devote yourself wholeheartedly to it, and have the belief that you will do it even if you are broken. Zhang Chen was still staring at Liu Ming, "Therefore, I won't be a major shareholder, because I trust your ability!"