Chapter 163: Partnering with Sega
"Sega hopes that Mr. Xu will transfer Atari to Sega, and of course, we will not let Mr. Xu lose money, and the price is the same as the price for Mr. Xu to buy Atari. ”
Ozawa saw that Xu Qing was a little impatient and said the conditions.
Sure enough, Denning's guess was correct, and Sega has always been very eager for the American market.
Now when it comes to Sega, everyone knows that Sega is from Japan, but they don't know that there is also a Sega in the United States, and the founder of Sega is American.
It was only later that due to various reasons, the current president of Sega, Hayato Nakayama, acquired all of Sega's assets in Japan, and the owner of Sega in Japan became Japanese, while Sega in the United States remained American.
Then the Atari crash hit the American game market hard, and the American Sega was also greatly affected, struggling, and the American Sega went bankrupt.
In the past, when Sega of America still existed, it had a good relationship with Sega of Japan, so Sega of Japan had a good share of the game market in the United States.
Now that Sega of America is bankrupt and the American game market is dominated by Nintendo, Sega wants to use Atari against Nintendo.
The above information was told to Xu Qing by Denning, and after the meeting ended yesterday, Denning looked up a large amount of information from Sega, and took out the key points and handed them to Xu Qing.
Before attending this meeting, Xu Qing knew Sega's important information by heart.
"I'm very sorry, but the acquisition agreement signed between Atari's former owner Trammell and the Honor Group has a requirement that Atari cannot be sold for three years from the completion of the Atari acquisition, so I can't transfer Atari to Sega. ”
Xu Qing pulled Trammell to take the blame, but in fact, there was no such requirement in the acquisition agreement between Honor Group and Trammell.
Before attending the meeting, Xu Qing had already told Trammell to let him cooperate, and Trammel agreed very simply.
Ozawa looked at Xu Qing with blazing eyes, Xu Qing's expression was natural, and he knew that Ozawa was now judging whether he was lying or not.
After a few seconds, Ozawa smiled and said, "Mr. Xu, can you show me the acquisition agreement?"
"Mr. Ozawa, this is an unreasonable request! The acquisition agreement of any company is confidential, so how can it be shown to unrelated people. Xu Qing immediately refused, what are you kidding, how can the acquisition agreement be shown to you.
Ozawa also knew that his request was unreasonable, stood up and bowed to Xu Qing, and said apologetically: "Mr. Xu, I'm very sorry, please forgive me for my unreasonable request just now, I'm just a little anxious." ”
Xu Qing accepted Ozawa's apology on the surface, but sneered in his heart, Ozawa is the vice president of Sega North America, how could he not know that the acquisition agreement is a company secret.
He knew it but put it forward, with only one purpose, to test Xu Qing's bottom line, he wanted to see where Xu Qing's bottom line was, so that he could take more initiative in the next negotiations.
"It's a pity that Sega originally wanted to help the Honor Group against Nintendo, but now Atari can't transfer it to Sega, and if you want to help the Glory Group, the opposition within Sega will be very strong. ”
Ozawa had a regretful expression.
"Is there no other condition to replace Atari?" Xu Qing said.
"Probably not. Ozawa shook his head and said, "Does Mr. Xu think there is?"
"I have a suggestion to replace Atari, but I don't know if Sega will agree. Xu Qing said.
Ozawa narrowed his eyes and said, "What advice?"
"Sega is now being suppressed by Nintendo, and it is in a very bad situation. ”
Ozawa suddenly changed color and said angrily, "Is Mr. Xu mocking Sega?"
Xu Qing waved his hand: "Mr. Ozawa, don't be angry, I don't mean this, what I want to say is that now Sega and Glory Group are suppressed by Nintendo, and they are in a very dangerous situation."
So why can Nintendo suppress us, Mr. Ozawa should be very clear that its strength is much stronger than ours, and its strength comes from the various games it releases.
Games are the foundation of Nintendo, and if our games can outperform Nintendo, then Nintendo's suppression of us will disappear. ”
Of course, Ozawa knows that games are the foundation of Nintendo, but it is too difficult to beat Nintendo's games, and Sega and Nintendo have been fighting for so many years and have never won against Nintendo.
"Sega's strategy has always been to use game hardware against Nintendo, and I am angry that this strategy is useless, and only when the quality of the game is better than Nintendo's, can it be possible to turn defeat into victory. ”
Ozawa was silent again, in fact, he had a lot of criticism about Sega's hardware-first strategy, and the fact that Sega had never defeated Nintendo also showed that this strategy was useless.
But Sega's game development capabilities are not as strong as Nintendo's, and Sega's internal support for a hardware-first strategy is so strong that it's almost impossible to overturn it.
"What Mr. Xu said is very reasonable, but it is almost impossible to do, Nintendo's game development capabilities are too strong for any company in the world to match. Ozawa shook his head.
"What if Sega and Honor Group develop together?"
Ozawa still shook his head: "It's still not as good as Nintendo." ”
"Maybe another giant will join us, but it's not certain yet, let's not talk about it. Xu Qing deliberately said that there was another giant, which aroused Ozawa's curiosity, but Ozawa held back his curiosity and did not ask Xu Qing.
Xu Qing continued: "In terms of game masterpieces, we can't beat Nintendo right now, but we can win with creativity, Mr. Ozawa knows about animatronic pets. ”
Ozawa nodded.
"The development of electronic pets is almost difficult, and any small game studio can develop electronic pets, but the sales of electronic pets are higher than most of Nintendo's masterpieces, relying on creativity.
So I want to work with Sega to develop creative games, and currently the Honor Group is working on more than 10 creative games, but I think there is still a need for more creative games.
Sega's game development capabilities are stronger than those of the Honor Group, but I think the Honor Group's creativity is stronger than that of Sega, and the combination of the two may be able to defeat Nintendo. ”
"Mr. Xu, the Honor Group has indeed launched a creative game such as an electronic pet, but to say that the Honor Group's creativity is stronger than that of Sega, I don't agree. ”
Ozawa didn't believe Xu Qing's words at all, Sega has many more personnel than the Glory Group, and the ability is also stronger, what game creativity Sega can't imagine, the Glory Group can think of.
He also said that the Honor Group's creativity is stronger than Sega's, which is a joke!
"That's it, Mr. Ozawa, when you come to the Glory Group in half a month, I'll show you where my confidence comes from. ”
"Why half a month later?" Ozawa felt inexplicable.
"In this half a month, I'm going to invite another giant to join. Xu Qing smiled.
Another giant? Ozawa's mind moved, this is the second time Xu Qing said that there is another giant, looking at the confidence on Xu Qing's face, could it be that the giant can defeat Nintendo if he joins?