Chapter 416: Emperor Xiang
"Anyway, this time I finally didn't lose money, and I didn't smash the sign that you never missed a horse. ”
"What does it mean that I didn't lose money in the end? How can the project I am optimistic about fail? Jiajia, how can you be so unconfident?"
chatting and chatting, the topic came to the box office of this movie, as a domestic animated film with no nameless director, no star, and the IP and producer are not well-known enough, the total box office of 140 million in the end of "Octopus Empire" can be said to be very high.
Although it can't be compared with Small Times 1, Small Times 2, and even the worst Fuchun Mountain Jutu that has been criticized for ten years with a flood of bad reviews, and it can't be compared with the first "god film" of this Chinese film to break through the box office threshold of 1 billion, but at least it still successfully snatched the title of the annual box office champion of domestic animation in the hands of the fifth Spring Festival Pleasant Goat, and also entered the top three in the history of domestic animation, which can be regarded as gratifying.
Although it is a 3D cartoon, compared with a bunch of 2D cartoons at the box office, no matter how you look at it, it has the meaning of "kicking Beihai Kindergarten" and bullying children. The production level of this movie can be said to be Hollywood-level, although it does not reach the top level like Avatar and Transformers, but the level of general special effects films is still there, the key is that the production speed is much faster, and the cost has not increased much compared with other domestic teams.
In fact, the record-breaking total box office of 1.2 billion yuan in Thailand at the beginning of the year itself means that the capacity of the mainland film market has exploded. However, it is obvious that fans' acceptance of cartoons is still lower than that of comedies, even if it is a Hollywood masterpiece, there are only a handful of people who can get a box office of 600 million like Kung Fu Panda 2, not to mention domestic animation, so in the end, only more than 100 million box office is completely within everyone's expectations.
Although the people involved in the production of this film are their own people, all kinds of costs are collected, and the internal price of conscience is concerned, but after deducting the share of the theater chain and the distributor, the film still has a slight loss on the books. However, whether it is Bee Film and Television, which is pushing this project, or Jiajing Film and Television, which is the investment producer, is satisfied with this result.
The production company of this film, Rainbow Animation, is actually a new company registered only last year, in addition to the manpower and resources of the animation production department of Bee Film and Television, its main manpower and follow-up technical support are from the brother company Yikuai Special Effects.
Although the Bee Film and Television Animation Department has also produced a large number of cartoons in recent years, because of the long-term production of low-cost children's animation, competitors are all kinds of "animation base companies" intended to subsidize, these people are not as good as the special effects company Those who have changed careers and part-time animators in terms of team size and technical strength, so the newly established animation company chose the latter as the backbone, which is equivalent to separating a new animation company from Yikuai special effects, and the two sides can be said to break the bones and connect the tendons.
At the beginning, in order to open up the market, Yikuai special effects were established, but they received a lot of special effects lists for domestic bad dramas, although with a full set of special effects software purchased from Hollywood, they provided excellent special effects for a domestic "divine drama", but in the eyes of audiences who are used to watching well-made American dramas and even Hollywood blockbusters, such special effects are undoubtedly not enough.
Coupled with the producer's limited budget and urgency, the special effects team has no time to develop more suitable and gorgeous special effects for the plot, and can only use the ready-made special effects that come with the software.
Therefore, among the ruthless netizens, Yikuai special effects have really become a "piece of special effects" company that specializes in making exactly twice as many as the "five-cent special effects", and even the trapeze gold medal logo that they imitated the gold medal design of track and field was turned into a silver steel hammer pattern that looked like a dollar coin by netizens, which was a joke for a while.
However, good skills are practiced, it is with the mentality of cheap and low price, squeezing out peers and not paying for their lives, Yikuai special effects started from the low end to undertake a large number of domestic drama special effects business, under the tempering of hundreds of bad dramas, their team grew up quickly and practiced a good skill, and gradually got rid of the dependence on the original Hollywood special effects software, and gradually had their own original special effects and unique style.
And these are all displayed in this movie, although the producer of the signature is Rainbow Animation, and this film is also more animated, but people in the industry understand the connection between the two companies, and can see the obvious progress of Yikuai. For them, this movie is used to make word of mouth, the purpose is to really turn "steel jump" into a "gold medal", whether to make money or not is secondary, if they can use this work to prove to the film industry that they already have the strength to produce mainstream film special effects, and therefore get a piece of the booming domestic film industry, it would be great.
For Jiajing Film and Television, although they failed to recover all the costs through the box office, they still made money by authorizing the production of toy peripherals and game adaptations, and finally made money by making up for the losses in the wall.
As for the overall coordination of the cooperation between various subsidiaries, and on the other hand, they bought out the network communication rights of this film, which provided Jiaying with an income again, not only "out of pocket" to avoid project losses, but also "before and after the saddle" Bee Film and Television actually managed and organized the project, and also reaped their original goals.
Although it is still only a recruit in the film and television industry, after several years of development, Bee Film and Television has started from the original video website, and has successively had more upstream businesses such as film and television production, post-special effects, costume props, etc., which faintly means forming its own industrial chain.
As for completely making up for the remaining two shortcomings, whether it is Atletico Madrid, the big boss, the shareholders and the management of the film and television company, everyone has no idea about this in a short period of time, and it is completely unrealistic to become fat in one bite, on the one hand, because the investment in these two pieces is huge, and it is difficult to return to the cost in the short term, on the other hand, because they are self-aware and know where the advantages and defects of bees are.
In fact, a large investment is nothing, the key is that the distribution and TV station business are not places that can be played simply by climbing the technology tree.
Because of Atletico's four-step tactics of repeated purchases, cracking, integration, and price wars, Bee has developed rapidly within a few years since its establishment, and has quickly caught up with the world-class level in the technical fields of supercomputers, autonomous systems and application software and hardware, and even integrated chips and 3D printing. If it weren't for the fact that this kind of shortcut approach has always had hidden dangers in terms of copyright and patents, bees would have rushed out of Asia, went to the world, dominated the world, and then developed Mars and conquered the solar system.
Of course, this is just speculation, because of the relationship between e7u, Atletico Madrid actually hedges out of the earth but has a trace of resistance and fear, in case he just leaves the atmosphere one day, e7u immediately popped out a sentence: "The regression signal has been detected, it is being confirmed, and the cyborg return program has been successfully activated." 3, 2, 1, began to return to ......" He's just a cup. He is not interested in becoming a digital life that is completely integrated into the information network, and he has not had enough of the disturbed world of flowers on the earth, how can he be willing to leave?
In short, it is because of these careful thoughts of the boss of Atletico that he lacks interest in projects such as "Rich Space Tour", and he does not even plan to interfere with satellite equipment that is slightly related to it, even if manufacturing satellites is far more profitable than making mobile phones, he has never interfered.
Back to the topic, although these technologies cannot be immediately transformed into products and profits for various reasons, through the development of industries such as peripheral industries, Bee quickly established its own advantages in post-production special effects, animation production, and even prop production and other upstream fields of film and television. However, in the field of downstream publicity and distribution, Atletico Madrid's plug-in is not good. After all, the film needs to deal with theater companies all over the country, and the requirements for the company's network influence are very high, and the consistent cost-effective route of bee's technical flow cannot be played in this regard.
If the distribution can also rely on one good film after another to slowly break the prejudice of the theater business, the general state-owned TV stations are even more difficult to deal with, although Bee Film and Television have business dealings with many TV stations, but it is only to supply cartoons to each other's children's channels at low prices, and this relationship is actually useless. Although they have also begun to prepare for the establishment of their own variety show production department, it is still impossible to produce a brand-name variety show similar to The Voice and I am a singer in the short term.
Regarding this situation, Atletico Madrid can only spread his hands and say: Who called me a science major, TV is a liberal arts major, it's normal to not be able to play, okay!
Of course, the actual situation is not so bad that it is completely impossible to play, since you can't do everything by yourself, the next choice is naturally to actively seek win-win cooperation. On the one hand, by entrusting the publicity and distribution work to other companies, and then actively cooperating with the Internet, it shows that Bee has no intention of monopolizing the distribution, and on the other hand, it also emphasizes its positioning as a technical service provider through the operation mode of this film.
This is also why this movie chose to be invested by Jiajing Film and Television, a "distant relative", rather than the parent company of Bee Film and Television, Jiajing Film and Television is equivalent to a friendship starring, playing the role of an external third-party partner, and other cooperative companies can do the same in the future, of course, the production fee cannot be so favorable, this time it is really a promotional price for jumping.
"Then why don't you make a live-action comedy?"
handed the vegetable juice in his hand to Tang Jiayi, and Atletico responded to the other party's question with a belated roll of eyes, "Comedy must have a good script and good actors? Anyway, I'm not optimistic about the comedy cells of the company's screenwriting department, these people are hurt by game settings, and they have all become setting parties!"
"Hey!" Tang Jiayi slapped Atletico a few times with a smile, almost spilled the juice on her hand, hurriedly put the cup on the coffee table, and glanced at Atletico Madrid: "It's not all you!
"What kind of bitter fruit is this?" Atletico retorted: "Domestic screenwriters are too single-handed, and good books are only available occasionally, and most of them are full of loopholes. Anyway, we all have to learn from Hollywood's assembly line screenwriting model, and it is actually better to use a group of game planners who know how to cooperate with each other, just wait for them to understand and adapt to the difference between games and movies, and mature, anyway, I'll wait. ”
"Mmmmmmmm Hahahaha, it's rice that eats, and what it pulls is gold, hahahaha!"
Atletico frowned and looked at Tang Jiayi, who was laughing and pounding the sofa cushions, "Jiajia, what's wrong with you?
", although I think I'm cute, but it's obviously you who forgot to take the medicine!" Tang Jiayi raised the mobile phone she had just taken in her hand and shook it, "Haha, also, I didn't say this, it was the second sister who said it." Your little disguise is of no use to us professionals! Well, it's useless!"
There is no need to come to the front to look, relying on eyesight that is stronger than the average person, Atletico Madrid has already looked at the content on the mobile phone, and there are several messages sent by Tang Jiayi's roommate Lu Xinquan.
There were only four conversation messages on the phone, and Lu Xinquan asked first, "Jiajia, I finally know why Jin Kela's output can't go up!", and received a [question] expression from Tang Jiayi's reply.
And Lu Xinquan didn't sell much, and then sent the answer: "That's because your man's [poop] is too small, and his [poop] machine is not powerful, so the output will naturally not go up!"
As if she didn't think this was funny enough, she sent another message: "So, for the sake of the output of the company's ace products, give your family [men] more [rice], and eat more!"
"Well, sure enough, after being single for a long time, you have become a public nuisance, Jiajia, haven't you noticed that your second sister is slipping farther and farther on the road of changing (An)?"
"It seems that you have been the hentai recently, okay?" Tang Jiayi didn't eat this set, and retorted: "That normal person can think of taking poop extract for us to study? Brother Xiang? Oh no, Emperor Xiang http://m.piaotian.net?"